The document discusses the business value of Oracle Exadata. It provides extreme performance for data warehousing, online transaction processing, and database consolidation. Exadata delivers faster access to secure business information at a lower cost by enabling cost-effective IT infrastructure consolidation. It improves strategic business value and lowers costs through dramatic storage reductions and platform consolidation savings of 25-50%.

1. The Business Value of Oracle Exadata

2. <Insert Picture Here> Exadata Discussion Topics The Business Value of Exadata The Solution Overview Proof Points

4. Scalable on Demand

6. Reduced Storage requirements

8. Server, Storage, Network, Software

9. Ready within daysComplete 3

10. Extreme PerformanceGame Changer = Integrated HW + SW Innovation Dynamically Scalable Unlimited Linear Scaling of Data Bandwidth Allows data to reside in extended memory for 10x better IO response time 5.25 Terabytes Flash per rack 10X to 100X speedup for queries Database aware storage executes queries at the disk layer 40 Gb/sec fault-tolerant unified server and storage network Breaks data bandwidth bottleneck 10x to 50x compression ratios Optimized for speed and space reduction Massively Parallel Architecture Flash Cache Smart Scans Infiniband Network Hybrid Columnar Compression

12. OLTP oriented random updates

14. Easier to secure

15. Smaller footprint

18. CompleteOptimized Enterprise Scalability & Reliability Server Storage Network Software Scalable Scales from a quarter rack to a full rack to 8 rack cluster by just adding wires Scales to hundreds of storage servers Multi-petabyte databases Fault Tolerant Failure of any component is tolerated Data is mirrored across storage servers

19. EXADATA Overview

20. Exadata Database Machine X2-2 Full Rack Pre-Configured for Extreme Performance 8 x64 Dual-procesor Database Servers (Sun Fire X4170 M2) 96 cores (12 per server) 768 GB memory (96GB per server) 10 GigE connectivity to Data Center 16 x 10GbE ports (2 per server) 14 Exadata Storage Servers X2-2 All with High Performance 600GB SAS disks OR All with High Capacity 2 TB SAS disks 3 Sun Datacenter InfiniBand Switch 36 36-port Managed QDR (40Gb/s) switch 1 “Admin” Cisco Ethernet switch Keyboard, Video, Mouse (KVM) hardware Redundant Power Distributions Units (PDUs) Copyright © 2010 Oracle Corporation and/or its affiliates – 9 –

21. New - Exadata Database Machine X2-8 Full Rack Extreme Performance for Consolidation, Large OLTP and DW 2 x64 Eight-processor Database servers (Sun Fire 4800) High Core, High Memory Database Servers 128 CPU cores (64 per server) 2 TB (1 TB per server) 10 GigE connectivity to Data Center 16 x 10GbE ports (8 per server) 14 Exadata Storage Servers X2-2 All with High Performance 600GB SAS disks OR All with High Capacity 2 TB SAS disks 3 Sun Datacenter InfiniBand Switch 36 36-port Managed QDR (40Gb/s) switch 1 “Admin” Cisco Ethernet switch Redundant Power Distributions Units (PDUs) Add more racks for additional scalability Copyright © 2010 Oracle Corporation and/or its affiliates – 10 –

23. Row filtering based on “where” predicate

24. Column filtering

25. Join filtering

26. Incremental backup filtering

27. Storage Indexing

28. Scans on encrypted data

29. Data Mining model scoring

30. 10x reduction in data sent to database servers is common

31. No application changes needed

32. Processing is automatic and transparent

35. Random I/O RateUp to 1 million I/O’s per second21 Uncompressed data from Flash (full rack) – compression increases throughput by the compression ratio. 2Full rack (56 flash cards)

36. Data is stored by columnand then compressed Query Mode for data warehousing Optimized for speed 10X compression ratio is typical Scans improve proportionally Archival Mode for infrequently accessed data Optimized to reduce space 15X compression is typical Up to 50X for some data Up To 50X Exadata Software: Hybrid Columnar Compression

37. Compression Advantage Size of 100 Terabyte DW after compression = 10 TB 40 TB 70 TB

38. Eliminating I/OConverting Terabytes to Gigabytes 1 TB (with 10x compression) 10 TB of user data (normally 10 TB of I/O) 100 GB (with partition pruning) Subsecond “10 TB” scan 20 GB (with storage indexes) 5 GB (with Smart Scan)

39. Security AdvantageComprehensive Protection for the Exadata Platform Hardware Accelerated Database Encryption 8X faster than software-only encryption Secure data at rest on both disk and tape Transparent to applications Strong Access Controls Privileged user and multi-factor controls Protect against privileged account misuse Transparent to applications Monitoring and Reporting Streamline compliance reporting Monitor SQL and database audit data Thwart SQL injection threats

40. Brian CampSVP, Infrastructure Services KnowledgeBase Marketing “After carefully testing several data warehouse platforms, we chose the Oracle Database Machine. Oracle Exadata was able to speed up one of our critical processes from days to minutes. The Oracle Database Machine will allow us to improve service levels and expand our service offerings.”

42. Opportunity to drive out costs while examining data on a broader basis.

45. Improved SLAs

46. Faster resolution of problems

47. Reduce turnaround time from time data is collected until the time it is ready for reporting: 30 days down to hours

48. Ability to report at a national-level versus just market-level

51. Reduce ongoing operational costs

53. Reporting demands associated with BASEL II and other compliance initiatives were stressing existing infrastructure.

55. Bank orders 2 half-racks (OBIEE and HR Analytics)

58. Very fast ad hoc query performance

59. Ability to leverage significant in-house Oracle expertise

60. Migration to Greenplum seen as costly, risky

62. Accommodate 10-15% monthly growth in customer data via a scalable platform

66. Why Exadata? Exadata Improves Strategic Value of Business Information Unsurpassed performance optimized in hardware & software for Oracle DB Delivers faster strategic business info to decision-makers Improves overall Quality of Service for business owners Exadata Lowers Costs Dramatic reductions in storage costs (e.g., Hybrid Columnar Compression, Automatic Storage Management) Platform for DB server and storage consolidation yields major savings all through the IT value chain (e.g., server, storage, power, headcount, floorspace) Exadata Improves Time-to-Benefit Faster deployment, lower risk from a complete database machine Designed, integrated, tested and delivered ready to load data Leverages your investment in Oracle Database and existing best practices

68. Extreme performance hardware & software for:

69. Data Warehousing

70. OLTP

71. Database Consolidation

72. Extreme business value and agility

73. Fast access to secure business information 24x7

74. Cost-effective IT infrastructure consolidation

75. Scalable sizes from Quarter Rack to Multiple RacksPrivate DBaaS Cloud Extreme Database Performance Improved up to 50X Consolidation and Shared Service Savings25-50% 24

76. Thank you If you have any questions about Exadata , Please feel free to reach me at 1.650.633.6646 X 87700 or vineet.k.verma@oracle.com