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COMPUTER-FREE
DIGITAL EXPERIENCES
@VLADIMIRIPICK
©2013 UNDERCURRENT | @VLADIMiRIPICK
The future is already here –
it's just not very evenly
distributed.
WILLIAM GIBSON
©2013 UNDERCURRENT | CONFIDENTIAL AND PROPRIETARY
It gets evenly distributed
pretty damn fast these days.
MY HUMBLE ADDITION
©2013 UNDERCURRENT | CONFIDENTIAL AND PROPRIETARY
©2013 UNDERCURRENT | @VLADIMiRIPICK 6
©2013 UNDERCURRENT | @VLADIMIRPICK
ENOUGH ABOUT ME.
WHAT ABOUT YOU?
7
©2013 UNDERCURRENT | CONFIDENTIAL AND PROPRIETARY 8
Don't build an app based
on your website.
Build the app that acts as if
websites never existed in
the first place. Build the
app for the person who
has never used a desktop
computer. Because they
are coming. Soon.
“
MG SIEGLER, TECHCRUNCH
THE WORLDS OF
HARDWARE AND SOFTWARE
ARE COLLIDING
What do I mean by that?
The best hardware
is software
wrapped in plastic.
Hardware depends
on software to help
it interface with its
human users.
“
BRAD FELD, FOUNDRY GROUP
TECHNOLOGY IS
CATCHING UP TO OUR
EXPECTATIONS
©2013 UNDERCURRENT | @VLADIMIRPICK
SENSORS
EVERYWHERE
OR
UBIQUITOUS
PHYSICAL COMPUTING
14
FUELBAND
PERSONAL DATA AND THE QUANTIFIED SELF
WORLDKIT
EVERYTHING IS A TOUCHSCREEN
NEXT STOP
INTERACTING WITH THE CITY
SPACEBREW
OPEN SOURCE INTERACTIVE SPACES
LUMOBACK
PERSONAL & QUANTIFIABLE
GOOGLE GLASS
UBIQUITY IS HERE
©2013 UNDERCURRENT | @VLADIMIRPICK
THINGS WE TOUCH
OR
HUMAN COMPUTER
INTERACTION
21
(OR NOT)
PLUG
TAKING THINGS LITERALLY
PLUG
HOW IT WAS MADE
©2013 UNDERCURRENT | CONFIDENTIAL AND
PROPRIETARY
BAXTER
TOUGH BUT SENSITIVE
KINECT
OPEN = ENABLING
#MINIVLAD
UNIVERSITY OF SAINT ANDREWS
CUSTOM = MEMORABLE
UNIVERSITY OF SAINT ANDREWS
CUSTOM = MEMORABLE
MYO
©2013 UNDERCURRENT | @VLADIMIRPICK
THINGS THAT TOUCH
BACK
OR
HAPTIC FEEDBACK
30
HAPTIC SHOES
ENABLING MOBILITY
JAWBONE UP
RISE AND SHINE
MICROSOFT RESEARCH
TOUCHING IN 3D
MAKO
HAPTIC SIMULATED SURGERY
HAPTIC STEERING WHEEL
A LIFE-SAVER
TACTUS
THE TOUCHSCREEN IS ALIVE
©2013 UNDERCURRENT | @VLADIMIRPICK
THINGS THAT
TOUCH US
37
LIVE AVATARS
TRANSMITTING EMOTIONS
LIVE AVATARS
TRANSMITTING EMOTIONS
NIGHT LIGHTS
FULL-BODY INTERACTION
NIKE
PAINT WITH YOUR FEET
©2013 UNDERCURRENT | @VLADIMIRPICK
SMART THINGS
OR
CONNECTED DEVICES
42
NEST
LEARNING
KIVA SYSTEMS
PHILIPS HUE
MVP
©2013 UNDERCURRENT | @VLADIMIRPICK
STORY TIME?
46
MATTERNET
©2013 UNDERCURRENT | @VLADIMIRPICK
LET’S HAVE SOME FUN!
48
-+
©2013 UNDERCURRENT | @VLADIMIRPICK
BATTERY
LIGHT
SENSOR
LED
RESISTOR
STEP 1: GET YOUR FOUR COMPONENTS
©2013 UNDERCURRENT | @VLADIMIRPICK
STEP 2: SPREAD THE PINS A BIT (BE GENTLE!)
©2013 UNDERCURRENT | @VLADIMIRPICK
STEP 3: PICK ANY 2 AND GET READY TO TWIST-TIE.
©2013 UNDERCURRENT | @VLADIMIRPICK
STEP 4: TWO DOWN, ONE MORE TO GO
©2013 UNDERCURRENT | @VLADIMIRPICK
STEP 5: TWIST-TIE THE THIRD COMPONENT
©2013 UNDERCURRENT | @VLADIMIRPICK
THE ORDER DOESN’T MATTER, BUT YOUR
ASSEMBLY SHOULD LOOK SOMETHING LIKE THIS
©2013 UNDERCURRENT | @VLADIMIRPICK
STEP 6: PINCH THE TWO FREE PINS TO STRADDLE
THE BATTERY, AND VOILA!
©2013 UNDERCURRENT | @VLADIMIRPICK
COVER THE PHOTOCELL WITH
YOUR FINGER TO DIM THE LED!
POINT THE PHOTOCELL AT THE
WINDOW OR SHINE A LIGHT ON IT
TO MAKE IT GLOW BRIGHTER!
©2013 UNDERCURRENT | @VLADIMIRPICK
DISCLAIMER
57
©2013 UNDERCURRENT | @VLADIMIRPICK
INSTRUCTABLES
©2013 UNDERCURRENT | @VLADIMIRPICK
ADAFRUIT
©2013 UNDERCURRENT | @VLADIMIRPICK
61
SPARKFUN
©2013 UNDERCURRENT | @VLADIMIRPICK
THERE ARE MANY
TECHNIQUES FOR
CREATING MAGIC
MOMENTS
62
©2013 UNDERCURRENT | CONFIDENTIAL AND PROPRIETARY 63
1
23
4
WHAT’S THE
ADJACENT
POSSIBILITY
WHAT’S GOOD
ABOUT IT
WHAT’S THE
PROBLEM?
Find the friction. Find the delight.
Find the technology.
COMPUTER-FREE DIGITAL EXPERIENCES WORKSHEET
INTERFACEDATAHARDWAREBEHAVIORS
MISSION: WHAT IS YOUR DENT IN THE UNIVERSE? (FILL THIS IN LAST)
WHAT EXISTING BEHAVIORS ARE YOU
CHANGING? NEW BEHAVIORS?
WHAT DOES THE DEVICE LOOK LIKE?
WHAT SENSORS DO YOU NEED?
WHAT DATA DO WE LEARN FROM? ADD
OTHER SOURCES/APIS?
HOW DOES THE USER INTERACT? DEVICE
ONLY OR WEB & MOBILE ALSO?
1
23
4
WHAT’S THE ADJACENT
POSSIBILITY?
WHAT’S GOOD
ABOUT IT?
WHAT’S THE
PROBLEM?
Find the friction. Find the delight.
Find the technology.
INSIGHT
INSIGHT
INSIGHT
SOLUTION
START HERE
1
2
3
4
CEO
CFO
CMO
CIO
WHY IT MATTERS
©2013 UNDERCURRENT | CONFIDENTIAL AND
PROPRIETARY
66
GET YOUR HANDS DIRTY
VLADIMIR.PICK@UNDERCURRENT.COM
@VLADIMIRPICK

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