Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Home Care Marketing: Perfect Websites in 2013 Webinar Presentation (March 2013)
1. HOME CARE: PERFECT WEBSITES WEBINAR-
THE GOOD, THE BAD AND THE UGLY.
VA L E R I E VA N B O OV E N R N B S N
C O P Y R I G H T 2 0 1 3 LT C E X P E R T P U B L I C AT I O N S
W W W. LT C S O C I A L M A R K . C O M
888-404-1513
2. AGENDA
• Everything you need to know about the perfect lead generating,
visibility generating website for 2013.
• The game has changed once again (thanks to Google).
• Enjoy more visibility, more leads, more revenue when you do
"everything" right.
• We will show you all the hard work that goes into the BEST online
presence in your local area.
• We will show you a FORMULA that anyone can apply to their own
online marketing to make it work!
888-404-1513
Copyright 2013 LTCEP
4. GOOGLE RULES- AND CHANGES DAILY
•400+ algorithm changes per year
(almost 1 per day!) (good, bad and ugly all at the
same time!)
•Can your website keep up? (is it ugly?)
•When was the last time you
upgraded? (is it that bad?)
888-404-1513
Copyright 2013 LTCEP
5. TIP #1: PLATFORM OF CHOICE
• No more HTML
websites.
• Wordpress in the
Cloud.
888-404-1513
Copyright 2013 LTCEP
6. TIP#2: KEYWORDS AND PHRASES
Be very careful about choosing
keyword placement on your
website.
• Too much=red flag.
• Too little=no visibility.
• Just right=Google LOVE.
888-404-1513
Copyright 2013 LTCEP
7. TIP#3: CONTENT, CONTENT, CONTENT
You need fresh content every week.
In more competitive markets- 2-3
times per week.
• Blog posts
• Videos
• Articles
888-404-1513
Copyright 2013 LTCEP
8. TIP#4: CONTENT MUST BE UNIQUE
You need UNIQUE content every week. In more
competitive markets- 2-3 times per week.
• If your blog post has content in it that
is “borrowed” from other websites-
mixed and matched, etc- NO GO.
• Must be 75% unique.
888-404-1513
Copyright 2013 LTCEP
17. TIP#5: SOCIAL MEDIA DOES MATTER
Which social media accounts
REALLY MATTER in the senior
care market?
1. LinkedIn
2. Facebook
3. Google+
888-404-1513
Copyright 2013 LTCEP
18. Tip#6: Expert Status and Backlinks
Alzheimer’s Care Veterans Home Care
Live In Care Caregiver Stress Hospital Readmissions
19. Unique
articles
with Back
links
Blog feed
with
Dynamic
Back links
Territory
Served Author Profile
with Back links
22. TIP #7 YOUR REPUTATION MATTERS
• You have one.
• You don’t have one.
• You have a bad one.
• You have a good one.
888-404-1513
Copyright 2013 LTCEP
23. SENIOR CARE IS A VERY COMPETITIVE
ENVIRONMENT
• Extremely price competitive
• Very crowded with many options
• Differentiation is essential in the sales
process
• TRUST is a pivotal buyer concern
Copyright 2013 LTCEP
24. SENIOR CARE REVIEWS ARE TOUGH.
•Tough to get.
•Audience is NOT web savvy.
•Google sucks.
Copyright 2013 LTCEP
25. SENIOR CARE REVIEWS ARE EASY.
• We developed
SeniorServiceReviews.com
•Each home care agency has
their OWN review site.
Copyright 2013 LTCEP
33. Online Presence Engagement
• Strong Local SEO Plan • Publish, Publish, Publish
• Lead Capture Web site design • Continuous ,unique, quality Content
• Mobile optimized • Social Media Integration
• Onsite SEO • Video Content
• Directory Listings • Lead Nurturing Newsletters
• Google Plus Pages for Business • Social Media Solutions
Authority Reputation
• Off site Publishing • Building Trust is Essential
• Elder care Authority Sites • High quality , independent testimonials
• Strong Back links • Easy to obtain testimonials
• Press Releases • Simple to distribute and display