11. Self Identification
Awareness
Consideration
Purchase
Loyalty
35%
age 50 – 59
61.5%
age 50 - 69
63.2%
female
41.7% have not discussed
Synvisc-One with their
doctor
32.6% have been treated
with Synvisc or Synvisc-
One
2010 website visitor survey. 525 completed surveys.
13.5% have had Synvisc-One
recommended by their doctor
6.3% have an appointment
with their doctor for
Synvisc-One treatment
5.9% are researching on
behalf of a friend or
relative