Barnacle SEO for Local Search is making a comeback. In this presentation I show a number of examples of local businesses owning the SERPs on multiple sites. Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current. Google has a weakness for big "authority" sites: YouTube Yelp Pinterest Facebook Houzz YP.com And more… REFERENCES: Hummingbird's Unsung Impact on Local Search - moz, David Mihm Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling 10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will Scott

1. BARNACLE SEO
LIKE JUDO FOR GOOGLE
March 19, 2014 – Pubcon NOLA

2. @w2scott

3. WILL SCOTT
CEO, SEARCH INFLUENCEABOUT ME
• First website online in 1994
• Built over 2,500 customized web sites in 18
months (with a staff of 12 – 2000-2002)
• Deployed over 300 local online yellow pages /
year with print “look and feel”
• Part of team which took Sprint YP from zero to
1,000,000 uniques in 18 months (2003-2005)
• Speaks frequently on SEO, Social Media and
Content Marketing
• Local U Faculty member and forum moderator
• Search Engine Land columnist
@w2scott

4. SEO IS
DEAD…
AGAIN
@w2scott

5. BECAUSE,
GOOGLE SUCKS.
@w2scott Luna the Lamprey to tweet in effort to save fish

6. Barnacle SEO: Leveraging Authority for Local Search
Tuesday February 10th, 2009
SMX West: Local Search Marketing Tactics

7. Barnacle SEO Defined
Barnacle SEO:
attaching oneself
to a large fixed
object and waiting
for the customers
to float by in the
current.

8. The most important thing in
business is sincerity…
If you can fake that, you’ve got it
made.
Source: Google Webmaster Guidelines

9. BECAUSE,
GOOGLE SUCKS.
@w2scott Luna the Lamprey to tweet in effort to save fish

10. NOT SEO.
GOOGLE KUNG FU.
@w2scott

11. • YouTube
• Yelp
• Pinterest
• Facebook
• Houzz
• YP.com
• And more…
GOOGLE HAS A WEAKNESS:
BIG“AUTHORITY”SITES
@w2scott

12. BARNACLE
SEO IN THE
WILD
It’s actually gotten better thanks
to Google screwing everything
up again.
From Mike Blumenthal:
GOOGLE LOCAL SERP RESULTS
CHANGE AGAIN
@w2scott

13. MIKE’S
EXAMPLE
@w2scott

14. GOOGLE,
PLEASE.
“jewelry buyers metairie la”
@w2scott

15. WHAT?
@w2scott

16. DR. GRABER
“gastric bypass surgery new
hartford ny”
@w2scott

17. CAUSEWAY
COIN CO.
“gold buyer metairie la”
@w2scott

18. DONALDSON
PLASTIC
SURGERY
“bounce like beyonce”
@w2scott

19. PR WEB
“houma treatment center”
@w2scott

20. HOUZZ
“kitchen remodel new orleans”
@w2scott

21. HOW?!
@w2scott

22. YOUTUBE
Video dominates universal
search.
MarketingLand Infographic
@w2scott

23. RANKING
REPORTS
Oh come on, you know
you do it.
@w2scott

24. KEEPING IT
CLEAN-ISH
WHITESPARK
Local Citation Finder
@w2scott

25. WHERE?
@w2scott

26. BARNACLE
SEO
REFERENCES:
• Hummingbird's Unsung Impact on
Local Search - moz, David Mihm
• Your Field Guide to “Barnacle”
Local SEO - Local Visibility System,
Phil Rozek
• Barnacle SEO for Local Search
Success - Sixth Man Marketing,
Mary Bowling
• 10 Tips For Using YouTube To Kill At
Local SEO - Search Engine Land,
Chris Silver Smith
• Barnacle SEO – Local SEO for The
Sam’s Club Crowd - Search
Influence, Will Scott
@w2scott

27. @w2scott
Search Influence helps customers successfully market online, by
developing tools, technology and the experts who support them.

28. ABOUT
SEARCH INFLUENCE
Helping customers successfully market online since 2006.
Search Influence
• 62 full-time employees
• 4 part-time employees
• 28 contract writers
• Google AdWords &
Analytics Certified Staff
• Google Certified Partner
Reputation
• 2011 Inc. 500 honoree
• 2013 Inc. Hire Power Award
Winner
• Recognized leader in search
and social for local business
• Over a decade in online media
@w2scott

29. WE WANT YOU!WWW.SEARCHINFLUENCE.COM/JOBS
Account Associate
Online Advertising Associate
Internet Marketing Associate
Operations Associate
Advertising and PR Manager
@w2scott

30. THANK YOU!
WILL SCOTT
wscott@searchinfluence.com
searchinfluence.com/blog
twitter.com/w2scott