Culture euroeast l.gloor

1. Mr
Mayor,
dear
guests,
Thank
you
very
much
for
the
Invita8on
to
this
exci8ng
event.
Within
the
last
couple
of
months
I
have
become
aware
of
how
ac8ve
and
dynamic
a
whole
number
of
ci8es
in
your
country
are
engaged
in
pursuing
their
development
into
a
be@er
future.
I
would
like
to
congratulate
you
for
the
comprehensive
strategy
that
you
have
elaborated
for
your
city.
I
have
been
Invited
to
speak
within
the
module
“Strategy
Planning
and
cultural
aspects”
of
this
session
„Different
aspects
of
strategic
planning”
I
have
10
minutes
and
I
do
not
want
to
waste
them
with
a
presenta8on
of
our
programme
I
will
just
give
you
our
main
objec8ve
and
some
of
the
main
findings
of
the
research
on
priority
needs
that
we
have
done
in
all
six
EaP
countries.
I
will
then
present
you
some
reflec8ons
that
I
hope
will
be
a
concrete
contribu8on
to
your
planning
process.
Let
me
start
with
one
slide
on
the
Eastern
Partnership
Culture
Programme
NEXT
SLIDE
1

2. Seen
our
overall
objec8ve,
you
might
already
understand
the
8tle
of
my
presenta8on:
Indeed,
we
believe
that
culture
has
more
to
give
to
society
then
just
being
a
subsector
of
development.
We
believe
that
it
is
to
be
seen
in
its
full
dimension
of
a
transversal
topic
that
can,
should
and
does
impact
on
many
fields
of
society
and
its
development.
This
point
of
view
is
also
reflected
by
the
recommenda8ons
that
our
team
of
experts
have
elaborated
based
on
six
analy8cal
country
base-­‐line
reports
and
a
regional
research
report.
NEXT
SLIDE
2

3. Most
of
the
points
listed
above
have
also
been
men8oned
by
the
speakers
before
me,
like
the
need
for
par8cipatory
policy
making
involving
civil
society,
or
the
need
for
decentralisa8on,
a
topic
that
is
connected
to
your
proposal
to
re-­‐define
tasks
and
responsibili8es.
Etc
To
prove
and
jus8fy
our
point
of
view,
I
found
a
short
document
that
I
recommend
for
reading
to
everybody
interested
into
this
topic:
NEXT
SLIDE
3

4. It
is
a
document
that
UNESCO
elaborated
as
its
contribu8on
to
the
POST-­‐2015
UN
Development
Agenda
The
8tle
reflects
the
same
point
of
view
that
our
programme
is
promo8ng
NEXT
SLIDE
4

5. Culture
is
a
powerful
driver
for
development,
with
community-­‐wide
social,
economic
and
environmental
impacts.
Culture-­‐led
development
includes
a
range
of
non-­‐mone8zed
benefits:
greater
social
inclusiveness
and
rootedness,
resilience,
innova8on,
crea8vity
and
entrepreneurship
for
individuals
and
communi8es,
and
the
use
of
local
resources,
skills,
and
knowledge.
Respec8ng
and
suppor8ng
cultural
expressions
contribute
to
strengthening
the
social
capital
of
a
community
and
fosters
trust
in
public
ins8tu8ons.
Cultural
factors
also
influence
lifestyles,
individual
behaviour,
consump8on
pa@erns,
values
related
to
respect
for
the
environment
and
our
interac8on
with
the
natural
environment.
Cultural
sector
also
contributes
to
economy
and
to
poverty
allevia8on.
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SLIDE
5

6. Cultural
heritage,
cultural
and
crea8ve
industries,
sustainable
cultural
tourism,
and
cultural
infrastructure
can
serve
as
strategic
tools
for
revenue
genera8on,
where
rich
cultural
heritage
and
substan8al
labour
force
is
available.
Cultural
and
crea8ve
industries
represent
one
of
the
most
rapidly
expanding
sectors
in
the
global
economy
with
a
growth
rate
of
17.6
%
in
the
Middle
East,
13.9
%
in
Africa,
11.9
%
in
South
America,
9.7
%
in
Asia,
6.9
%
in
Oceania,
and
4.3
%
in
North
and
Central
America.
Tourism
has
become
one
of
the
world’s
fastest
growing
economic
sectors.
Gross
worldwide
tourism
receipts
grew
at
an
average
rate
of
7
%
from
1998
to
2008.
Cultural
tourism
accounts
for
40
%
of
world
tourism
revenues
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SLIDE
6

7. Investment
in
culture
and
crea8vity
has
proven
an
excellent
means
for
revitalize
the
economy
of
ci8es.
Today,
many
ci8es
use
cultural
heritage
and
cultural
events
and
ins8tu8ons
to
improve
their
image,
s8mulate
urban
development,
and
a@ract
visitors
as
well
as
investments.
Most
Middle-­‐Income
Countries
are
developing
vibrant
culture
sectors
and
ini8a8ves.
There
is
a
reason
that
more
and
more
city
networks
related
to
culture
are
coming
together.
NEXT
SLIDE
7

8. 8

9. Culture
has
a
transforma8ve
power
on
the
development
of
society,
broadens
the
terms
of
the
current
development
strategy
debate
and
makes
development
much
more
relevant
to
the
needs
of
people.
Strategies
that
are
responsive
to
the
cultural
context
and
the
par8culari8es
of
the
place
and
the
community,
and
advance
a
human-­‐centred
approach
to
development
are
likely
to
yield
sustainable,
inclusive
and
equitable
outcomes.
Acknowledging
and
promo8ng
respect
for
cultural
diversity,
moreover,
facilitate
intercultural
dialogue,
prevent
conflicts,
within
and
between
na8ons,
thus
crea8ng
op8mal
condi8ons
for
achieving
development
goals.
Culture,
understood
this
way,
makes
development
more
sustainable.
NEXT
SLIDE
9

10. Integra8ng
Culture
into
Governance:
Integra8ng
culture
in
the
concep8on,
measurement,
and
prac8ce
of
development
with
a
view
to
advancing
inclusive,
equitable,
and
sustainable
development.
Capitalizing
on
the
Cultural
Sector’s
Contribu8on
to
Economic
Development:
Sustainable
cultural
tourism,
cultural
and
crea8ve
industries,
cultural
ins8tu8ons
and
culture-­‐based
urban
revitaliza8on
generate
employment,
s8mulate
local
development,
and
foster
entrepreneurship.
Capitalizing
on
Tradi8onal
Knowledge
to
foster
Environmental
sustainability:
Integra8ng
tradi8onal
knowledge
and
prac8ces
in
sustainable
environment
schemes
and
seeking
synergies
between
tradi8onal
environmental
prac8ces
and
high
technologies
Building
on
Culture
to
Promote
Social
cohesion:
Promo8ng
intercultural
dialogue
to
harness
social
cohesion
thereby,
crea8ng
an
environment
conducive
to
development.
Capitalizing
on
the
poten8al
of
the
arts
to
promote
social
cohesion
and
develop
entrepreneurship,
especially
among
youth,
and
in
post-­‐conflict
and
post-­‐disaster
situa8ons.
To
underline
the
said,
allow
me
to
add
two
illustra8ng
slides
showing
the
findings
fr
om
a
renowned
researcher
on
the
field
of
the
interconnec8on
between
cultural
par8cipa8on
and
innova8on,
Prof
Pier
Luigi
Sacco.
NEXT
SLIDE
10

11. 11

12. How
does
all
what
I
have
presented
by
now
relate
now
to
the
Development
Strategy
of
Vinnytsia?
Allow
me
to
do
an
express
scan
through
your
strategy
2020
document,
let’s
call
it
a
“culture-­‐check”
NEXT
SLIDE
12

13. Does
this
sound
like
a
city
led
by
culture:
I
would
say
“yes”
“Friendly
and
smiling
people”
and
no
culture?
Impossible!
NEXT
SLIDE
13

14. Does
this
sound
like
a
city
led
by
culture:
I
would
s8ll
say
“yes”
Let‘s
now
have
a
look
at
the
5
strategic
priori8es
of
the
strategy
I
have
marked
yellow,
where
I
sense
a
connec8on
to
culture
NEXT
SLIDE
14

15. Building
a
community
requires
connec8ng
to
the
culture
of
the
community
NEXT
SLIDE
15

16. Remember
what
the
UNESCO
paper
says
about
economic
growth
and
the
role
of
cultural
&
crea8ve
industries?
NEXT
SLIDE
16

17. UNESCO
believes
that
tradi8onal
knowledge
and
skills
are
sources
for
environmental
sustainability.
This
also
due
to
the
interconnec8on
between
culture
and
values:
respect
and
care
for
the
environment
is
a
value
that
grows
on
cultural
grounds
NEXT
SLIDE
17

18. „Culture
is
men8oned
under
Priority
4
point
4,
to
my
knowledge
for
the
first
8me“
BUT:
how
do
you
build
a
child
friendly
city,
a
youth
city,
a
city
of
social
cohesion,
without
referring
to
culture,
without
a
coherent
strategy
on
how
to
rely
on
culture
for
the
sustainable
development
of
your
city?
The
text
under
this
Priority
4.4
reads
like
a
summary
of
a
general
culture
strategy,
men8ons
crea8ve
industries
and
so
on,
but
none
of
the
culture
related
measures
appear
under
the
other
priori8es
all
across
the
strategy
document.
This
is
really
a
pity!
NEXT
SLIDE
18

19. Here
we
find
“Crea8vity”
under
„Crea8ve
Urban
Space“
BUT
again:
a
holis8c
approach
to
urban
and
spa8al
development,
meaning
to
include
the
spaces
where
we
live,
recreate
and
create,
would
not
be
a
holis8c
approach
if
it
is
not
led
by
a
transversal
culture
strategy;
the
compact
city,
quality
housing,
city
driven
by
knowledge:
to
produce
results
and
lead
to
a
be@er
life
for
the
people,
all
this
objec8ves
need
to
be
guided
by
a
transversal
culture
strategy,
I
assume,
this
is
evident
for
everybody
in
the
room,
isn't
it?
Think
at
the
chain
Educa8on-­‐Crea8vity-­‐Innova8on
NEXT
SLIDE
19

20. The
principle
of
culture-­‐led
development
could
be
for
instance
a
new
Guiding
Principle
4
of
your
strategy.
NEXT
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20

21. 21