Mais conteúdo relacionado Semelhante a 20130319 BMG @HEI2013 FAME (20) 20130319 BMG @HEI2013 FAME1. Photo by: Vujàdé Ltd. – Jasper Bouwsma
FAME
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Germa g,
2013. ny
03.19
© Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |
2. Vu-jà-dé
Vujàdé is the opposite of déjà-vu and refers to something that
has not yet taken place or has not yet existed.
Looking for new solutions.
Critically questioning existing structures and behavior.
Looking at something from a different or an unusual point of view.
In other words: Vujàdé stands for innovation.
© Vujàdé Ltd.Vujàdé Ltd Forward Thinking
Photo by: – Supporting – Jasper Bouwsma Slide | 2
3. WHAT WE DO
Photo by: Vujàdé Ltd. – Jasper Bouwsma
WHO WE ARE
© Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |
4. À PROPOS
1. CORPORATE CONSULTING OUR PARTNERS:
2. STARTUP SUPPORT
3. INCUBATION
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 4
5. Jasper Bouwsma
Founder & CEO Vujàdé Ltd.
Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and
established companies in bringing their innovation to market successfully.
Through the combination of start-up and corporate activities, Jasper has a unique
insight in innovation, the success factors and typical reasons for failure.
Jasper was born and raised in The Netherlands, studied International Business at
the University of Maastricht (NL) and University of Fribourg (CH). In addition he
took courses in Innovation Strategy and Management at MIT Sloan (Boston, USA)
and Stanford Research Institute (Menlo Park, USA).
Since 2009, Jasper is a visiting lecturer at the Center for Entrepreneurial
Excellence at the University of St. Gallen.
Until early 2008 he worked for the Swiss national telecommunications provider
Swisscom where he initiated and led its incubation activities as Head of
Incubation.
He lives with his wife, two daughters, and son outside of Bern, Switzerland.
© Vujàdé Ltd.Vujàdé Ltd Forward Thinking
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6. TODAY’S
TOPIC
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10. Insert Photo of book with Jasper’s Name.
Co-Created by
An amazing crowd of 470 practitioners from 45 countries.
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 10
11. AGENDA
YOUR
DEFINITION
BUSINESS MODEL
1 2 3
9 BUILDING BLOCKS
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 11
12. FYI
WATCH AND LISTEN.
DON’T MAKE NOTES.
THIS PRESENTATION HAS 64 SLIDES
JUST DOWNLOAD IT AFTERWARDS ON
WWW.SLIDESHARE.NET/VUJADE
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 12
13. QUESTION
HOW MUCH DOES
1KG COFFEE COST
Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking ? Slide
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17. WHY HAS
NESPRESSO BEEN
SO SUCCESSFUL?
?
Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Slide
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18. NESPRESSO
CHANGED THE
BUSINESS MODEL
FOR COFFEE
Vujàdé Ltd. – Supporting Forward Thinking
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19. RESULT 2011
USD3.2B
(BY A SINGLE PRODUCT…)
Note: Expectation 2012 USD4.0B
Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Slide
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20. Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Slide
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21. Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Slide
Slide|| 21
22. WHAT IS A
BUSINESS MODEL
?
Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Slide
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23. 60 SECONDS
PAIRS OF 2
Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Slide
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24. A BUSINESS MODEL
DESCRIBES THE
RATIONALE OF HOW AN
ORGANIZATION
CREATES, DELIVERS,
AND CAPTURES VALUE
Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Slide
Slide|| 24
25. REVENUE MODEL
≠
BUSINESS MODEL
Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Slide
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26. AGENDA
YOUR
DEFINITION
BUSINESS MODEL
1 2 3
9 BUILDING BLOCKS
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 26
28. Business Model Canvas:
Creating a common language for business modeling.
Vujàdé Ltd. – Supporting Forward Thinking Slide | 28
29. Vujàdé Ltd. – Supporting Forward Thinking Slide | 29
Vujàdé Ltd. – Supporting Forward Thinking
30. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 30
31. CUSTOMER SEGMENTS
Photo by: Vujàdé Ltd – Jasper Bouwsma
The target audience for a business'
products and services.
Vujàdé Ltd. – Supporting Forward Thinking Slide | 31
32. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 32
33. VALUE PROPOSITION
Photo by: Vujàdé Ltd – Jasper Bouwsma
Photo by: Vujàdé Ltd – Jasper Bouwsma
The products and services a business offers
(Your Elevator Pitch)
Vujàdé Ltd. – Supporting Forward Thinking Slide | 33
34. VALUE PROPOSITION
“ The vacuum cleaner that doesn’t lose suction. ”
Vujàdé Ltd. – Supporting Forward Thinking Slide | 34
36. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 36
37. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 37
38. CUSTOMER RELATIONSHIP
The links a company establishes between itself and its
different customer segments.
Vujàdé Ltd. – Supporting Forward Thinking Slide | 38
39. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 39
40. CHANNELS
The means by which a company delivers products and
services to customers.
Vujàdé Ltd. – Supporting Forward Thinking Slide | 40
41. CHANNELS
Photo by: Vujàdé Ltd – Jasper Bouwsma
Remark: think beyond the value chain and include all
the touch points you have with your customers.
Vujàdé Ltd. – Supporting Forward Thinking Slide | 41
42. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 42
43. REVENUE STREAMS
Photo by: Vujàdé Ltd – Jasper Bouwsma
The way a company makes money through a variety of
revenue flows.
Vujàdé Ltd. – Supporting Forward Thinking Slide | 43
44. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 44
45. KEY ACTIVITIES
Key activities are the activities you need to perform in order
to bring your value proposition to your customer segments.
Vujàdé Ltd. – Supporting Forward Thinking Slide | 45
46. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 46
47. KEY RESOURCES
Photo by: Vujàdé Ltd – Jasper Bouwsma
Key resources are the assets required to offer and deliver
your value proposition to your customer segments.
Vujàdé Ltd. – Supporting Forward Thinking Slide | 47
48. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 48
49. KEY PARTNERS
Photo by: Theen
Photo by:
“How Much?”
Che
Some activities are outsourced and some resources are
acquired outside the enterprise.
Vujàdé Ltd. – Supporting Forward Thinking Slide | 49
50. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 50
51. COST STRUCTURE
Photo by: Theen
“How Much?”
The monetary consequences of the means
employed in the business model.
Vujàdé Ltd. – Supporting Forward Thinking Slide | 51
52. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 52
53. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 53
54. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
PROPOSITIONS RELATIONSHIP SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 54
55. THE BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER
g
Marketin PROPOSITIONS RELATIONSHIP SEGMENTS
Machine N- Club
Produc
Pro- -
ducers tion House-
hold
IP
PaKEY ts
ten RESOURCES
(1800+
CHANNELS
patents) Business
N.com
Produc-
tion Stores
facilities Brand Retail
COST STRUCTURE REVENUE STREAMS
Produc-
Distri- Marke
ting Machin Pods
tion e
bution
Alexander Osterwalder
www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 55
57. THE RIGHT BUSINESS MODEL
CAN BE THE DIFFERENCE
BETWEEN SUCCESS AND
FAILURE FOR EXACTLY THE
SAME TECHNOLOGY OR
PRODUCT
Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Slide
Slide|| 57
58. WHY WILL
NESPRESSO EVEN
BE MORE
SUCCESSFUL?
?
Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Slide
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59. Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Slide
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61. AGENDA 9 BUILDING BLOCKS
KEY PARTNERS KEY
ACTIVITIES
VALUE
PROPOSITIONS
CUSTOMER
RELATIONSHIP
CUSTOMER
SEGMENTS
“ A BUSINESS MODEL
DESCRIBES THE RATIONALE
OF HOW AN ORGANIZATION KEY
RESOURCES
CHANNELS
CREATES, DELIVERS, AND
CAPTURES VALUE “ COST STRUCTURE REVENUE STREAMS
YOUR
DEFINITION
BUSINESS MODEL
1 2 3
9 BUILDING BLOCKS THE RIGHT BUSINESS MODEL
CAN BE THE DIFFERENCE
BETWEEN SUCCESS AND
FAILURE FOR EXACTLY THE
SAME TECHNOLOGY OR
PRODUCT
© Vujàdé Ltd. – Supporting Forward Thinking Slide | 61
62. “ In times of change
learners inherit the earth;
while the learned find themselves
beautifully equipped to deal with a
Photo by: Vujàdé Ltd. – Jasper Bouwsma
world that no longer exists.
Eric Hoffer, (July 25, 1902 – May 21, 1983)
© Vujàdé Ltd. – Supporting Forward Thinking
American social writer and philosopher Slide |
64. Vujàdé Ltd.
Postal Address
P.O. Box 4
CH-3257 Grossaffolterm
Visiting Address
Photo by: Vujàdé Ltd – Jasper Bouwsma
Elfenaustrasse 13
CH-2502 Biel/Bienne
+41 (0)32 32 32 300
Online
www.vujade.com
contact@vujade.com
VujadeLtd
© Vujàdé Ltd. – Supporting Forward Thinking Slide |
65. VUJÀDÉ LTD COLLECTION OF
BUSINESS MODEL CANVASES
Photo by: Vujàdé Ltd. – Jasper Bouwsma
© Vujàdé Ltd. – Supporting Forward Thinking www.vujade.com Slide |