Dear Business Modeler! In this presentation you will find a collection Business Models of some well- known companies such as Apple, Google, facebook and Spotify. The Business models are all described based on Alexander Osterwalder’s Business Model Canvas. Besides community canvases, Vujàdé Ltd. has added a number of our own and used the Business Model Toolbox iPad App to also plug-in the 2011 financials. For these canvases we have used the officially filed documents to the Securities and Exchange Commission (SEC 10-K or S-1 Form). We hope it will give you some interesting insights into these companies as well as inspiration to create and or adapt your own business models. Happy sharing! Jasper Bouwsma Founder Vujàdé Ltd.

1. VUJÀDÉ LTD COLLECTION OF
Photo by: Vujàdé Ltd. – Jasper Bouwsma
BUSINESS MODEL CANVASES
Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |

2. Dear Business Modeler !
In this presentation you will find a collection Business Models of some well-
known companies such as Apple, Google, facebook and Spotify. The Business
models are all described based on Alexander Osterwalder’s Business Model
Canvas.
Besides community canvases, Vujàdé Ltd. has added a number of our own and
used the Business Model Toolbox iPad App to also plug-in the 2011 financials.
For these canvases we have used the officially filed documents to the Securities
and Exchange Commission (SEC 10-K or S-1 Form).
We hope it will give you some interesting insights into these companies as well
as inspiration to create and or adapt your own business models.
Happy sharing!
Jasper Bouwsma
PS
Founder Vujàdé Ltd.
Want to hire us for workshops or projects? !
Don’t hesitate to contact us directly!!
Or you can find more information at www.vujade.com.
Vujàdé Ltd. – Supporting Forward Thinking Slide | 2

3. BUSINESS MODEL INSPIRATION
1. SPOTIFY
2. APPLE *
3. iTUNES
4. SELL-A-BAND
5. FACEBOOK *
6. SKYPE
7.
8.
9.
Wii
NESPRESSO
EASYJET
*
Vujàdé Ltd B
based on file
forms 10-k o
MG Canvases
d SEC !
r s-1.!
!
10. GOOGLE *
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4. PS
Click to open resources.!
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5. Spotify
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11. iTunes
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26. Skype
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30. “ In times of change
learners inherit the earth;
while the learned find themselves
beautifully equipped to deal with a
Photo by: Vujàdé Ltd. – Jasper Bouwsma
world that no longer exists.
Eric Hoffer, (July 25, 1902 – May 21, 1983)
American social writer and philosopher
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31. PS
Don’t hesitate to contact, like or follow us
:)
Happy sharing!
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Vujàdé Ltd. – Supporting Forward Thinking

32. Vujàdé Ltd.
Postal Address
P.O. Box 4
CH-3257 Grossaffolterm
Visiting Address
Photo by: Vujàdé Ltd – Jasper Bouwsma
Gutenbergstrasse 9
CH-3011 Bern
+41 (0)31 381 50 80
Online
www.vujade.com
contact@vujade.com
VujadeLtd
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