June 2014 Best Practice Webinar Lessons from the Field: Unique & Innovative Strategies for Increasing Engagement
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Your employee volunteer program is up and running, but now what? How do you get your employees involved and out in the community volunteering? Or, maybe, your engagement levels have plateaued and you can't seem to figure out how to inspire employees who haven't been involved in the past. Don't worry - we've got answers for you! We will be joined by expert employee volunteer program practitioners from Allina Health System, Apollo Education Group and NV Energy who will share with you the unique and innovative ways that they have increased engagement in their programs.
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June 2014 Best Practice Webinar Lessons from the Field: Unique & Innovative Strategies for Increasing Engagement
- 1. Lessons From the Field: Unique & Innovative Strategies for Increasing Engagement Doretha Graham-Easler Manager, Community Relations NV Energy Panelists: Facilitator: Laura Ellis Client Relations Manager VolunteerMatch Lauren Keeler Director, Community Engagement Apollo Education Group Samantha Lucas Program Coordinator Allina Health
- 2. How To Ask Questions • Type questions into the box on the right side of the your screen • Submit via Twitter to @VM_Solutions using “#VMbpn” • We will pose questions at the end of the presentation • A copy of the slides will be circulated after the event 22
- 3. Lessons From the Field: Unique & Innovative Strategies for Increasing Engagement Doretha Graham-Easler Manager, Community Relations NV Energy Lauren Keeler Director, Community Engagement Apollo Education Group Samantha Lucas Program Coordinator Allina Health
- 5. About NV Energy ― NV Energy is a public utility that provides a wide range of energy services to 1.3 million customers throughout Nevada and nearly 40 million tourists annually . ― We have a strong commitment to engage our employees as volunteers in community service, and employees are encouraged to support their communities through our volunteer program. NVE Employee Volunteer Program ― Launched in 2009 ― 2800 employees (northern and southern Nevada) ― 45,209 Hours logged in 2013
- 6. Introductions • About Apollo Education Group – One of the world’s largest private education providers and has been in the education business since 1973. – Our core values describe our culture – improving society is critical to our mission! • Apollo Volunteer Corps – Launched in 2006 – Focused strategy supporting education, career readiness and sustainability initiatives.
- 7. 7 About Allina Health – Allina Health is a not-for-profit network of hospitals, clinics and other health care services, providing care throughout Minnesota and western Wisconsin. Mission Matters (Employee Volunteer Program) – Launched in May 2011 – Over 12,000 employees active – Over 100,000 hours logged in 2013 7 Allina Health
- 8. 8 Tip #1: Plan unique & fun events to get more employees interested
- 9. 99 Spotlight events What is a Spotlight event? – System-wide volunteer events that we create to engage employees and community members to participate with a focus on improving health of the recipients. Events – Free Bikes 4 Kidz – Healthy Meal Packing – New Shoes, Healthy Kids
- 10. 1010 Walks, Runs & Rides Program • Allina Health will give a charitable contribution to the events benefitting non-profit based on the number of Allina Health employees that participate. • Employees can log one volunteer hour towards their Dollars for Doers reward for each event they participate in.
- 11. Signature Events • Business Focus ― Senior Energy Assistance Expo • Fundraising ― United Way Golf Tournament • Department/Team Projects ― Canned Art Contest ― Motorcycle Poker Run • Making the Best of Your Time ― Toys for Smiles ― MLK Day of Service Project – “Make it a Day On, Not a Day Off”
- 12. Unique Events • Virtual Mentoring – One on one reading mentor sessions with local 2nd and 3rd grade students. – Held virtually! – Why is it unique? • Removes the transportation barrier. • Weaves in some in-person opportunities. • It’s easy!
- 13. Unique Events • Scholarship Selection Committees – In-kind scholarships are a major component of our giving – We recruit hundreds of volunteers every year to serve on selection committees – Why is it unique? • Works with employee schedules and allows for higher engagement because it’s virtual, moveable and at your own pace. • Engages employees in another side of the University they don’t always see.
- 14. 14 Tip #2: Use volunteer champions to be the ambassadors of your program
- 15. Volunteer Champions • Ambassadors Network – Group of champions in our headquarter city. – Monthly update call. – Utilize them to spread the word about upcoming events and initiatives. – Benefits • The more advocates for our programs, the better! • Act as a familiar face encouraging employees to get involved. • Provide feedback on new initiatives and policies.
- 16. Volunteer Champions • Super Volunteers! – A running list of accountable, dedicated volunteers. – Receive early access to special opportunities. – Considered a go-to resource for important or last minute needs.
- 17. 17 Role of the Volunteer Champion – Promote system-wide and site-based activities that encourage and provide an opportunity for staff to engage in volunteering – The volunteer champion serves a resource for employees. 17 Volunteer Champions
- 18. Project Leaders TRAINING Partner with the Volunteer Center of Southern Nevada to provide training ROLE: Serve as a contact person for volunteers interested in the project. Serve as a resource to volunteers Welcome and sign in each volunteer on the project Report volunteer attendance, feedback about the project BENEFITS: Supports Community Relations Learn More about the community Develop leadership, project and people management skills Meet New People
- 19. 19 Tip #3: Use incentives & recognition programs to foster excitement among employees
- 20. Incentives & Recognition • Incentives ― Quarterly VolunteerMatch Drawings ― Dollars for Doers • Volunteer Challenge (Companywide) ― Friendly competition that pits teams within the company against each other to earn the most number of volunteer hours ― First, Second and Third Place Winners • Recognition ― Daily Juice (email), The Juice (printed), Community Report, Facebook Twitter ― Annual Volunteer Recognition Lunch
- 21. Incentives & Recognition • The Dean’s List – Leverage our partnership with the Arizona Diamondbacks to send five exceptional employee volunteers to games throughout the season. – Showcase names in the Community Clubhouse. – Thank You rather than an incentive!
- 22. Incentives & Recognition • CSR Champion Program – Launched this year through our HR recognition system – Peer nomination process – Five honorees selected each month and highlighted on internal communications. – Seen as an honor by leadership.
- 23. Incentives & Recognition • DonorsChoose Holiday Giveback – Every holiday season we give employees a $25 DonorsChoose.org gift card. – Champions our focus on education. – Provides a simple opportunity to get involved in our mission. – Inspires continued involvement.
- 24. 24 Incentives: – T-shirts Global Fund – The Global Fund offers financial support to Allina Health employees who volunteer outside of our service area. 24 Incentives and other programs
- 25. Q&A 25 • Type questions into the box on the right side of the your screen • Submit via Twitter to @VM_Solutions using “#VMbpn” 25
- 26. Stay Informed Blog: www.VolunteeringIsCSR.org Twitter: @VM_Solutions Newsletter: Monthly ‘Good Companies’ newsletter - Sign up on the blog! 2626
- 27. Save the Date – July 9th 27 A 360-Degree View of Corporate-Nonprofit Partnerships, Part II Wednesday, July 9th, 2014 11 a.m. – 12 p.m. PT (2-3 p.m. ET) Register here: http://bit.ly/1idk0vC Featuring: Mazarine Treyz Nonprofit Consultant Desiree Adaway The Adaway Group Amanda Lenaghan Charles Schwab Foundation 27
Notas do Editor
- Allina Health is a not-for-profit network of hospitals, clinics and other health care services, providing care throughout Minnesota and western Wisconsin 12 hospitals 57 Allina Health clinics 23 hospital-based clinics 15 retail pharmacy sites 3 ambulatory care centers Over 26,000 employees Mission Matters, the Allina Health employee volunteerism program, offers resources and rewards to employees who share their time and talents with their community. Through a partnership with VolunteerMatch.org, Allina Health offers employees an easy way to connect with volunteer opportunities they feel passionate about. Started in May of 2011 and we have: Over 12,000 employees active/registered. Logged just over 100,000 volunteer hours in 2013 -first two years we measured registration (2011/2012) D4D 2011 - $50,100 2012 – $124,000 2013 - $136,000
- What is a spotlight event? Spotlight events are system-wide (happen at all our hospitals and majority of clinic) volunteer events that we create to engage employees and community members to participate with a focus on improving health of the recipients. What is the purpose? The purpose of Spotlight events are threefold: Do good in the community Engage employees Define Allina Health in the community Events: New Shoes, Healthy Kids Free Bikes 4 Kidz Healthy Meal Packing Free Bikes 4 Kidz – partner with FB4K to collect 5,000 bikes that are refurbished and given to kids in need (2010- 2014) Then give bikes and helmets away. AH provides helmets and bike safety education Healthy Meal Packing – packed meals to fed more than 200,000 people. More than 1,800 volunteers at 40 locations, 75 community organizations New Shoes, Healthy Kids, 10,000 pairs of new athletic shoes and socks to kids in need, 1,355 volunteers, over 150 community organizations ??? School Health Connection/Health Powered Kids partnered with 10 schools to pilot Health Powered Kids.org an online educational resource designed to empower kids ages 3 to 14 to make healthier choices about eating, exercise, keeping clean and managing stress. Hosted kick off events at the elementary schools with bounce houses, exercise stations, sugar/fat/muscle displays, etc. for kids and their families to attend. Why its worked: The events are easy for volunteers to just show up and volunteer They can bring their friends and family They are on site, employees can go to the site they work at or to a site near their homes – building relationships Culture – Internal culture work together to build community health Spotlight guiding principle: Building healthier communities is central to our mission and is our compass that guides us in everything we do. Why are Spotlight events important? Spotlight events are important to Allina Health for several reasons: Community impact and partnerships – Spotlights are a key tactic to engaging community partners differently than we ever have before. These events provide a tangible benefit to people in need who rely in community organizations for basic support. Whether it is providing a new (gently used) bike so a kid can experience being a kid while getting exercise, a healthy food pack for a family of four who relies on community support to eat or a new pair of athletic shoes for a child so they can run, play and go to school with pride, Spotlight events are matching resources with community needs in all the communities Allina Health serves. Allina partnerships with area schools and community partners continue to help meet the need for community support at a fundamental level. Allina truly understands where their investment lies in our children, youth and families, and that it truly impacts the future quality of life in the communities you serve. We think this is a great partnership and builds into one of our goals of building a healthy community while fighting obesity, and building healthier lifestyles for all.
- Thousands of charitable walks, runs and rides take place every year in Minnesota and Western Wisconsin. We give a charitable contribution to the events benefitting non-profit based on the number of Allina Health employees that participate. The more Allina Health employees who participate in an event, the bigger the charitable contribution the benefiting non-profit organization will receive. Employees must register their intent to participate on Allina.VolunteerMatch.org before the event They can also log one hour towards their Dollars for Doers rewards. $250 for 5 to 25 employees $500 for 26 to 50 employees $1,000 for 51 to 100 employees $2,000 for 101 to 200 employees $3,000 for 201 to 300 employees $4,000 for 301 to 400 employees $5,000 for 401 or more employees In 2011, more than 1,200 employees participated in 120 events, resulting in $21,500 in charitable contributions from Allina Health. In 2012, 140 walks, runs and bicycle events- $24,500 In 2013, nearly 2,000 employee participated in 187, $26,000
- The volunteer champion’s role is to promote system-wide and site activities that encourage and provide an opportunity for staff to engage in volunteering. The volunteer champion will be a resource for employees. Time commitment: 1-3 hours per month* Key Responsibilities Be a resource for volunteerism related activities including: Allina.VolunteerMatch.org (direct them to proper tip sheets on the AKN or contact within Allina Health) Dollars for Doers Walks, Runs & Rides Global Fund Encourage staff to participate and track hours Champion volunteer activities locally Educate co-workers about volunteer opportunities Help plan and carry out regional/local volunteer events Recruit additional champions (as needed) Meet with new employees
- Incentives- Activate your Allina.VolunteerMatch.org and get a branded t-shirt to wear Log hours to be entered into a drawing for gift cards The Global Fund offers financial support to Allina Health employees who volunteer outside of our service area including on medical mission trips, building homes for Habitat for Humanity and providing assistance following natural disasters. In 2013, the Global Fund supported 140 people on trips to 27 countries. 2012 – 130 2011 - 100 In January 2014, 24 Allina Health employees across the system embarked on a trip to Antigua, Guatemala.