4. 8. Lean Startup forces entrepreneurs to think small… I’m Lean, ergo my vision & scalability are limited. Actually, I’m Lean too.

6. 6. Too Rigid & Formulaic

7. 5. Not Formulaic Enough! CustDev doesn’t work for [ ] business model. Insert your business model here

8. 4. You’re “complicated” You just don’t get it. Do you, Punk?

11. 1. You’re Just Like Mike, uhm, Steve

12. 1) So WHY the !%@# would you want to do Lean Startup? PS Do you like Sudoku? You’d better.

13. Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010) Problem Solution An early stage tech startup is an effort to find these two things:

14. Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010) Problem (unknown) Solution (unknown) The reality: You are playing a massive game of real-life Sudoku because you are solving for two sets of unknowns. Simultaneously.

15. Risk mitigation in the context of an early stage tech startup is WHY you should do Lean Startups/Customer Development. If that doesn’t make sense to you, don’t do CustDev or Lean Startups. One Reason

17. How to do it – The Three Meta-Rules: 1) Question and Test Your Assumptions 2) Get Out of the Building 3) Do it again based on what you learned. (Iterate) BUZZWORD ALERT!

18. The Zeroth (and Most Important) Rule of Lean Startups 0) There are no rules… 1) Question and Test Your Assumptions 2) Get Out of the Building 3) Do it again. (Iterate)

19. #LeanStartup & #CustDev Resources @sgblank – steveblank.com @ericries – startuplessonslearned.com @seanellis – startup-marketing.com @davemcclure – 500hats.com @hnshah – blog.kissmetrics.com @brantcooper – marketbynumbers.com @vlaskovits – vlaskovits.com @richcollins – LSC Google Group

20. PDF http://www.CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle An Intro to Customer Development