SlideShare uma empresa Scribd logo

Hacking Customer Development

•Transferir como PPT, PDF•
•
Patrick Vlaskovits
Patrick Vlaskovits

Talk on Customer Development Hacks given to Lean Startup Meetup in New York on March 1st 2011

TecnologiaNegócios
1 de 25
Hacking CustDev: The Open-Source Playbook Lean Startup NYC March 1, 2011 ,[object Object],[object Object],[object Object]
Intro
 
Why bother? ,[object Object]
Risk mitigation in the context of an early stage tech startup is WHY you should do Customer Development . PS If that doesn’t make sense to you, don’t do CustDev/Lean Startups. Seriously. PPS I am not kidding.
1) Question & Test your assumptions. 2) “Get Out of the Building”. 3) Iterate. The Three CustDev Meta-Principles
0) There are NO rules… 1) Question & Test your assumptions. 2) “Get Out of the Building”. 3) Iterate.
0) There are NO rules… Hacking CustDev = CustDev + MMA
The Classic Smoke Test/MVP from 1975
Sophisticated Variants of the ‘Smoke Test’ Traffic  MVT/Landing Page  Conversion
Learning about your customers is a lot like fishing… ,[object Object],[object Object],[object Object],[object Object]
B2B/Enterprise: Screenshots + LOI
Outside of Tech Startups Why do you think it takes 6-8 weeks to get your !@$&&^$@! snuggie?
Outside of Tech Startups
Kickstarter
“ Ghetto Testing”
Best Practices: Concierge/“Manual”-ation
[Your competition] SUCKS! ,[object Object],[object Object],[object Object]
The Magic Wand ,[object Object],[object Object],[object Object]
The Magic Word ,[object Object]
Price testing without charging
Confuse to Clarify ,[object Object],[object Object]
“ Phone Support” ,[object Object],[object Object]
Now, what you got for me? Original Post on CustDev Hacks here: http://vlskvts.co/hhqEB7
PDF http://www.CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle An Intro to Customer Development

Recomendados

Customer Development: The Fundamentals and the Myths - Stanford
Customer Development: The Fundamentals and the Myths - StanfordCustomer Development: The Fundamentals and the Myths - Stanford
Customer Development: The Fundamentals and the Myths - StanfordPatrick Vlaskovits
 
Calit2 UC Irvine
Calit2 UC IrvineCalit2 UC Irvine
Calit2 UC IrvinePatrick Vlaskovits
 
Customer Development and Keyser Soze
Customer Development and Keyser SozeCustomer Development and Keyser Soze
Customer Development and Keyser SozePatrick Vlaskovits
 
Build Better Products: How to Identify and Validate Assumptions
Build Better Products: How to Identify and Validate AssumptionsBuild Better Products: How to Identify and Validate Assumptions
Build Better Products: How to Identify and Validate AssumptionsLaura Klein
 
20 new ways to unlock revenue
20 new ways to unlock revenue20 new ways to unlock revenue
20 new ways to unlock revenueKOOACH
 
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market FitEIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market FitEuropean Innovation Academy
 
How to test your idea?
How to test your idea?How to test your idea?
How to test your idea?Franck Debane
 
MVP Misconceptions
MVP MisconceptionsMVP Misconceptions
MVP MisconceptionsMVP Workshop
 

Recomendados

Customer Development: The Fundamentals and the Myths - Stanford
Customer Development: The Fundamentals and the Myths - StanfordCustomer Development: The Fundamentals and the Myths - Stanford
Customer Development: The Fundamentals and the Myths - StanfordPatrick Vlaskovits
 
Calit2 UC Irvine
Calit2 UC IrvineCalit2 UC Irvine
Calit2 UC IrvinePatrick Vlaskovits
 
Customer Development and Keyser Soze
Customer Development and Keyser SozeCustomer Development and Keyser Soze
Customer Development and Keyser SozePatrick Vlaskovits
 
Build Better Products: How to Identify and Validate Assumptions
Build Better Products: How to Identify and Validate AssumptionsBuild Better Products: How to Identify and Validate Assumptions
Build Better Products: How to Identify and Validate AssumptionsLaura Klein
 
20 new ways to unlock revenue
20 new ways to unlock revenue20 new ways to unlock revenue
20 new ways to unlock revenueKOOACH
 
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market FitEIA2017Portugal - Mike Kyriacou - Getting to Problem-Market Fit
EIA2017Portugal - Mike Kyriacou - Getting to Problem-Market FitEuropean Innovation Academy
 
How to test your idea?
How to test your idea?How to test your idea?
How to test your idea?Franck Debane
 
MVP Misconceptions
MVP MisconceptionsMVP Misconceptions
MVP MisconceptionsMVP Workshop
 
Avoiding the Pitfalls of Vanity Metrics
Avoiding the Pitfalls of Vanity MetricsAvoiding the Pitfalls of Vanity Metrics
Avoiding the Pitfalls of Vanity MetricsJanna Bastow
 
European Innovation Academy Entrepreneurship Summer Program
European Innovation Academy Entrepreneurship Summer ProgramEuropean Innovation Academy Entrepreneurship Summer Program
European Innovation Academy Entrepreneurship Summer ProgramEuropean Innovation Academy
 
The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)Carlos Espinal
 
EIA2016 Turin - Bill Reichert. Pitching
EIA2016 Turin - Bill Reichert. PitchingEIA2016 Turin - Bill Reichert. Pitching
EIA2016 Turin - Bill Reichert. PitchingEuropean Innovation Academy
 
Minimal Viable Product
Minimal Viable ProductMinimal Viable Product
Minimal Viable Productdnlhtz
 
Growing Up Lean - Janna Bastow
Growing Up Lean - Janna BastowGrowing Up Lean - Janna Bastow
Growing Up Lean - Janna BastowJanna Bastow
 
The Art of Growth - Lloyed Lobo
The Art of Growth - Lloyed LoboThe Art of Growth - Lloyed Lobo
The Art of Growth - Lloyed LoboTraction Conf
 
Lean Startup Introduction
Lean Startup IntroductionLean Startup Introduction
Lean Startup IntroductionFranck Debane
 
Lean Startup - Daily Trading Report
Lean Startup - Daily Trading ReportLean Startup - Daily Trading Report
Lean Startup - Daily Trading Reportgurumatt
 
EIA2017Italy - Hazem Abolrous -Prototyping & Experiments
EIA2017Italy - Hazem Abolrous -Prototyping & ExperimentsEIA2017Italy - Hazem Abolrous -Prototyping & Experiments
EIA2017Italy - Hazem Abolrous -Prototyping & ExperimentsEuropean Innovation Academy
 
The Founder Institute - 1st Oct 2013 - Revenue and customers
The Founder Institute - 1st Oct 2013 - Revenue and customers The Founder Institute - 1st Oct 2013 - Revenue and customers
The Founder Institute - 1st Oct 2013 - Revenue and customers Raphael Costa
 
Sales and Traction - How to Attract Customers
Sales and Traction - How to Attract CustomersSales and Traction - How to Attract Customers
Sales and Traction - How to Attract CustomersThe Founder Institute
 
Where are the most valuable user behavior insights and how to get them?
Where are the most valuable user behavior insights and how to get them? Where are the most valuable user behavior insights and how to get them?
Where are the most valuable user behavior insights and how to get them? Paulina Walkowiak
 
Lessons learned - Startup #growth
Lessons learned - Startup #growthLessons learned - Startup #growth
Lessons learned - Startup #growthStylight
 
Ash Maurya, Beyond MVP - Scaling Lean, BoS USA 2016
Ash Maurya, Beyond MVP - Scaling Lean, BoS USA 2016Ash Maurya, Beyond MVP - Scaling Lean, BoS USA 2016
Ash Maurya, Beyond MVP - Scaling Lean, BoS USA 2016Business of Software Conference
 
How to Design and Build a SaaS Platform for the Enterprise
How to Design and Build a SaaS Platform for the EnterpriseHow to Design and Build a SaaS Platform for the Enterprise
How to Design and Build a SaaS Platform for the Enterprisesaastr
 
Entrepreneurial Lessons Learned the hard way
Entrepreneurial Lessons Learned the hard wayEntrepreneurial Lessons Learned the hard way
Entrepreneurial Lessons Learned the hard waySam Beal
 
Startup Workshops - Practical Workshops for Startups
Startup Workshops - Practical Workshops for StartupsStartup Workshops - Practical Workshops for Startups
Startup Workshops - Practical Workshops for StartupsPeter van Sabben
 
Lead Magnets
Lead MagnetsLead Magnets
Lead MagnetsBrad Lloyd
 
Customer Discovery at Venture Out Moldova, Fall 2013
Customer Discovery at Venture Out Moldova, Fall 2013Customer Discovery at Venture Out Moldova, Fall 2013
Customer Discovery at Venture Out Moldova, Fall 2013David Kirsch
 
Prototyping Services
Prototyping Services Prototyping Services
Prototyping Services Rakuten Group, Inc.
 
Paper Prototyping Rakuten Osaka
Paper Prototyping Rakuten OsakaPaper Prototyping Rakuten Osaka
Paper Prototyping Rakuten OsakaMandy Meissner
 

Mais conteúdo relacionado

Mais procurados

Avoiding the Pitfalls of Vanity Metrics
Avoiding the Pitfalls of Vanity MetricsAvoiding the Pitfalls of Vanity Metrics
Avoiding the Pitfalls of Vanity MetricsJanna Bastow
 
European Innovation Academy Entrepreneurship Summer Program
European Innovation Academy Entrepreneurship Summer ProgramEuropean Innovation Academy Entrepreneurship Summer Program
European Innovation Academy Entrepreneurship Summer ProgramEuropean Innovation Academy
 
The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)Carlos Espinal
 
Minimal Viable Product
Minimal Viable ProductMinimal Viable Product
Minimal Viable Productdnlhtz
 
Growing Up Lean - Janna Bastow
Growing Up Lean - Janna BastowGrowing Up Lean - Janna Bastow
Growing Up Lean - Janna BastowJanna Bastow
 
The Art of Growth - Lloyed Lobo
The Art of Growth - Lloyed LoboThe Art of Growth - Lloyed Lobo
The Art of Growth - Lloyed LoboTraction Conf
 
Lean Startup Introduction
Lean Startup IntroductionLean Startup Introduction
Lean Startup IntroductionFranck Debane
 
Lean Startup - Daily Trading Report
Lean Startup - Daily Trading ReportLean Startup - Daily Trading Report
Lean Startup - Daily Trading Reportgurumatt
 
EIA2017Italy - Hazem Abolrous -Prototyping & Experiments
EIA2017Italy - Hazem Abolrous -Prototyping & ExperimentsEIA2017Italy - Hazem Abolrous -Prototyping & Experiments
EIA2017Italy - Hazem Abolrous -Prototyping & ExperimentsEuropean Innovation Academy
 
The Founder Institute - 1st Oct 2013 - Revenue and customers
The Founder Institute - 1st Oct 2013 - Revenue and customers The Founder Institute - 1st Oct 2013 - Revenue and customers
The Founder Institute - 1st Oct 2013 - Revenue and customers Raphael Costa
 
Sales and Traction - How to Attract Customers
Sales and Traction - How to Attract CustomersSales and Traction - How to Attract Customers
Sales and Traction - How to Attract CustomersThe Founder Institute
 
Where are the most valuable user behavior insights and how to get them?
Where are the most valuable user behavior insights and how to get them? Where are the most valuable user behavior insights and how to get them?
Where are the most valuable user behavior insights and how to get them? Paulina Walkowiak
 
Lessons learned - Startup #growth
Lessons learned - Startup #growthLessons learned - Startup #growth
Lessons learned - Startup #growthStylight
 
How to Design and Build a SaaS Platform for the Enterprise
How to Design and Build a SaaS Platform for the EnterpriseHow to Design and Build a SaaS Platform for the Enterprise
How to Design and Build a SaaS Platform for the Enterprisesaastr
 
Entrepreneurial Lessons Learned the hard way
Entrepreneurial Lessons Learned the hard wayEntrepreneurial Lessons Learned the hard way
Entrepreneurial Lessons Learned the hard waySam Beal
 
Startup Workshops - Practical Workshops for Startups
Startup Workshops - Practical Workshops for StartupsStartup Workshops - Practical Workshops for Startups
Startup Workshops - Practical Workshops for StartupsPeter van Sabben
 

Mais procurados (19)

Avoiding the Pitfalls of Vanity Metrics
Avoiding the Pitfalls of Vanity MetricsAvoiding the Pitfalls of Vanity Metrics
Avoiding the Pitfalls of Vanity Metrics
 
European Innovation Academy Entrepreneurship Summer Program
European Innovation Academy Entrepreneurship Summer ProgramEuropean Innovation Academy Entrepreneurship Summer Program
European Innovation Academy Entrepreneurship Summer Program
 
The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)The Product Market Fit Cycle (Updated to v. 2.0)
The Product Market Fit Cycle (Updated to v. 2.0)
 
EIA2016 Turin - Bill Reichert. Pitching
EIA2016 Turin - Bill Reichert. PitchingEIA2016 Turin - Bill Reichert. Pitching
EIA2016 Turin - Bill Reichert. Pitching
 
Minimal Viable Product
Minimal Viable ProductMinimal Viable Product
Minimal Viable Product
 
Growing Up Lean - Janna Bastow
Growing Up Lean - Janna BastowGrowing Up Lean - Janna Bastow
Growing Up Lean - Janna Bastow
 
The Art of Growth - Lloyed Lobo
The Art of Growth - Lloyed LoboThe Art of Growth - Lloyed Lobo
The Art of Growth - Lloyed Lobo
 
Lean Startup Introduction
Lean Startup IntroductionLean Startup Introduction
Lean Startup Introduction
 
Lean Startup - Daily Trading Report
Lean Startup - Daily Trading ReportLean Startup - Daily Trading Report
Lean Startup - Daily Trading Report
 
EIA2017Italy - Hazem Abolrous -Prototyping & Experiments
EIA2017Italy - Hazem Abolrous -Prototyping & ExperimentsEIA2017Italy - Hazem Abolrous -Prototyping & Experiments
EIA2017Italy - Hazem Abolrous -Prototyping & Experiments
 
The Founder Institute - 1st Oct 2013 - Revenue and customers
The Founder Institute - 1st Oct 2013 - Revenue and customers The Founder Institute - 1st Oct 2013 - Revenue and customers
The Founder Institute - 1st Oct 2013 - Revenue and customers
 
Sales and Traction - How to Attract Customers
Sales and Traction - How to Attract CustomersSales and Traction - How to Attract Customers
Sales and Traction - How to Attract Customers
 
Where are the most valuable user behavior insights and how to get them?
Where are the most valuable user behavior insights and how to get them? Where are the most valuable user behavior insights and how to get them?
Where are the most valuable user behavior insights and how to get them?
 
Lessons learned - Startup #growth
Lessons learned - Startup #growthLessons learned - Startup #growth
Lessons learned - Startup #growth
 
Ash Maurya, Beyond MVP - Scaling Lean, BoS USA 2016
Ash Maurya, Beyond MVP - Scaling Lean, BoS USA 2016Ash Maurya, Beyond MVP - Scaling Lean, BoS USA 2016
Ash Maurya, Beyond MVP - Scaling Lean, BoS USA 2016
 
How to Design and Build a SaaS Platform for the Enterprise
How to Design and Build a SaaS Platform for the EnterpriseHow to Design and Build a SaaS Platform for the Enterprise
How to Design and Build a SaaS Platform for the Enterprise
 
Entrepreneurial Lessons Learned the hard way
Entrepreneurial Lessons Learned the hard wayEntrepreneurial Lessons Learned the hard way
Entrepreneurial Lessons Learned the hard way
 
Startup Workshops - Practical Workshops for Startups
Startup Workshops - Practical Workshops for StartupsStartup Workshops - Practical Workshops for Startups
Startup Workshops - Practical Workshops for Startups
 
Lead Magnets
Lead MagnetsLead Magnets
Lead Magnets
 

Semelhante a Hacking Customer Development

Customer Discovery at Venture Out Moldova, Fall 2013
Customer Discovery at Venture Out Moldova, Fall 2013Customer Discovery at Venture Out Moldova, Fall 2013
Customer Discovery at Venture Out Moldova, Fall 2013David Kirsch
 
Paper Prototyping Rakuten Osaka
Paper Prototyping Rakuten OsakaPaper Prototyping Rakuten Osaka
Paper Prototyping Rakuten OsakaMandy Meissner
 
Applying Lean to existing teams and other lessons learned @ Lean Startup Mach...
Applying Lean to existing teams and other lessons learned @ Lean Startup Mach...Applying Lean to existing teams and other lessons learned @ Lean Startup Mach...
Applying Lean to existing teams and other lessons learned @ Lean Startup Mach...Andreas Klinger
 
Bundledarrows150 bit.ly/teamcaptainsmanagementcampsv
Bundledarrows150 bit.ly/teamcaptainsmanagementcampsvBundledarrows150 bit.ly/teamcaptainsmanagementcampsv
Bundledarrows150 bit.ly/teamcaptainsmanagementcampsvshadowboxingtv
 
Startup Weekend Corvallis Intro
Startup Weekend Corvallis IntroStartup Weekend Corvallis Intro
Startup Weekend Corvallis IntroMarc Nager
 
Product Market Fit - Harvard Business School
Product Market Fit - Harvard Business SchoolProduct Market Fit - Harvard Business School
Product Market Fit - Harvard Business SchoolJeffrey Bussgang
 
Cracking the Customer Acquisition Nut
Cracking the Customer Acquisition NutCracking the Customer Acquisition Nut
Cracking the Customer Acquisition NutPascal Rettig
 
Derisking Your Business Model Dream It July 2008 V2.1
Derisking Your Business Model Dream It July 2008 V2.1Derisking Your Business Model Dream It July 2008 V2.1
Derisking Your Business Model Dream It July 2008 V2.1Steve Barsh
 
Lean startup-china-intro-en
Lean startup-china-intro-enLean startup-china-intro-en
Lean startup-china-intro-enleanstartupchina
 
Build a Chatbot with IBM Watson - No Coding Required
Build a Chatbot with IBM Watson - No Coding RequiredBuild a Chatbot with IBM Watson - No Coding Required
Build a Chatbot with IBM Watson - No Coding RequiredCharlotte Han
 
Lean Business Validation experiments
Lean Business Validation experimentsLean Business Validation experiments
Lean Business Validation experimentsBundl
 
Gameover: how to validate demand and launch to rabid fans on day one
Gameover: how to validate demand and launch to rabid fans on day oneGameover: how to validate demand and launch to rabid fans on day one
Gameover: how to validate demand and launch to rabid fans on day oneSean Tierney
 
Micro Feedback – Maximum Insights? UX Camp Europe 2015, Berlin, #uxce15
Micro Feedback – Maximum Insights? UX Camp Europe 2015, Berlin, #uxce15Micro Feedback – Maximum Insights? UX Camp Europe 2015, Berlin, #uxce15
Micro Feedback – Maximum Insights? UX Camp Europe 2015, Berlin, #uxce15Julius Dietz
 
Customer Discovery talk by Sean Tierney for SEED SPOT 9/18/13
Customer Discovery talk by Sean Tierney for SEED SPOT 9/18/13Customer Discovery talk by Sean Tierney for SEED SPOT 9/18/13
Customer Discovery talk by Sean Tierney for SEED SPOT 9/18/13Sean Tierney
 
Stern NYU Innovation : Business Model Canvas Introduction
Stern NYU Innovation : Business Model Canvas IntroductionStern NYU Innovation : Business Model Canvas Introduction
Stern NYU Innovation : Business Model Canvas IntroductionJennifer van der Meer
 
10 Common Assumptions Entrepreneurs Make That Kill Their Ventures: De-Risking...
10 Common Assumptions Entrepreneurs Make That Kill Their Ventures: De-Risking...10 Common Assumptions Entrepreneurs Make That Kill Their Ventures: De-Risking...
10 Common Assumptions Entrepreneurs Make That Kill Their Ventures: De-Risking...Steve Barsh
 
How to Build a Startup Workshop - UCD IA Springboard - Nov 2015
How to Build a Startup Workshop - UCD IA Springboard - Nov 2015How to Build a Startup Workshop - UCD IA Springboard - Nov 2015
How to Build a Startup Workshop - UCD IA Springboard - Nov 2015Raomal Perera
 
Qualtrics Panel Management Product Tour: The Future of Market Research
Qualtrics Panel Management Product Tour: The Future of Market ResearchQualtrics Panel Management Product Tour: The Future of Market Research
Qualtrics Panel Management Product Tour: The Future of Market ResearchQualtrics
 

Semelhante a Hacking Customer Development (20)

Customer Discovery at Venture Out Moldova, Fall 2013
Customer Discovery at Venture Out Moldova, Fall 2013Customer Discovery at Venture Out Moldova, Fall 2013
Customer Discovery at Venture Out Moldova, Fall 2013
 
Prototyping Services
Prototyping Services Prototyping Services
Prototyping Services
 
Paper Prototyping Rakuten Osaka
Paper Prototyping Rakuten OsakaPaper Prototyping Rakuten Osaka
Paper Prototyping Rakuten Osaka
 
Applying Lean to existing teams and other lessons learned @ Lean Startup Mach...
Applying Lean to existing teams and other lessons learned @ Lean Startup Mach...Applying Lean to existing teams and other lessons learned @ Lean Startup Mach...
Applying Lean to existing teams and other lessons learned @ Lean Startup Mach...
 
Bundledarrows150 bit.ly/teamcaptainsmanagementcampsv
Bundledarrows150 bit.ly/teamcaptainsmanagementcampsvBundledarrows150 bit.ly/teamcaptainsmanagementcampsv
Bundledarrows150 bit.ly/teamcaptainsmanagementcampsv
 
Startup Weekend Corvallis Intro
Startup Weekend Corvallis IntroStartup Weekend Corvallis Intro
Startup Weekend Corvallis Intro
 
Product Market Fit - Harvard Business School
Product Market Fit - Harvard Business SchoolProduct Market Fit - Harvard Business School
Product Market Fit - Harvard Business School
 
Cracking the Customer Acquisition Nut
Cracking the Customer Acquisition NutCracking the Customer Acquisition Nut
Cracking the Customer Acquisition Nut
 
Derisking Your Business Model Dream It July 2008 V2.1
Derisking Your Business Model Dream It July 2008 V2.1Derisking Your Business Model Dream It July 2008 V2.1
Derisking Your Business Model Dream It July 2008 V2.1
 
Lean startup-china-intro-en
Lean startup-china-intro-enLean startup-china-intro-en
Lean startup-china-intro-en
 
Build a Chatbot with IBM Watson - No Coding Required
Build a Chatbot with IBM Watson - No Coding RequiredBuild a Chatbot with IBM Watson - No Coding Required
Build a Chatbot with IBM Watson - No Coding Required
 
Lean Business Validation experiments
Lean Business Validation experimentsLean Business Validation experiments
Lean Business Validation experiments
 
Gameover: how to validate demand and launch to rabid fans on day one
Gameover: how to validate demand and launch to rabid fans on day oneGameover: how to validate demand and launch to rabid fans on day one
Gameover: how to validate demand and launch to rabid fans on day one
 
Micro Feedback – Maximum Insights? UX Camp Europe 2015, Berlin, #uxce15
Micro Feedback – Maximum Insights? UX Camp Europe 2015, Berlin, #uxce15Micro Feedback – Maximum Insights? UX Camp Europe 2015, Berlin, #uxce15
Micro Feedback – Maximum Insights? UX Camp Europe 2015, Berlin, #uxce15
 
Get going - Boston
Get going - BostonGet going - Boston
Get going - Boston
 
Customer Discovery talk by Sean Tierney for SEED SPOT 9/18/13
Customer Discovery talk by Sean Tierney for SEED SPOT 9/18/13Customer Discovery talk by Sean Tierney for SEED SPOT 9/18/13
Customer Discovery talk by Sean Tierney for SEED SPOT 9/18/13
 
Stern NYU Innovation : Business Model Canvas Introduction
Stern NYU Innovation : Business Model Canvas IntroductionStern NYU Innovation : Business Model Canvas Introduction
Stern NYU Innovation : Business Model Canvas Introduction
 
10 Common Assumptions Entrepreneurs Make That Kill Their Ventures: De-Risking...
10 Common Assumptions Entrepreneurs Make That Kill Their Ventures: De-Risking...10 Common Assumptions Entrepreneurs Make That Kill Their Ventures: De-Risking...
10 Common Assumptions Entrepreneurs Make That Kill Their Ventures: De-Risking...
 
How to Build a Startup Workshop - UCD IA Springboard - Nov 2015
How to Build a Startup Workshop - UCD IA Springboard - Nov 2015How to Build a Startup Workshop - UCD IA Springboard - Nov 2015
How to Build a Startup Workshop - UCD IA Springboard - Nov 2015
 
Qualtrics Panel Management Product Tour: The Future of Market Research
Qualtrics Panel Management Product Tour: The Future of Market ResearchQualtrics Panel Management Product Tour: The Future of Market Research
Qualtrics Panel Management Product Tour: The Future of Market Research
 

Mais de Patrick Vlaskovits

How to Growth Hacking Your Content by Naming the Unnamed
How to Growth Hacking Your Content by Naming the UnnamedHow to Growth Hacking Your Content by Naming the Unnamed
How to Growth Hacking Your Content by Naming the UnnamedPatrick Vlaskovits
 
Growth Hacking - from Medium to Channel
Growth Hacking - from Medium to Channel Growth Hacking - from Medium to Channel
Growth Hacking - from Medium to Channel Patrick Vlaskovits
 
Superpowered Media Server for Android
Superpowered Media Server for AndroidSuperpowered Media Server for Android
Superpowered Media Server for AndroidPatrick Vlaskovits
 
The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vla...
The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vla...The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vla...
The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vla...Patrick Vlaskovits
 
20 Minute Intro to Lean Startups
20 Minute Intro to Lean Startups20 Minute Intro to Lean Startups
20 Minute Intro to Lean StartupsPatrick Vlaskovits
 
Top 10 Reasons to Not be a Lean Startup for Momentum Michigan
Top 10 Reasons to Not be a Lean Startup for Momentum MichiganTop 10 Reasons to Not be a Lean Startup for Momentum Michigan
Top 10 Reasons to Not be a Lean Startup for Momentum MichiganPatrick Vlaskovits
 
Top 10 Reasons to NOT be a Lean Startup
Top 10 Reasons to NOT be a Lean StartupTop 10 Reasons to NOT be a Lean Startup
Top 10 Reasons to NOT be a Lean StartupPatrick Vlaskovits
 

Mais de Patrick Vlaskovits (9)

How to Growth Hacking Your Content by Naming the Unnamed
How to Growth Hacking Your Content by Naming the UnnamedHow to Growth Hacking Your Content by Naming the Unnamed
How to Growth Hacking Your Content by Naming the Unnamed
 
Growth Hacking - from Medium to Channel
Growth Hacking - from Medium to Channel Growth Hacking - from Medium to Channel
Growth Hacking - from Medium to Channel
 
Superpowered Media Server for Android
Superpowered Media Server for AndroidSuperpowered Media Server for Android
Superpowered Media Server for Android
 
The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vla...
The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vla...The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vla...
The Medium is the Message: The One Growthhack to Rule Them All by Patrick Vla...
 
The Lean Entrepreneur Surfs
The Lean Entrepreneur SurfsThe Lean Entrepreneur Surfs
The Lean Entrepreneur Surfs
 
20 Minute Intro to Lean Startups
20 Minute Intro to Lean Startups20 Minute Intro to Lean Startups
20 Minute Intro to Lean Startups
 
Top 10 Reasons to Not be a Lean Startup for Momentum Michigan
Top 10 Reasons to Not be a Lean Startup for Momentum MichiganTop 10 Reasons to Not be a Lean Startup for Momentum Michigan
Top 10 Reasons to Not be a Lean Startup for Momentum Michigan
 
Top 10 Reasons to NOT be a Lean Startup
Top 10 Reasons to NOT be a Lean StartupTop 10 Reasons to NOT be a Lean Startup
Top 10 Reasons to NOT be a Lean Startup
 
Lean Startup: The Basics
Lean Startup: The BasicsLean Startup: The Basics
Lean Startup: The Basics
 

Último

Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsRavi Sanghani
 
Data governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationData governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationKnoldus Inc.
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxfnnc6jmgwh
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Nikki Chapple
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfIngrid Airi González
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Mark Goldstein
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsNathaniel Shimoni
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Hiroshi SHIBATA
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch TuesdayIvanti
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructureitnewsafrica
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data IntegrationBridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integrationmarketing932765
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Alkin Tezuysal
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesKari Kakkonen
 

Último (20)

Potential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and InsightsPotential of AI (Generative AI) in Business: Learnings and Insights
Potential of AI (Generative AI) in Business: Learnings and Insights
 
Data governance with Unity Catalog Presentation
Data governance with Unity Catalog PresentationData governance with Unity Catalog Presentation
Data governance with Unity Catalog Presentation
 
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptxGenerative AI - Gitex v1Generative AI - Gitex v1.pptx
Generative AI - Gitex v1Generative AI - Gitex v1.pptx
 
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
Microsoft 365 Copilot: How to boost your productivity with AI – Part one: Ado...
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Generative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdfGenerative Artificial Intelligence: How generative AI works.pdf
Generative Artificial Intelligence: How generative AI works.pdf
 
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
Arizona Broadband Policy Past, Present, and Future Presentation 3/25/24
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
 
Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024Long journey of Ruby standard library at RubyConf AU 2024
Long journey of Ruby standard library at RubyConf AU 2024
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch Tuesday
 
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical InfrastructureVarsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
Varsha Sewlal- Cyber Attacks on Critical Critical Infrastructure
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data IntegrationBridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
Bridging Between CAD & GIS: 6 Ways to Automate Your Data Integration
 
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
Unleashing Real-time Insights with ClickHouse_ Navigating the Landscape in 20...
 
Testing tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examplesTesting tools and AI - ideas what to try with some tool examples
Testing tools and AI - ideas what to try with some tool examples
 

Hacking Customer Development

Notas do Editor

  1. The biggest risk you face is building something no one wants.
  2. The biggest risk you face is building something no one wants.
  3. The biggest risk you face is building something no one wants.
  4. The biggest risk you face is building something no one wants.
  5. The biggest risk you face is building something no one wants.
  6. The biggest risk you face is building something no one wants.
  7. The biggest risk you face is building something no one wants.
  8. By now, you know what it is. Customer Development + Agile Development.