Planning E-Business Initiatives in Healthcare

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© Vlerick Business School
HEALTHCARE MANAGEMENT DAY – E-BUSINESS
PROF DR STEVE MUYLLE JUNE 3 2013

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QUANT JUNKIES
3 Prof Dr Steve Muylle
SOCIAL
Source: Forbes.com, Feb 9, 2012.

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THE INTERNET OF THINGS
“From an IT perspective, healthcare is at least 15 to
20 years behind the rest of the world.
It’s amazing to me that Wal-Mart can tell you where
one T-shirt is in one of its factories at any point, but
we don’t even know if a patient had an MRI or a
CAT scan, a test that costs $1,000-plus, in the past
few months. That’s how far behind our IT systems
are.”
Dr. Ralph de la Torre
CEO Steward Health Care System
Former chief of cardiac surgery
at Harvard’s Beth Israel Deaconess Medical Centre
August 13, 2012, Fortune Magazine
Prof Dr Steve Muylle6

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PLANNING PROCESS FOR E-BUSINESS
INITIATIVES
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(1) Identify
possible
initiatives
(2) Analyse
functional
scope
(3) Analyse
sustainability
of benefits
(4) Prioritise
initiatives
Prof Dr Steve Muylle
1. IDENTIFICATION
Value enhancement and lower costs

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© Vlerick Business School11
Web
Seller Buyer
Buyer
BuyerSeller
Seller
Web
Buyer
Buyer
Buyer
Seller Web Buyer
Seller
Seller
Seller
Many to One
(e.g., SAP)
One to Many
(e.g., Amazon)
Many to Many
(e.g., eBay)
Two-sided Markets
(e.g., LinkedIn)
1. IDENTIFICATION
2. FUNCTIONAL SCOPE

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2. SEARCH
2. SEARCH AND AUTHENTICATION
14 Prof Dr Steve Muylle(Sources: Basu & Muylle 2009)
Closed Open
Low
High
Reach
Signal-to-Noise

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2. AUTHENTICATION AND CONFIGURATION
2. COLLABORATION

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2. COLLABORATION
2. COLLABORATION

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2. COLLABORATION
2. COLLABORATION

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2. COLLABORATION
2. INTEGRATION AND BUSINESS INTELLIGENCE
Source: Tom Claes, Business Unit Manager Pharma, Corilus (tom.claes@corilus.be)

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2. FUNCTIONAL SCOPE
(Source: Basu & Muylle 2011)23 Prof Dr Steve Muylle
3. GENERAL BENEFITS IN HEALTHCARE
 Improve quality of care
 Provide operational
savings
 Fight counterfeit
 Faster Sharing of
information
 Searchable health
information databases
 Enhanced care delivery
capabilities
 Improved health
outcomes
 Market differentiation
 Control of the customer
relationship
 Dramatic cost decreases
 Improved customer
service levels
 Reduced non-value-added
work
 Increased visibility
 Improving healthcare
delivery
 New product offerings
 Other…

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3. HOW TO MAKE BENEFITS SUSTAINABLE?
 Positive network externalities
 Proprietary database
 Proprietary knowledge base
 Proprietary hardware / software
 Personalization
 Exclusive partnerships
© Vlerick Business School26 Prof Dr Steve Muylle
3. HOW TO MAKE BENEFITS SUSTAINABLE?

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4. PRIORITIZATION
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COST
VALUE
Unattractive
Worth
Building
Worth
Exploring
WORKSHOP
28

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WORKSHOP
Plan e-business initiatives for one of the following
stakeholders:
 Hospital
 Nursing Home
 Biopharmaceutical company
 Medical devices company
 Healthcare Practitioners
CONCLUSION



30 © Prof Dr Steve Muylle

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SELECTED REFERENCES
 Basu A. & Muylle S. 2013. Digital Strategy at Merck Sharp & Dohme.
Case Study. In progress.
 Basu A. & Muylle S. 2011. Assessing and enhancing e-business
processes. Electronic Commerce Research & Applications 10(4) 437-
499.
 Basu A. & Muylle S. 2007. How to plan e-business initiatives in
established companies. MIT Sloan Management Review 49(1) 28-36
(Lead article).
 Muylle S. & Basu A. 2008. Online support for business processes by
electronic intermediaries. Decision Support Systems. 45 (4) : 845 -
857.
 Standaert, W., Muylle S. & Basu A. 2013. Assessing the Effectiveness
of Telepresence for Business Meetings, IEEE Computer Society
Proceedings, 46th Hawaii International Conference on System
Sciences, DOI 10.1109/HICSS.2013.105, pp. 549-558.
THANK YOU!
Steve Muylle
PhD, Professor & Partner
Vlerick Business School
Contact me:
Steve.Muylle@vlerick.com
Connect on:
www.linkedin.com/in/stevemuylle

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CUSTOMISED MANAGEMENT PROGRAMMES
UNLEASH THE TRUE POTENTIAL OF YOUR PEOPLE & YOUR ORGANISATION
Customised Management Programmes are impactful
learning solutions meeting your specific business needs.
The health & life sciences industry is one of Vlerick
Business School’s 4 strategic focus industries.
2012 facts and figures:
 121 customised programmes for 84 different
companies
 4.529 participants in 14 countries worldwide
 above 80 % satisfaction rates
Some of our health & life sciences customers:
Want to know more? Feel free to contact Anne Salenbien
+32 9 210 98 72| +32 472 28 56 06 | anne.salenbien@vlerick.com
OPEN ENROLMENT PROGRAMMES
EXECUTIVE EDUCATION PROGRAMMES FOR EXPERIENCED PROFESSIONALS
Our programmes address today’s most relevant
business issues. You can choose between short, but
intensive courses and long-term programme formats.
2012 facts and figures:
 85 management programmes
 3.859 participants
 100% of our participants would recommend the
‘Management for the Hospital Professional’
programme to their colleagues!
Some of our health & life sciences customers:
Dr. Frank Verbeeck
Foundation for PsychoGeriatry
Scheutbos Hospital
"I have to thank Vlerick for the
organisation and quality of the
Management for the Hospital
Professional programme. I have taken
courses with IMD and INSEAD in the
past, but what Vlerick offers is of an
equivalent and even superior level.“
Dr. Manu Verholen
Sint-Vincentiusziekenhuis Deinze
Anesthesist-Intensivist-Algologist
"This high quality management
programme sparks my entrepreneurial
ambition to critically reflect upon the
(current) hospital policy in all its
aspects. Creativity and reasoning
behavior are stimulated by a continuous
interaction between faculty and hospital
professional."
Want to know more? Visit us online or contact us:
www.vlerick.com/ziekenhuis | +32 9 210 92 46 | annelies.claeys@vlerick.com

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