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Vishal Wadekar
Vishal Wadekar
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Strategic Business Units S B U By Mythili Venugopal Srikumar V
A Unit comprising of one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor. A Strategic Business Unit is….
Characteristics of SBUs ,[object Object],[object Object],[object Object],[object Object]
Structure of SBU CEO SBU I SBU II SBU III Human Resource FINANCE MARKETING PRODUCTION
Advantages of SBUs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Limitations of SBUs ,[object Object],[object Object],[object Object],[object Object]
CASE STUDY ,[object Object]
Mahindra & Mahindra has six SBUs ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
CASE STUDY ,[object Object]
‘ Bajaj Electricals’ has five SBUs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
‘ Bajaj Electricals’ has five SBUs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GE Matrix – Bajaj Electricals Business Strengths Market Attractiveness Low High Low High Appliances Fans Luminaries Lighting
CASE STUDY GLENMARK PHARMACEUTICALS
GLENMARK PHARMACEUTICALS ,[object Object],[object Object],[object Object],[object Object]
CASE STUDY ,[object Object]
BPCL products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BPCL - six SBUs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bharat Gas, Piped Gas LPG Gas e-banking, Consultancy Industrial & Commercial SBU Lal Raja, Mak Ultra, Glide 2T/4T Lubricants SBU Jet Fuel Aviation SBU LPG, Petrol, Diesel Petro Cards, Speed Retail SBU Benzene, Bitumen, Sulphur Refinery SBU Product SBU
THANK YOU

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Sb Us[1]

  • 1. Strategic Business Units S B U By Mythili Venugopal Srikumar V
  • 2. A Unit comprising of one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor. A Strategic Business Unit is….
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  • 4. Structure of SBU CEO SBU I SBU II SBU III Human Resource FINANCE MARKETING PRODUCTION
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  • 13. GE Matrix – Bajaj Electricals Business Strengths Market Attractiveness Low High Low High Appliances Fans Luminaries Lighting
  • 14. CASE STUDY GLENMARK PHARMACEUTICALS
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  • 19. Bharat Gas, Piped Gas LPG Gas e-banking, Consultancy Industrial & Commercial SBU Lal Raja, Mak Ultra, Glide 2T/4T Lubricants SBU Jet Fuel Aviation SBU LPG, Petrol, Diesel Petro Cards, Speed Retail SBU Benzene, Bitumen, Sulphur Refinery SBU Product SBU