Presentation for the University of Sunderland PR & journalism courses on the future of PR, media and social media

1. University of Sunderland Making sense of the media (and getting hired) Stephen Waddington @wadds

2. <1> How I got here

3. Photo: Old fashioned phone by Zen (Flickr) PR (pre-2005)

4. Photo: Google sign by mjmonty (Flickr) PR (post-2005)

5. Welcome to Speed

6. <2> Media

7. Changing patterns of media consumption

8. Broadcast is booming

9. Regional media missed an opportunity

10. Google as a gatekeeper

11. Photo: Rupert Murdoch by World Economic Forum (Flickr) Copyright, web licensing and Murdoch

12. Print and paying for online content

13. <3> Changing Media

14. Creating communities

15. TV meets social media (almost)

16. Regional media reinvented

17. Photo: Haiti Beverly & Pack (Flickr) User generated content

18. Network as an editor

19. Photo: Sharynmorrow (Flickr) Cutting out the middle man

20. New channels, new gatekeepers

21. Aggregators

22. <4> Working in the media

23. Death of the news cycle

24. Branded media

25. … and creating conversations

26. Authentic story telling

27. SEO and reputation management

28. Planning and measurement

29. <5> Getting hired

30. Build personal networks

31. Generate content and conversations

32. Make connections (online and offline)

33. Create an online portfolio

34. Experience, experience, experience Photo: Press passes by St Bernard (Flickr)

35. University of Sunderland Making sense of the media Stephen Waddington @wadds