1. TheFuture of Social Media Stephen Waddington @wadds Managing Director Speed

3. The rise of social media

4. A shift to participation

6. 1998: Google launched ICCO Summit 2011 4 Screen grab: WayBackMachine

7. “Networked markets are beginning to self-organize faster than the companies that have traditionally served them.” “Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.” 2000: CluetrainManifesto ICCO Summit 2011 5

8. News printchallenged ICCO Summit 2011 6 Flickr: frontlineblogger

9. Broadcastisbooming ICCO Summit 2011 7 Flickr: jonnybaker

10. Our media appetiteisinsatiable ICCO Summit 2011 8 Flickr: Locator

11. Therise of social media

12. New influenceflows ICCO Summit 2011 10 Source: www.philipsheldrake.com

13. New influencers ICCO Summit 2011 11 Flickr: br1dotcom

14. Facebook ICCO Summit 2011 12 Awareness of Facebook is 100%.More than 400m users for an average of 37 minutes

15. Twitter ICCO Summit 2011 13 200m users on Twitter for an average of 23 minutes

16. Vkontake ICCO Summit 2011 14 Vkontake has 39% penetration in Eastern Europe

17. Tuenti ICCO Summit 2011 15 In Spain Facebook is the largest social media site followed by Tuenti

18. Mobile (and location) ICCO Summit 2011 16 Flickr: macanudos.es

19. A shifttoparticipation

20. Usergeneratedcontent ICCO Summit 2011 18 Flickr: Kordian

21. Radical transparency ICCO Summit 2011 19 Flickr: acidpolly

22. Loss of control: peopletalk ICCO Summit 2011 20 Flickr: duncan

23. Interplaywithtraditional media ICCO Summit 2011 21 Flickr: alinababafriend

24. Reality versus expectation = conversation ICCO Summit 2011 22

25. Anopportunityforthe PR industry

26. Public fooled via spin Information through communication Public engagement via two way communication Back tothefuture ICCO Summit 2011 24

27. Content creation ICCO Summit 2011 25 Flickr: kwl

28. Authenticity ICCO Summit 2011 26 Source: http://www.alastaircampbell.org

29. Radical shift in organisationalcommunication ICCO Summit 2011 27 Flickr: stewartmorris

30. Engagement and participation ICCO Summit 2011 28 Flickr: chrisjohnbeckett

31. Monitoring ICCO Summit 2011 29 Flickr: donsolo

32. Social relationshipmanagement ICCO Summit 2011 30

33. Open business ICCO Summit 2011 31 Flickr: donsolo

34. 49% integrate social media with traditional PR, across practice areas 31% rely on a dedicated social media team within the consultancy 11% rely on external partners 9% use a combination of the approaches above Anopportunityrecognised ICCO Summit 2011 32

35. UK search marketing worth $5.8 billion in 2010 US market worth $16.6 billion in 2010 Butwe’vebeenherebefore ICCO Summit 2011 33

36. 54% of consultancy heads believe clients have mixed views as to which communications discipline owns social media 27% of respondents believe clients see social media communications as part of PR activity 19% feel that a majority of clients do not view such services as part of public relations It’s time toclaimourground ICCO Summit 2011 34

37. Images sourced from Flickr with thanks to: acidpolly, alinababafriend, br1dotcom, campuspartybrasil, chrisjohnbeckett, donsolo, duncan, frontlineblogger, jonnybaker, Kordian, kwl, Locator, macanudos.es, and stewartmorris. Other images with thanks to: Alistair Campbell, Phillip Sheldrake, and WayBackMachine. Photocredits ICCO Summit 2011 35

38. TheFuture of Social Media Stephen Waddington @wadds Managing Director Speed