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Igniters: Stanford Entrepreneurs
and Silicon Valley Founders
More Great Events at: meetup.com/Igniter
BEIJING BOSTON BRUSSELS CHICAGO DALLAS FRANKFURT GENEVA HONG KONG HOUSTON LONDON LOS ANGELES NEW YORK PALO ALTO SAN FRANCISCO SHANGHAI SINGAPORE SYDNEY TOKYO WASHINGTON, D.C.

JOBS Act, Investor Syndications
Hank Barry
Igniters
October 9, 2013
Hank Barry – hbarry@sidley.com
● Michigan, Stanford

● Entertainment law practice NYC – film finance, Broadway,
recordings
● Law practice here – WSGR – partner
● Hummer Winblad Venture Partners – investing partner

● Napster, CEO and Board member – 2000-2002
● Back to HWVP – litigation
● Co-founder Sidley Palo Alto office December 2009.

3
New news - Context
● Securities Act of 1933

● During 1980-2000, average of 311 companies per year went public
in the U.S.
● Many investment banks to support - H&Q, Robertson, Montgomery
● Since 2000, the average has been only 102 IPOs per year

● Drop especially precipitous among small firms
● Many have blamed Sarbanes-Oxley Act of 2002 and 2003 Global
Settlement’s effects on analyst coverage for the decline in IPO
activity
● General sense that more support needed for capital formation for
startup businesses

4
New Approach: JOBS Act April 2012
Title I

Title II

Lifts ban on general solicitation and advertising for Reg D,
Rule 506 offerings

Title III

Crowdfunding exemption for limited size offerings - $1M of new
securities in any rolling 12 month period - investor $$ amount
limited

Title IV

Increases limit of Reg A offerings- $5M to $50M

Title V

Mandatory registration threshold moved from 500 to 2,000
shareholders (less than 500 non-accredited

Title VI

5

Emerging growth company IPO rules
- Less than $1B in revenue (Twitter)
- Confidential filings, 2 years of financials,
- Research by investment bank parties ok

Applies Title V principle to financial institutions
Context: Non-public offerings – pre September 23
● Section 4(a)(2) of the Securities Act exempts from registration
"transactions by an issuer not involving any public offering.”
● Rule 506 provides objective standards for meeting the
requirements of the Section 4(a)(2) non-public offering exemption.
Rule 506 is part of Regulation D.
● NO limit on amount raised, but
● No general solicitation or advertising in marketing the
securities
● No more than 35 non-accredited investors
● All non-accredited investors must have sufficient knowledge
and experience in financial matters
● Give non-accredited investors specified disclosure documents
● Be available to answer questions from non-accredited investors
6
SEC Rules July 10 - Section 506 NOW (9-23)
● Now the old Section 506 is the new Section 506 (b)
●

That has not changed

● New Section 506 (c) removes ban on general solicitations
● Permits issuers to solicit prospective investors generally through all
forms of communication, whether or not traditionally viewed as
general solicitation, so long as:

7
SEC Rules , NOW Rule 506(c)
● Permits general solicitation, so long as:
● All investors actually purchasing securities in the offering qualify as
accredited investors or the issuer reasonably believes that they so
qualify
● The issuer takes reasonable steps to verify the accredited
investor status of each such investor; and
● the other applicable requirements of the Rule 506 safe harbor are
met.
● Whether an issuer has taken "reasonable steps to verify” will be an
objective determination.
● Some suggested objective criteria are described

8
Accredited Investors
1. a bank, insurance company, registered investment company, business development
company, or small business investment company;
2. an employee benefit plan, within the meaning of the Employee Retirement Income
Security Act, if a bank, insurance company, or registered investment adviser makes the
investment decisions, or if the plan has total assets in excess of $5 million;
3. a charitable organization, corporation, or partnership with assets exceeding $5 million;
4. a director, executive officer, or general partner of the company selling the securities;
5. a business in which all the equity owners are accredited investors;
6. a natural person who has individual net worth, or joint net worth with the person’s spouse,
that exceeds $1 million at the time of the purchase, excluding the value of the primary
residence of such person;
7. a natural person with income exceeding $200,000 in each of the two most recent
years or joint income with a spouse exceeding $300,000 for those years and a
reasonable expectation of the same income level in the current year; or
8. a trust with assets in excess of $5 million, not formed to acquire the securities offered,
whose purchases a sophisticated person makes.

9
SEC Proposed Rules July 24, 2013
● Published for comment

● Filing of Form D for 506(c) offerings - “in advance of conducting
any general solicitation activities”
● File an amendment to Form D after termination of the offering
● Require written materials used in 506(c) offerings to include certian
legends and other disclosures
● Require (temporarily) submission of written offering materials to the
Commission
● Disqualify issuers from using 506 for future offerings until one year
has elapsed after the required Form D filings are made (if did not
comply within last 5 years)
● Change Form D to add information
10
One Example – AngelList Syndicates
 If there can be “general solicitation” – then let’s solicit

 AngelList Syndicates – “back” a “lead” investor
– Ultimately an infrastructure for flexible approaches

 “Lead Angel” gets a percentage of any gains – carry
 No management fee
 300 syndicates as of last week
 How different from a venture fund
– Define “lead”
– Ad hoc grouping
– Loyalty issues
– “Accredited investor” – overhead of regulation
11
General Solicitations
 Absolutely new playing field – syndicates one example
– Is giving margin to AL the answer?

 Role of venture firm as manager for institution
– Asset class and portfolio theory
– New role for fund of funds?

 Practical and legal (loyalty) duty of the lead angel
– Paying for “leads” exclusive services – that’s a fund

 Continuing to invest in later rounds – pay to play

 Percentage of “carry” will not stay fixed
 Like it’s 1999?
12

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Finance Hacking: Seed, Angel, and Venture Financing - Hank Barry, former CEO of Napster (Igniters Meetup-Oct 8 2013 @vorkspace)

  • 1. Igniters: Stanford Entrepreneurs and Silicon Valley Founders More Great Events at: meetup.com/Igniter
  • 2. BEIJING BOSTON BRUSSELS CHICAGO DALLAS FRANKFURT GENEVA HONG KONG HOUSTON LONDON LOS ANGELES NEW YORK PALO ALTO SAN FRANCISCO SHANGHAI SINGAPORE SYDNEY TOKYO WASHINGTON, D.C. JOBS Act, Investor Syndications Hank Barry Igniters October 9, 2013
  • 3. Hank Barry – hbarry@sidley.com ● Michigan, Stanford ● Entertainment law practice NYC – film finance, Broadway, recordings ● Law practice here – WSGR – partner ● Hummer Winblad Venture Partners – investing partner ● Napster, CEO and Board member – 2000-2002 ● Back to HWVP – litigation ● Co-founder Sidley Palo Alto office December 2009. 3
  • 4. New news - Context ● Securities Act of 1933 ● During 1980-2000, average of 311 companies per year went public in the U.S. ● Many investment banks to support - H&Q, Robertson, Montgomery ● Since 2000, the average has been only 102 IPOs per year ● Drop especially precipitous among small firms ● Many have blamed Sarbanes-Oxley Act of 2002 and 2003 Global Settlement’s effects on analyst coverage for the decline in IPO activity ● General sense that more support needed for capital formation for startup businesses 4
  • 5. New Approach: JOBS Act April 2012 Title I Title II Lifts ban on general solicitation and advertising for Reg D, Rule 506 offerings Title III Crowdfunding exemption for limited size offerings - $1M of new securities in any rolling 12 month period - investor $$ amount limited Title IV Increases limit of Reg A offerings- $5M to $50M Title V Mandatory registration threshold moved from 500 to 2,000 shareholders (less than 500 non-accredited Title VI 5 Emerging growth company IPO rules - Less than $1B in revenue (Twitter) - Confidential filings, 2 years of financials, - Research by investment bank parties ok Applies Title V principle to financial institutions
  • 6. Context: Non-public offerings – pre September 23 ● Section 4(a)(2) of the Securities Act exempts from registration "transactions by an issuer not involving any public offering.” ● Rule 506 provides objective standards for meeting the requirements of the Section 4(a)(2) non-public offering exemption. Rule 506 is part of Regulation D. ● NO limit on amount raised, but ● No general solicitation or advertising in marketing the securities ● No more than 35 non-accredited investors ● All non-accredited investors must have sufficient knowledge and experience in financial matters ● Give non-accredited investors specified disclosure documents ● Be available to answer questions from non-accredited investors 6
  • 7. SEC Rules July 10 - Section 506 NOW (9-23) ● Now the old Section 506 is the new Section 506 (b) ● That has not changed ● New Section 506 (c) removes ban on general solicitations ● Permits issuers to solicit prospective investors generally through all forms of communication, whether or not traditionally viewed as general solicitation, so long as: 7
  • 8. SEC Rules , NOW Rule 506(c) ● Permits general solicitation, so long as: ● All investors actually purchasing securities in the offering qualify as accredited investors or the issuer reasonably believes that they so qualify ● The issuer takes reasonable steps to verify the accredited investor status of each such investor; and ● the other applicable requirements of the Rule 506 safe harbor are met. ● Whether an issuer has taken "reasonable steps to verify” will be an objective determination. ● Some suggested objective criteria are described 8
  • 9. Accredited Investors 1. a bank, insurance company, registered investment company, business development company, or small business investment company; 2. an employee benefit plan, within the meaning of the Employee Retirement Income Security Act, if a bank, insurance company, or registered investment adviser makes the investment decisions, or if the plan has total assets in excess of $5 million; 3. a charitable organization, corporation, or partnership with assets exceeding $5 million; 4. a director, executive officer, or general partner of the company selling the securities; 5. a business in which all the equity owners are accredited investors; 6. a natural person who has individual net worth, or joint net worth with the person’s spouse, that exceeds $1 million at the time of the purchase, excluding the value of the primary residence of such person; 7. a natural person with income exceeding $200,000 in each of the two most recent years or joint income with a spouse exceeding $300,000 for those years and a reasonable expectation of the same income level in the current year; or 8. a trust with assets in excess of $5 million, not formed to acquire the securities offered, whose purchases a sophisticated person makes. 9
  • 10. SEC Proposed Rules July 24, 2013 ● Published for comment ● Filing of Form D for 506(c) offerings - “in advance of conducting any general solicitation activities” ● File an amendment to Form D after termination of the offering ● Require written materials used in 506(c) offerings to include certian legends and other disclosures ● Require (temporarily) submission of written offering materials to the Commission ● Disqualify issuers from using 506 for future offerings until one year has elapsed after the required Form D filings are made (if did not comply within last 5 years) ● Change Form D to add information 10
  • 11. One Example – AngelList Syndicates  If there can be “general solicitation” – then let’s solicit  AngelList Syndicates – “back” a “lead” investor – Ultimately an infrastructure for flexible approaches  “Lead Angel” gets a percentage of any gains – carry  No management fee  300 syndicates as of last week  How different from a venture fund – Define “lead” – Ad hoc grouping – Loyalty issues – “Accredited investor” – overhead of regulation 11
  • 12. General Solicitations  Absolutely new playing field – syndicates one example – Is giving margin to AL the answer?  Role of venture firm as manager for institution – Asset class and portfolio theory – New role for fund of funds?  Practical and legal (loyalty) duty of the lead angel – Paying for “leads” exclusive services – that’s a fund  Continuing to invest in later rounds – pay to play  Percentage of “carry” will not stay fixed  Like it’s 1999? 12