1. Beginner track:
PR & SOCIAL –
INCREASING
INTERDEPENDENCY

2. Hi, there.
I’m Nicole Ravlin from PMG Public Relations.
nicole@PeopleMakingGood.com
@pmgNicole
© pmg public relations 2012

3. Public Relations is…
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4. “Public relations is a strategic
communication process that builds
mutually beneficial relationships
between organizations and their
publics.”
As defined by the Public Relations Society of America (PRSA)
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5. Social Media is…
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6. “Forms of electronic communication
(as Web sites for social networking and
microblogging) through which users
create online communities to share
information, ideas, personal messages,
and other content (as videos)”
As defined by Merriam-Webster
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7. PR used to look like this…
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8. Today it’s more like this…
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9. What’s your strategy?
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12. What is the GOAL?
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13. Don’t discount TRADITIONAL media.
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14. Host the conversation
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15. Real time PR and customer service
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16. Bloggers =
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17. © pmg public relations 2012

18. Understand the worth of the blogger,
just like you would weight a media
outlet.
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19. Conversation – and good PR – can
happen easily within a blog’s
comment section. This is an under
used arena.
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20. Its all about the
REVENUE
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21. B+B: Work with bloggers in ways that can be meaningful to the brand and the blog
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22. Good PR takes a mix of approaches.
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23. thanks for your time.
nicole@PeopleMakingGood.com
@pmgNicole
© pmg public relations 2012