Business model
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Business model
- 1. Business model Wai Chamornmarn Entrepreneurship@TBS 2012
- 2. Business idea Entrepreneurship@TBS 2012
- 5. Business Concept Entrepreneurship@TBS 2012
- 6. Business Concept Product Innovation Customer Management Intimacy Low Price Technology Entrepreneurship@TBS 2012 6
- 7. Opportunity Entrepreneurship@TBS 2012
- 8. Vernon’s Razor (ต่อ) Quantify and MAXimize Quantify and MINimize Go or No-Go? Entrepreneurship@TBS 2012 8
- 9. Uncover Opportunity Nucleus – Increase customer satisfaction – Create a new experience – Uncovering • unmet need • underserved needs Entrepreneurship@TBS 2012
- 10. Two Generic “Value types” – Trapped Value • More efficient markets • More efficient value systems • Ease of access • Disrupt current pricing power – New-To-The-World Value • Customize offerings • Extend reach and access • Build community • Enable collaboration • Introduce new functionality or experience Entrepreneurship@TBS 2012
- 11. Revealing Unmet or Underserved Needs What are the steps in the Customer Decision Process: l What is the ideal experience? How does reality differ? l What are the key frustration points? l What compensating behaviors do we see? l How/why is the customer successful? l Are their groups with underserved needs? Entrepreneurship@TBS 2012
- 12. Profit pattern Entrepreneurship@TBS 2012
- 13. The Value Chain 13 Source: Walters (2002) Entrepreneurship@TBS 2012
- 14. Profit Zones / Profit Pools Source: Adapted from Walters (2002), Gadiesh and Gilbert (1998) and Slywotzky and Morrison (1997) 14 Entrepreneurship@TBS 2012
- 15. โมเด็ลกําไร 22 แบบ Customer Solutions Profit Product Pyramid Profit Multicomponent Profit Switchboard Profit Buyers Sellers Profit 0 Price Base Business Volume Other Components Time Time Profit Blockbuster Profit Profit Multiplier Model Entrepreneurial Profit Other Forms Price $/Unit $/Project Revenue Cost Cost Base Business Q2 Q4 Q6 Q8 Q10 Key Asset Spin-Outs Project Type Post-Launch 15 Entrepreneurship@TBS 2012
- 16. Entrepreneurship@TBS 2012 16 "
- 17. Business model Entrepreneurship@TBS 2012
- 18. Which would you prefer? Business Business Design “A” Design “B” Revenue $10 billion $8 billion Profit $50 million $300 million Entrepreneurship@TBS 2012
- 19. business design Today Next Customer Selection Unique Value Proposition Profit Model Strategic Control Scope Entrepreneurship@TBS 2012
- 20. Business Design Example: Airline Industry Within a particular industry, companies may pursue very different Business Designs United Southwest Southwest Next? Customer Selection & • International & domestic; coach, • Domestic travelers; Value Proposition business and first-class travelers coach only • Broad network & loyalty program • Low-cost, no-frills w/ highly consistent customer service Value Capture/ • Tiered fares based on class, • Every-day low prices Profit Model flexibility • High asset utilization • Ancillary revenues Scope • Global hub-and-spoke route • US-only point-to-point route system system Strategic Control • Controlled-access airports in key • Lowest costs geos • High frequency route coverage • Loyal frequent fliers Organizational Systems • Sophisticated IT • Cultural emphasis on Southwest • International Sales & Regulatory way capability Revenue • $16BB • $10BB Market Cap • $4.7BB • $10BB Entrepreneurship@TBS 2012
- 21. Business Model Partner Customer Network Relationship Core Value Value Distribution Customer Capacities Configuration Proposition Channel Segment Cost Success / Revenue Structure Failure Streams 21 Entrepreneurship@TBS 2012
- 22. Example business models over the years • The open business model • The loyalty business models • The subscription business model • The Collective business models • The razor and blades business model • The (bait and hook) industrialization of services business • The pyramid scheme business model model • The • The multi-level marketing business model servitization of products business model • The network effects business model • The low-cost carrier business model • The monopolistic business model • The online content business model • The cutting out the middleman model • The freemium business model • The auction business model • The premium business model • The online auction business model • The direct sales model • The bricks and clicks business model • The professional open-source model • Various distribution business models 22 Entrepreneurship@TBS 2012
- 27. Value proposition designer Entrepreneurship@TBS 2012
- 38. Business model canvas Entrepreneurship@TBS 2012