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Why Should I Use Social
      Media?
Facebook, Twitter, or Linkedin?


               Presented by:




          Vickie Christensen
          Facebook: http://www.facebook.com/wellmanworks
           Twitter: @vickiejeanc
          LinkedIn: http://www.LinkedIn.com/in/vickiejeanc
Building Customer Relationships
         With Facebook
                          Website
                       Suggests Like
                         Facebook




  Special Offer Link   Please Like
                           My           Offer Incentive
    Goes Back to
                                         for Clicking
  Specific Website      Facebook        Facebook Like
        Page              Page



                       Special Offers
                          Only via
                         Facebook
Why Facebook?     http://www.facebook.com

• 750 million users




• 50% of users are online every day
• Generates a staggering 770 billion page views
• More than half of U.S. user base age 26 to 64

Wellman Works, Ltd.                   http://www.wellmanworks.com
What Can You Do With Facebook?
Build Network and Create Community

•Create a Profile
   •Profile primarily focuses on more personal matters such
   as family and hobbies
•Talk with friends and share personal information
•Photo Sharing
•Video Sharing
•Events

Wellman Works, Ltd.                      http://www.wellmanworks.com
What Do Facebook Users Do?
                       Statistics
•130 friends

•Sends 8 friend requests per month

•Spends an average 15 hours and 33 minutes per month

•Visits 40 times per month

•Spends 23 minutes on each visit

•Connected to 80 community pages, groups and events

•Creates 90 pieces of content each month

Wellman Works, Ltd.                         http://www.wellmanworks.com
How Does Facebook Help With the
              Security Industry?
Gives Your Business the Opportunity to:
•Listen to Your Customers

•Provide Platform for Customers to Post Experiences

•Post FAQ’s For Quick Answers

•Capitalize on Great Experiences, Diffuse & Repair Others Quickly

•Gain Exposure & Lead Customers Back to Web Site for New Offers

•Share Events & New Products
Wellman Works, Ltd.                             http://www.wellmanworks.com
Building Customer Relationships
          With Twitter
                         Ask Customers
                         to Follow You




    Stay in Front of
                                                Send out Tips
      Customers
                                                to Customers
    Create Loyalty       Follow Leaders
                          in Your Field




                                          Respond to
             Share Success
                                          Customers
                Stories
                                          Questions
Why Twitter?                 http://www.twitter.com


Build Network and Promote Brand and Events




•Respond with 140 characters using links to articles, pictures, videos
•Follow others -
    •Listen to Your Competition and Gain Information

•Gain followers to build your network

•Promote your brand through blogs and events

Wellman Works, Ltd.                              http://www.wellmanworks.com
Twitter Statistics
•Over 350 million tweets per day

•Over 200 million registered accounts

•Over 100 million active users per month

•460,000 new accounts per day

•Search queries per day – 1.6 billion


Wellman Works, Ltd.                        http://www.wellmanworks.com
How Can Twitter Help You in the
          Security Industry?
Customers Can:              You Can:

Voice Concerns & Passions   Listen to Your Competition

Get Quick Help              Give Quick Help

Get Quick Answers           Give Quick Answers

Follow Your Special Offer   Lead Potential Customers
Wellman Works, Ltd.                    http://www.wellmanworks.com
Why LinkedIn?                      http://www.linkedin.com


•LinkedIn Targets Professionals - Increase Expert Positioning



    •Create Profile

         •Describe professional background

         •Connect & communication with other professionals

     Join Professional Groups                     Post/Answer Questions

     Create Professional Groups                   Recommend




Wellman Works, Ltd.                                    http://www.wellmanworks.com
LinkedIn Statistics
•135 million members in over 200 countries and territories
•Fifty-nine percent of LinkedIn members are non-US
•2 billion people searches on LinkedIn in 2010; 2011 est. 4 billion
searches

LinkedIn is currently available in eleven languages including English:
         •   French                       •   Spanish
         •   German                       •   Swedish
         •   Italian                      •   Russian
         •   Japanese                     •   Turkish
         •   Portuguese                   •   Romanian



Wellman Works, Ltd.                               http://www.wellmanworks.com
How Can LinkedIn Help You in the
                Security Industry?
•Answering Questions and Joining Groups in LinkedIn Creates:

    •New Customers

    •Increased Visibility

    •References

    •Expert Status

    •Known in Your Field

    •Greater Knowledge of Industry

Wellman Works, Ltd.                            http://www.wellmanworks.com
SIAC IS NOW ON TWITTER, LINKEDIN
                   & WORDPRESS
• The Security Industry Alarm Coalition (SIAC) is stepping up its efforts
  to reach law enforcement, citizens and companies in the security
  industry by adopting several new social media tools.
• Short messages will be frequently delivered via Twitter. LinkedIn will
  connect users with SIAC services. At WordPress, SIAC will blog on
  successful alarm reduction techniques and invite discussion and
  comments from viewers.
• “Central to our mission is getting the word out about what we do,”
  said SIAC Executive Director Stan Martin. “…that there are still many
  groups who are unaware of the services we provide. The social
  media tools we now employ offer a great way to connect with many
  of our key constituents.
• To succeed in reducing the number of unnecessary alarm
  signals, people need to know who we are and the solutions we
  provide.”

Wellman Works, Ltd.                              http://www.wellmanworks.com
Facebook – Good Examples




Wellman Works, Ltd.            http://www.wellmanworks.com
Facebook – Good Examples




Wellman Works, Ltd.            http://www.wellmanworks.com
Facebook – Good Examples




Wellman Works, Ltd.            http://www.wellmanworks.com
Facebook – Good Examples




Wellman Works, Ltd.            http://www.wellmanworks.com
Facebook – Needs Improvement




                             Stopped connecting with
                             customers




Wellman Works, Ltd.         http://www.wellmanworks.com
TWITTER – Good Example




Wellman Works, Ltd.             http://www.wellmanworks.com
TWITTER – Good Example




Wellman Works, Ltd.             http://www.wellmanworks.com
TWITTER – Good Example




Wellman Works, Ltd.             http://www.wellmanworks.com
TWITTER – Good Example




Wellman Works, Ltd.             http://www.wellmanworks.com
TWITTER – Good Example




Wellman Works, Ltd.             http://www.wellmanworks.com
TWITTER – Good Example




Wellman Works, Ltd.             http://www.wellmanworks.com
TWITTER – Needs Improvement



                      They stopped connecting with their customers




Wellman Works, Ltd.                               http://www.wellmanworks.com
LinkedIn Answers
                          This Could Be You!




Wellman Works, Ltd.                            http://www.wellmanworks.com
LinkedIn Answers




                                         This could be your
                                         business name!



Wellman Works, Ltd.                http://www.wellmanworks.com
LinkedIn Groups




Wellman Works, Ltd.               http://www.wellmanworks.com
Mitigate Bad Press Through
                         Social Media
                           Company isn’t listening and didn’t respond. A missed
                           opportunity for Great Customer Service.




                                             Add Owner Comment is Blank!




Wellman Works, Ltd.                            http://www.wellmanworks.com
Your Security Business Can Benefit
               From These Platforms
Use LinkedIn to establish & grow network
Use Facebook to learn about your
    customer, broaden your reach and focus –
    present special offers, updates, & reasons
    to stay
 Add Twitter to stay in front of your
   customer, lead customers back to special
       offers, solve issues, share great experiences
Wellman Works, Ltd.                  http://www.wellmanworks.com

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Which Social Media Platform Should I Use With Examples from Home Security Business

  • 1. Why Should I Use Social Media? Facebook, Twitter, or Linkedin? Presented by: Vickie Christensen Facebook: http://www.facebook.com/wellmanworks Twitter: @vickiejeanc LinkedIn: http://www.LinkedIn.com/in/vickiejeanc
  • 2. Building Customer Relationships With Facebook Website Suggests Like Facebook Special Offer Link Please Like My Offer Incentive Goes Back to for Clicking Specific Website Facebook Facebook Like Page Page Special Offers Only via Facebook
  • 3. Why Facebook? http://www.facebook.com • 750 million users • 50% of users are online every day • Generates a staggering 770 billion page views • More than half of U.S. user base age 26 to 64 Wellman Works, Ltd. http://www.wellmanworks.com
  • 4. What Can You Do With Facebook? Build Network and Create Community •Create a Profile •Profile primarily focuses on more personal matters such as family and hobbies •Talk with friends and share personal information •Photo Sharing •Video Sharing •Events Wellman Works, Ltd. http://www.wellmanworks.com
  • 5. What Do Facebook Users Do? Statistics •130 friends •Sends 8 friend requests per month •Spends an average 15 hours and 33 minutes per month •Visits 40 times per month •Spends 23 minutes on each visit •Connected to 80 community pages, groups and events •Creates 90 pieces of content each month Wellman Works, Ltd. http://www.wellmanworks.com
  • 6. How Does Facebook Help With the Security Industry? Gives Your Business the Opportunity to: •Listen to Your Customers •Provide Platform for Customers to Post Experiences •Post FAQ’s For Quick Answers •Capitalize on Great Experiences, Diffuse & Repair Others Quickly •Gain Exposure & Lead Customers Back to Web Site for New Offers •Share Events & New Products Wellman Works, Ltd. http://www.wellmanworks.com
  • 7. Building Customer Relationships With Twitter Ask Customers to Follow You Stay in Front of Send out Tips Customers to Customers Create Loyalty Follow Leaders in Your Field Respond to Share Success Customers Stories Questions
  • 8. Why Twitter? http://www.twitter.com Build Network and Promote Brand and Events •Respond with 140 characters using links to articles, pictures, videos •Follow others - •Listen to Your Competition and Gain Information •Gain followers to build your network •Promote your brand through blogs and events Wellman Works, Ltd. http://www.wellmanworks.com
  • 9. Twitter Statistics •Over 350 million tweets per day •Over 200 million registered accounts •Over 100 million active users per month •460,000 new accounts per day •Search queries per day – 1.6 billion Wellman Works, Ltd. http://www.wellmanworks.com
  • 10. How Can Twitter Help You in the Security Industry? Customers Can: You Can: Voice Concerns & Passions Listen to Your Competition Get Quick Help Give Quick Help Get Quick Answers Give Quick Answers Follow Your Special Offer Lead Potential Customers Wellman Works, Ltd. http://www.wellmanworks.com
  • 11. Why LinkedIn? http://www.linkedin.com •LinkedIn Targets Professionals - Increase Expert Positioning •Create Profile •Describe professional background •Connect & communication with other professionals Join Professional Groups Post/Answer Questions Create Professional Groups Recommend Wellman Works, Ltd. http://www.wellmanworks.com
  • 12. LinkedIn Statistics •135 million members in over 200 countries and territories •Fifty-nine percent of LinkedIn members are non-US •2 billion people searches on LinkedIn in 2010; 2011 est. 4 billion searches LinkedIn is currently available in eleven languages including English: • French • Spanish • German • Swedish • Italian • Russian • Japanese • Turkish • Portuguese • Romanian Wellman Works, Ltd. http://www.wellmanworks.com
  • 13. How Can LinkedIn Help You in the Security Industry? •Answering Questions and Joining Groups in LinkedIn Creates: •New Customers •Increased Visibility •References •Expert Status •Known in Your Field •Greater Knowledge of Industry Wellman Works, Ltd. http://www.wellmanworks.com
  • 14. SIAC IS NOW ON TWITTER, LINKEDIN & WORDPRESS • The Security Industry Alarm Coalition (SIAC) is stepping up its efforts to reach law enforcement, citizens and companies in the security industry by adopting several new social media tools. • Short messages will be frequently delivered via Twitter. LinkedIn will connect users with SIAC services. At WordPress, SIAC will blog on successful alarm reduction techniques and invite discussion and comments from viewers. • “Central to our mission is getting the word out about what we do,” said SIAC Executive Director Stan Martin. “…that there are still many groups who are unaware of the services we provide. The social media tools we now employ offer a great way to connect with many of our key constituents. • To succeed in reducing the number of unnecessary alarm signals, people need to know who we are and the solutions we provide.” Wellman Works, Ltd. http://www.wellmanworks.com
  • 15. Facebook – Good Examples Wellman Works, Ltd. http://www.wellmanworks.com
  • 16. Facebook – Good Examples Wellman Works, Ltd. http://www.wellmanworks.com
  • 17. Facebook – Good Examples Wellman Works, Ltd. http://www.wellmanworks.com
  • 18. Facebook – Good Examples Wellman Works, Ltd. http://www.wellmanworks.com
  • 19. Facebook – Needs Improvement Stopped connecting with customers Wellman Works, Ltd. http://www.wellmanworks.com
  • 20. TWITTER – Good Example Wellman Works, Ltd. http://www.wellmanworks.com
  • 21. TWITTER – Good Example Wellman Works, Ltd. http://www.wellmanworks.com
  • 22. TWITTER – Good Example Wellman Works, Ltd. http://www.wellmanworks.com
  • 23. TWITTER – Good Example Wellman Works, Ltd. http://www.wellmanworks.com
  • 24. TWITTER – Good Example Wellman Works, Ltd. http://www.wellmanworks.com
  • 25. TWITTER – Good Example Wellman Works, Ltd. http://www.wellmanworks.com
  • 26. TWITTER – Needs Improvement They stopped connecting with their customers Wellman Works, Ltd. http://www.wellmanworks.com
  • 27. LinkedIn Answers This Could Be You! Wellman Works, Ltd. http://www.wellmanworks.com
  • 28. LinkedIn Answers This could be your business name! Wellman Works, Ltd. http://www.wellmanworks.com
  • 29. LinkedIn Groups Wellman Works, Ltd. http://www.wellmanworks.com
  • 30. Mitigate Bad Press Through Social Media Company isn’t listening and didn’t respond. A missed opportunity for Great Customer Service. Add Owner Comment is Blank! Wellman Works, Ltd. http://www.wellmanworks.com
  • 31. Your Security Business Can Benefit From These Platforms Use LinkedIn to establish & grow network Use Facebook to learn about your customer, broaden your reach and focus – present special offers, updates, & reasons to stay Add Twitter to stay in front of your customer, lead customers back to special offers, solve issues, share great experiences Wellman Works, Ltd. http://www.wellmanworks.com

Notas do Editor

  1. As the chart above illustrates, the total US Facebook population is made up of millions of people across a range of ages groups. While young adults (18-25) lead the way with a combined ~50 million users (almost double the size from a year ago), the 26-34 group is now well behind with ~29 million users. According to the data from Facebook there a combined ~28 million people over the age of 45 active on Facebook. These are impressive user numbers from an older demographic that continue to grow. It’s important to note that the 55-64 age group is almost the size of the 13-17 group, further evidence that Facebook isn’t limited to "young" people.
  2. While you can upload your current contacts (a good place to start) and search for people you know on twitter, I would suggest that you take a look at 2 sites that will help you locate people with focused interest.Twellow - http://www.twellow.com/ is like a twitter phone directory that sorts people by industry. This can be a great way to find people in your industry.The profiles also tell you a little about each person, including how many followers goal is networking, be realistic and find people who may also just be getting started. If your goal is to keep tabs of what industry leaders are saying, then focus on industry leaders. The twello site has a link to each profile on twitter so you can click on the link and go to a twitter page to follow the person you have chosen and then jump back to twello to keep looking. If you want to get listed on twello use this link http://www.twellow.com/user_add.phpAnother directory can be found here - http://twitterpacks.pbwiki.com/ The nice thing about this directory is that you can also add your twitter links if you aren’t afraid to edit a wiki.