A presentation at Wordcamp Miami http://2012.miami.wordcamp.org/speakers/#blanca-stella-mejia

1. Digital Marketing
Web Development
&
Security
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2. Essential WordPress
Plugins
Security Post Editor Speed Social SharingSEO
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3. Plugin Installation
Two of the best features of WordPress are the number
of plugins available to extend it and the ease with which
plugins can be installed from the WordPress dashboard.
To install plugins:
Go to Plugins > Add New
Enter a plugin name or a keyword for the desired feature
Look through the plugins in the returned list
Click “Install” for the plugin you want then “Activate” it
All plugins discussed in this presentation can be installed this way.
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5. Security
All Websites are vulnerable to hacking.
The popularity of WordPress with bloggers,
marketers and web developers makes it a prime
target for hackers.
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6. Simplest Defense
The easiest defence against malicious bots and
hackers is to install a few plugins:
Better WordPress Security
WordPress File Monitor Plus
WordPress Firewall 2
BulletProof Security
WP Database Backup
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7. Security Plugins
Help protect WordPress against known vulnerabilities.
There is no one-size-fits-all option of the WordPress
security plugins.
The 5 plugins shown here will secure any site
against most hackers, malicious bots and malicious
scripts but not one of them is sufficient by itself and
most provide overlapping security measures.
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8. One: Better WordPress Security
Protects WordPress in 21 different ways.
Protects against brute force attacks
Protects against automated attacks on scripts within
plugins and themes in the wp-content directory
Hides the Admin, Login and Register scripts
Protects against SQL and RFI attacks
Better WP Security:
http://wordpress.org/extend/plugins/better-wp-security/
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10. Two: WordPress File Monitor Plus
Monitors for new, edited and deleted files
Detects changes by time-stamp, file hash and file size
Emails site admin when files are changed
Makes it hard for hackers to install & change files
without site admin knowing about it
Makes it easier to clean compromised sites
WordPress File Monitor Plus:
http://wordpress.org/extend/plugins/wordpress-file-monitor-plus/
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11. Three: WP DB Backup
Saves database snapshots in case of hacking
Hackers can use SQL injection attacks to destroy
unprotected databases
WP Database Backup emails a copy of your core
WP database files to you at regularly scheduled intervals
Should your database ever be compromised,
you can use this plugin to restore a healthy version of it
WP Database Backup:
http://wordpress.org/extend/plugins/wp-db-backup/
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12. WP DB Backup
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13. Four: WordPress Firewall 2
Blocks malicious application parameters &
executable file uploads
Blocks directory traversals
Blocks suspicious SQL queries
Blocks WordPress specific terms in application
parameters
Blocks executable scripts from being uploaded
Has a downside: must be disabled when some
plugins are being configured
WordPress Firewall 2:
http://wordpress.org/extend/plugins/wordpress-firewall-2/
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15. Five: Bulletproof Security
An almost complete security plugin
Protects against XSS, RFI, CRLF, CSRF, Base64,
Code Injection and SQL Injection hacking attempts
The pro version locks down wp-config.php,
bb-config.php, php.ini, php5.ini, install.php and
readme.html
BulletProof Security:
http://wordpress.org/extend/plugins/bulletproof-security/
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16. Post Editor
WordPress uses the excellent TinyMCE visual editor
to make blogging and content creation easy for
non technical people but the WordPress TinyMCE
editor is a poor reflection of the full flavored product.
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17. TinyMCE Advanced
Is an easy to configure TinyMCE plugin manager
Drag'n'drop management of TinyMCE plugins
Table management
Font style and size management
Control over what is and is not taking space
in your post editor screen
Advanced bullets and numbering options
TinyMCE Advanced:
http://wordpress.org/extend/plugins/tinymce-advanced/
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18. TinyMCE Editor Settings
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19. Default TinyMCE Editor
TinyMCE Advanced Editor
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20. Even More TinyMCE Editor Plugins
There are more plugins for TinyMCE than you might
ever envision.
There are plugins for adding buttons for code highlighting,
plugins for adding Skype buttons, plugins for adding
pre tag and span tag buttons to the visual editor.
Need more emoticons? There are plugins for that too.
TinyMCE Advanced not doing it for you?
Try Ultimate TinyMCE instead.
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21. Contact Form 7
http://wordpress.org/extend/plugins/contact-form-7/
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22. Insert Short Code In HTML On Your Contact Page
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23. Speed
Search engines value quick loading pages as much
as surfers insist on quick loading pages.
You need to keep your site fast loading or you will
lose visitors and search engine placement.
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24. What slows a site down?
Scripts like plugins and and media players
Too many images and videos
Themes burdened with lots of scripts
Off-site scripts that struggle to load
Poor server management
Heavy site traffic
Lots of other factors too
Not all factors that affect site speed can be controlled
but some plugins help lower page-load times.
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25. Quick Cache
A working, plug and play caching plugin
Decreases page load time by caching the static
content of a page in a static HTML file
Reduces database requests so lowers server load
Can make a page load in a fraction of a second
instead of within a couple of seconds
Quick Cache:
http://wordpress.org/extend/plugins/quick-cache/
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27. WP JQuery CDN
Gives control over the JQuery version loaded by WordPress
jQuery is a Javascript library used to add gloss to
websites with CSS manipulation, effects & animations,
easy DOM selection and Ajax. WP jQuery CDN can
make your site faster:
By preventing WordPress loading jQuery when it is
already loaded by the theme
By loading a smaller jQuery Script in place of the
default WordPress jQuery script
WP jQuery CDN:
http://wordpress.org/extend/plugins/wp-jquery-cdn/
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29. Social Sharing
Help visitors repay your hard work by making it easy
for them to share your content with friends.
Doing this also increases page authority with search
engines that monitor social bookmarking and keeps
pages visible as visitors make your content viral.
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30. Sociable
Adds social bookmarking and sharing buttons
Can insert buttons above content
Can insert buttons below content
Can insert floating skyscraper of sharing buttons
Stylish
Easy to configure
Sociable:
http://wordpress.org/extend/plugins/sociable/
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32. SEO
Most of your traffic will come from search engines
A default WordPress installation does not produce
search engine optimized content
SEO Plugins are essential for any WordPress site
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33. What Is SEO?
Search Engine Optimization
Writing content that search engines recognize as
fulfilling search requests
Targeting keywords and phrases that real people
will search for when looking for content like yours
Using title tags, description tags and URLs that show
in search results to tell searcher's your content meets
their needs
Pinging search engines to advertise new content
A few plugins will help improve your site's SEO
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34. SEO Ultimate
Provides easy control over content metatags
Change the title tag of any post, page or category
Change the description metatag
Control areas that search engines index with robots.txt
Set noindex and nofollow attributes for any page, post
or category
SEO Ultimate:
http://wordpress.org/extend/plugins/seo-ultimate/
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35. SEO Ultimate Configuration Panel
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36. BWP Google XML Sitemaps
Sitemaps help search engines index pages
Search engines follow links to find pages
An unlinked “orphaned” page is invisible to
search engines
BWP Google XML Sitemaps creates an index
of all site content to create a map of your site which
it lists in robots.txt
Register your sitemap as sitemap.xml with
Webmaster Tools in Google and Bing
BWP Google XML Sitemaps:
http://wordpress.org/extend/plugins/bwp-google-xml-sitemaps/
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37. Sitemap Index
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38. Page Index
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39. cbNet Ping Optimizer
Prevents over-pinging
WordPress pings search engines & aggregators
to tell them when you publish & update content
Search engines and content aggregators like to be
pinged but not too frequently
Pinging too frequently causes search engines
and aggregators to block a site's pings
cbNet Ping Optimizer limits WordPress to pinging
on content creation not content updates.
cbNet Ping Optimizer:
http://wordpress.org/extend/plugins/cbnet-ping-optimizer/
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41. FD Feedburner
Redirects the WordPress RSS feed
Redirects post and comment (optional) feeds to
Feedburner
Feedburner is Google's RSS feed syndication service
Feedburner pings RSS aggregators which assists the
spread of your content around the Net
FD Feedburner:
http://wordpress.org/extend/plugins/feedburner-plugin/
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43. Bonus Plugins
The next few plugins increase user engagement,
make content easier to navigate and make it easy to
monitor visitors and the journey each takes around
your site.
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44. Disqus and Livefyre
Entice visitors to comment and share on Facebook & Twitter
Both Disqus and Livefyre use external authentication
for logging in. This means site registration can be
disabled to improve site security
Livefyre commenting works with realtime comment
thread updating so no page reloads required
Disqus allows <code> and <pre> tags.
Disqus:
http://wordpress.org/extend/plugins/disqus-comment-system/
LiveFyre
http://wordpress.org/extend/plugins/livefyre-comments/
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45. Disqus Comment Form
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46. Livefyre comment Form
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47. Table of Contents Plus
Adds an content index to every page
Makes page content easier to navigate
Uses heading tags like h2 and h3 to create
a content table for a page
Encourages proper use of heading tags
to structure content for surfers and SEO
Table of Contents Plus:
http://wordpress.org/extend/plugins/table-of-contents-plus/
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48. Table of Contents Plus
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49. Jetpack and StatPress Visitors
Jetpack for WordPress Stats and StatPress Visitors
for complete visitor tracking
WordPress.com Stats is the Jetpack plugin that
provides basic visitor statistics such as number
of visitors, keywords and phrases used to find a
page and post/page views
StatPress Visitors tracks visitor IPs, time on site,
internal and external click-throughs and country
of origin
Jetpack:
http://wordpress.org/extend/plugins/jetpack/
StatPress Visitors:
http://wordpress.org/extend/plugins/statpress-visitors/
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50. wordpress.com stats - Jetpack
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51. Google Analyticator
Another statistics plugin
Adds Google Analytics tracking code
Easy site authentication with Google Analytics
Admin and other user levels can be left untracked
Downloadable file extensions can be tracked
Google Analyticator:
http://wordpress.org/extend/plugins/google-analyticator/
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53. Those Plugins Again
Better WordPress Security SEO Ultimate
WordPress File Monitor Plus BWP Google XML Sitemaps
WP DB Backup cbNet Ping Optimizer
WordPress Firewall 2 FD Feedburner
Bulletproof Security Disqus and Livefyre
TinyMCE Advanced Table of Contents Plus
WP JQuery CDN Jetpack and StatPress Visitors
Sociable Google Analyticator
Contact Form 7
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54. Facebook Page
Like Widget
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55. http://developers.facebook.com/docs/reference/plugins/like-box/
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56. Get Code
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57. Click “ Add Text” In Widgets Section
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58. Insert Code In Text Widget On Your Blog
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59. Twitter Widget
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60. Log in to Twitter.com & Click on “Resources”
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61. Select “Widgets”
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63. Inserting Images On A Widget
<A HREF="http://www.domain.com"><IMG
SRC="http://i1131.photobucket.com/albums/m560.jpg"
width="255px"></A><BR>
<!--
<IMG SRC="http://i1131.photobucket.com/albums/m560/.jpg
width="255px">
-->
A HREF: Where to link the image
SRC: Where the image is hosted
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64. Contact
Blanca Stella Mejia
blanca@vizred.com
Lee Hodson
leehodson@vizred.com
305.710.1311
Presentation at:
http://bit.ly/pluginsandwidgets
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