You have picked up the lingo “Follow Us on Twitter, Like Us on Facebook” but what does that mean in practice? Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices for each profile - Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest and YouTube - you leave with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter. This is a beginner, fast-paced class so bring a basic understanding of social media. Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience. Taught by Social Media Club Hawaii (SMCHI) professional member.

1. Social Media Best Practices
Slides: slideshare.com/wahinemedia

2. If the phone rang, wouldn’t you pick it up?

3. Social media best practices are no different
than relationship best practices

4. Understand platform unique
strengths and weaknesses

5. Resize and customize your content
for each platform
Fill out and keep profiles updated
Do not feed content from one profile
to the next
Know where your audience resides
and live there

6. Chobani on Pinterest
Don’t: Nordstrom Hawaii on Twitter

7. Know your voice
and be consistent

8. Is your brand voice personable?
Funny? Eccentric? Helpful?
Professional? Smart?
Everyone who posts must be
consistent
Your content should match your voice

9. Cholos Mexican Homestyle
Restaurant

10. Not all fans are created equal

11. Acquire quality fans and know it
requires work and resources
Ads: make incentive more than just
“liking” or “following”
Invite from sources outside of social
Utilize in-person opportunities

12. Wine Logic

13. Join hands with your neighbor

14. Join forces with similar brands to
expand your reach
Why should you “like” other
Facebook pages?
Don’t be afraid to talk to other brands

15. Tesco Mobile, Yorkshire Tea, Jaffa Cakes, Cadbury
Hawaii Tourism Authority and Hawaiian Airlines
Havaianas on #TL_Chat
Agent Caffeine

16. Create remarkable content

17. Context is everything
Produce things your audience
actually wants to consume
Content should entertain, inform,
educate, shock, inspire

18. Velocity Parters
NPR Music
Chipotle

19. Invest in relationships

20. Respond to EVERYTHING
Be appreciative when people share
with you
Start conversations, continue them
over time and get to know your fans
personally
Don’t judge, every fan counts

21. Hawaiian Airlines on Twitter
Aston Hotels & Resorts

22. It’s not always about you

23. Don’t make every post about your
brand or product
Bring people into the fold by sharing
other people’s content
Give back and provide value to your
community

24. Bishop & Company
AT&T: Shout from the mountain top
Virgin Airlines on Google+

25. Build and army of brand
advocates and ambassadors

26. Create awesome experiences and let
your fans market for you
Advocates are built through trust
Make sure the ask is appropriate to
the relationship
Evangelize internally

27. Maker’s Mark
#NASAsocial
Podio

28. Reveal your human side

29. Bring the face of your company to the
spotlight
Share your best qualities that feed
into your brand

30. Adoboloco on Instagram
Esme Infante
Anuhea on Instagram
Richard Branson

31. Strike while the iron is hot

32. Take advantage of real-time events
and news
Stay on trend—there’s nothing wrong
with joining a bandwagon

33. Oreo and the Super Bowl tweet
Mini and the Royal Baby

34. Share your expertise

35. Author whitepapers, blogs, guest
blog, share opinions, host live chats
Contrary to what your instincts tell
you, give it all away!
Participate in LinkedIn Groups and
Google+ Communities
Create useful how-to videos

36. Wistia

37. Have a policy in place

38. Make it short and easy to understand
Empower don’t restrict

39. GAP
Ford Motor Company

40. Keep
in
touch!
Wahine Media
web: wahinemedia.com
blog: wahinemedia.com/wahineblog
facebook: facebook.com/wahinemedia
twitter: @wahinemedia
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Gwen Woltz
Twitter/Instagram: @gjwahine
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