Presentation on the changing media landscape and the rise of digital. Presented at the West Midlands PRCA Frontline meeting on 17 June. It describes the changing media landscape, the rise of digital, the changing role of the PR professional and the importance of building your own personal network.

1. PR view of changing media PRCA - 16 June 2010

2. Photo: Old fashioned phone by Zen (Flickr)

3. Photo: Google sign by mjmonty (Flickr)

4. Agenda Media in turmoil New models Changing PR Personal networks

5. Changing patterns of media consumption

6. Broadcast is booming

7. Missed opportunity for regional media

8. Google as gatekeeper

9. Murdoch, copyright and web licensing Photo: Rupert Murdoch by World Economic Forum (Flickr)

10. Paying for content online

11. Creating communities

12. Death of the news cycle

13. Agenda Media in turmoil New models Changing PR Personal networks

14. TV goes social

15. Regional media reinvented as hyper local

16. User generated content Photo: Haiti Beverly & Pack (Flickr)

17. Network as an editor

18. Cutting out the middle man Photo: Sharynmorrow (Flickr)

19. Branded media

20. Creating conversations

21. New channels, news gatekeepers

22. Agenda Media in turmoil New models Changing PR Personal networks

23. Authentic storytelling

24. Aggregators

25. SEO and reputation management

26. Planning and reputation management

27. Agenda Media in turmoil New models Changing PR Personal networks

28. Building personal networks

29. Generating content and conversations

30. Making connections

31. Online portfolio

32. Further reading

33. Thank you @wadds wadds.co.uk/blog