26. It takes us to a place we ache to go again http://www.youtube.com/watch?v=suRDUFpsHus Don Draper sells the Kodak Carousel
Notas do Editor
But even in a world of abundance we negotiate for
To have our values guide the society in which we live
To preserve our own indiosyncratic ways of living
To be a part of a community
To have unfettered freedom in certain areas of our lives
For position, prestige, status, self-worth
For the chance to express ourselves
Money: means to an end; subjective experience; spend gift money different from earnings; tips differently from paycheck; inheritance different from investments; we keep mental accounts of money, often “spending” it more than once; spend on credit more easily than with cash
We value money more as it relates to our relative position than to an absolute number; sense of equity so strong even animals demand it; Capuchin monkey will “strike” when the “CEO” monkey is being paid for the “worker” monkey’s efforts when the differential in “pay” (cucumbers) reaches 5 to 1 or where the quality of the compensation (CEO gets grapes and “worker” monkey only cucumbers). Worker will deprive himself of compensation if that degree of unfairness is allowed to prevail