Apresentação do Jordan Roge da Saks, durante o #shoporg13, que aconteceu em Chicago, no período de 30/09 a 03/10/2013

1. S A K S
M O B I L E
BUILDING AN OMNI RELATIONSHIP

2. Roger Scholl Bio
• Vice President of Web Operations at Saks
Fifth Avenue
O G E R
R
• Oversees the Digital Product Management,
S C H O L L
Merchandise Operations, and Quality
Assurance functions.
VICE PRESIDENT OF WEB OPERATIONS

3. Jordan Lustig Bio
Roger Scholl Bio
• Director of Product Management at Saks
• Fifth Avenue
Vice President of Web Operations at Saks
Fifth Avenue
R D A N
• Manages the digital Product Management
J O
• office and customer experience on
Oversees the Digital Product Management,
L U S T I G
Merchandise Operations, and Quality
saks.com, the new saksoff5th.com and
Assurance functions.
Saks’ mobile channels.
DIRECTOR OF PRODUCT MANAGEMENT

4.
S A K S
F I F T H
A V E N U E
41 STORES
LAUNCHED SAKS.COM IN 2000

5. Intro to Saks
V I D E O
• Facts about saks and saks.com
• Video about Saks

6. S A K S
O M N I
S T R A T E G Y

7. S A K S
O N M I
M N
S T R A T E G Y
PEOPLE
IN-STORE
EXPERIENCE
SEAMLESS
OMNI-CHANNEL
CUSTOMER
EXPERIENCE
MERCHANDISE
& INVENTORY
MANAGMENT
MARKETING
& CREATIVE

8. S A K S
O M N I
S T R A T E G Y

9. C H A N N E L S
WHERE WE ARE TODAY
2 0 1 0
LAUNCHED MOBILE
M.SAKS.COM

10. C H A N N E L S
WHERE WE ARE TODAY
2 0 1 1
LAUNCHED IOS APPS
IPHONE & IPAD

11. C H A N N E L S
WHERE WE ARE TODAY
2 0 1 2
FIND IN STORE
SHIP FROM STORE
STORE WIFI

12. M . S A K S
G R O W T H
DEMAND
600%
ORDERS
800%
CONVERSION
400%
VISITS
80%

13. I O S
A P P S
G R O W T H
TOTAL DOWNLOADS
800,000+

14. I P A D
S I T E
G R O W T H
15% OF REVENUE
99% OF ALL TABLET VISITS ARE IPADS

15. M O B I L E
M.SAKS.COM

16. M.SAKS.COM • CHECKOUT

17. M.SAKS.COM • REFINEMENTS

18. M.SAKS.COM • FLASH SALES

19. M O B I L E
IOS APPS

20. IOS APP

21. IOS APP • BARCODE SCANNER

22. IOS APPS • LOOKBOOKS

23. IOS APPS • EDITORIAL VIDEOS

24. IOS APPS • RUNWAY VIDEOS

25. IOS APPS • REVIEWS

26. IOS APPS • FIND IN STORE

27. IOS APPS • INTERNATIONAL

28. IOS APPS • GIFTLIST

29. I P A D
S I T E

30. IPAD SITE • DEV ADAPTATION

31. IPAD SITE • EDITORIAL / HOTSPOTS

32. IPAD SITE • WAITLIST

33. IPAD SITE • FIND IN STORE

34.
S T O R E
A S S O C I A T E S
I O S
A P P S

35. S T O R E
W I F I

36. B A C K E N D
C H A N N E L S
WHERE WE ARE TODAY
STORE
FULFILLMENT
MY
SALES
FIND
IT
t
MOBILE
CLIENTELING
CCA
MOBILE
POS

37. B A C K E N D
C H A N N E L S
WHERE WE ARE TODAY
STORE
FULFILLMENT
MY
SALES
FIND
IT
t
MOBILE
CLIENTELING
CCA
MOBILE
POS

38. B A C K E N D
C H A N N E L S
WHERE WE ARE TODAY
STORE
FULFILLMENT
MY
SALES
FIND
IT
MOBILE
CLIENTELING
CCA
MOBILE
POS

39. B A C K E N D
C H A N N E L S
WHERE WE ARE TODAY
STORE
FULFILLMENT
MY
SALES
FIND
IT
MOBILE
CLIENTELING
CCA
MOBILE
POS

40. B A C K E N D
C H A N N E L S
WHERE WE ARE TODAY
STORE
FULFILLMENT
MY
SALES
FIND
IT
MOBILE
CLIENTELING
CCA
MOBILE
POS

41. S T O R E
F U L F I L L M E N T

42. STORE FULFILLMENT

43. STORE FULFILLMENT

44. STORE FULFILLMENT

45. STORE FULFILLMENT

46. M Y
S A L E S

47. ASSOCIATE SALES

48. MERCHANDISE SALES

49. ACCOUNTS & EMAILS

50. Mobile POS
• Roger to send bullets and screen shots
M O B I L E
P O S

51. MOBILE POS

52. MOBILE POS

53. MOBILE POS

54. M O B I L E
C L I E N T E L I N G

55. C A M E R A
ALLOWS ASSOCIATES TO PHOTOGRAPH
MERCHANDISE AND SHARE WITH CLIENTS
IPADS ON THE SELLING FLOOR

56. M A P S
ALLOWS ASSOCIATES TO GIVE
CLIENTS DIRECTIONS
IPADS ON THE SELLING FLOOR

57. P H O T O S
ALLOWS ASSOCIATES TO EMAIL
CLIENTS PHOTOGRAPHS
IPADS ON THE SELLING FLOOR

58. E - B O O K S
DOCUMENTS / PDFS IN LIBRARY
IPADS ON THE SELLING FLOOR

59. SAKS STORE WEBSITE
CCAMBASSADOR
SAKS POV
STYLE.COM
IPADS ON THE SELLING FLOOR • LINKS & APPS

60. SAKS FACEBOOK
SAKS TWITTER
GOOGLE TRANSLATOR
IPADS ON THE SELLING FLOOR • LINKS & APPS

61. MOBILE CLIENTELING

62. MOBILE CLIENTELING

63. MOBILE CLIENTELING

64. MOBILE CLIENTELING

65. MOBILE CLIENTELING

66. MOBILE CLIENTELING

67. MOBILE CLIENTELING

68. MOBILE CLIENTELING

69. Driving Engagement
• How are we engaging users in the mobile
channel
D R I V I N G
E N G A G E M E N T

70. MOBILE FRIENDLY EMAIL TEMPLATES

71. PUSH NOTIFICATIONS • SMS ALERTS

72. PASSBOOOK

73. iOS Updates
• Deliver new features
• Content Updates
O
I
• Keep things fresh
A
U P D
S
T E S
DELIVER NEW FEATURES
CONTENT UPDATES
KEEPS THINGS FRESH

74. Takeaways
• T A K E A W A Y
Jordan and Roger to supply content
EMBRACE TECHNOLOGY
CHANGE STORE CULTURE
ALLOW 24/7 ACCESS
IDENTIFY GROWTH OPPURTUNITIES
TEST AND REFINE
S

75. T H A N K
Y O U