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Varsha Rana PG-06-095 Vishal Wadekar PG-06-119 BRAND REPORTERS

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Brand Report Card 3 8 Monitoring 3 10 Support 4 9 Brand Management 3 2 7 Integrated marketing activity 3 4 Portfolio 2 2 5 Brand consistent 4 2 Positioning 3 6 Value 1 2 3 Relevance 4 4 1 Delivering customer's desires Priorities for improvements based on C2 & C3 Performance of your brand on (1-5) scale Rate these elements in order of importance for your brand (1-10) Attribute

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