Opportunity in India for Enterpreneur. Franchisee

1. Name : Wadekar Vishal
Roll No : PG – 06 – 119
Topic : Franchise
Company : Yum ! Restaurants
Brand : Kentucky Fried Chicken (KFC)
Pathway
Web site : www.kfc.com
Overview
KFC in India
Franchisee Process
Hot Opportunity in India

2. Overview – KFC
 KFC is part of Yum! Brands, Inc., which is the world's largest restaurant system with over
32,500 KFC.
 KFC’s core competence is branded chicken.
 Kentucky, is the world's most popular chicken restaurant chain, specializing in Original
Recipe.
 Every day, nearly eight million customers are served around the world.
 More than a billion of the Colonel's quot;finger lickin' goodquot; chicken dinners are served
annually in more than 80 countries and territories around the world.
 KFC cooks up 2.7 billion pieces of chicken.
 There are approximately 11,000 KFC restaurants worldwide with sales of more than $2
billion.
 In 1969 The Kentucky Fried Chicken Corporation is listed on the New York Stock Exchange.
Customers of KFC around the globe also enjoy more than 300 other products.
 Brand value : 4485, Brand Contribution : 3, Brand Momentum : 4,
Brand Value Change : 11%

3. KFC in India
 KFC entered India in 1995 with an outlet in Bangalore.
 KFC has 27 stores, 7 in Delhi, 5 in Bangalore, 4 in Hyderabad, 2 each in Mumbai,
Chennai, Kolkata and Pune, and 1 each in Chandigarh, Ludhiana and Agra.
 Yum restaurants have 98 Pizza Huts and 6 KFC restaurants
 Yum! Restaurants is planning to add 36 more outlets this year.
 Nearly 97% of urban Indians eat out in groups of three or more, and at least one of them is a
vegetarian, would mind going to a place that specialised in non-vegetarian food.
 Indians love spicy food especially non-vegetarian.
 There is a change in lifestyle, consumer behaviour and consumption patterns.
 Target audience for KFC includes young working adults, with or without kids, and essentially,
youth, from SEC A and B, aged between 25 and 30, living in cities.
 KFC faces competition from all single-owned outlets that sell chicken as a primary product in
India.

4. Franchisee Process
More in Detail…..
Business Type : Franchisee
Category : Food & Restaurants Indian Currency:
Investment : $1,000,000 - $2,000,000 Investment : Rs. 40,00000 – Rs. 80,00000
Required Capital : $360,000 Required Capital : Rs. 1,44,00,000

5. Hot Opportunity in India
 Met 4 KFC outlet incharge, they are satisfied with business.
 According to them for KFC business the Investment is big.
 Franchisee said that they sometimes feel that they are restricted due to strict T&C.
 Franchisee are ready to operate few more outlets of KFC but the restriction is its huge
Investment.
 According to KFC franchisee they will be more happy to operate then PIZZA Hut
because they feel there is a big potential market for their non-veg product.
 They said they have good amount of footfalls.
 KFC have core competency in branded chicken which has demand all over the world.
 They said this business have good potential so people should think about such fruitful
business.