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Managing a Publishing Enterprise - Lesson 4 (Ambedkar University)

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Vivek Mehra
Vivek Mehra

The document discusses content dissemination and marketing for a publishing house. It compares traditional versus today's marketing departments, examining whether to use internal teams or vendors for functions like design, PR, data management, and printing. It also addresses capturing the various cost centers involved in marketing.

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Los Angeles | London | New Delhi Singapore | Washington DC Managing a Publishing House Post Graduate Diploma in Publishing Ambedkar University, New Delhi Lesson 4 – Content dissemination (marketing)
Los Angeles | London | New Delhi Singapore | Washington DC Los Angeles | London | New Delhi Singapore | Washington DC Discussion
Los Angeles | London | New Delhi Singapore | Washington DC Content dissemination
Los Angeles | London | New Delhi Singapore | Washington DC Marketing Department (traditional) Los Angeles | London | New Delhi Singapore | Washington DC
Los Angeles | London | New Delhi Singapore | Washington DC Today’s Marketing Department Los Angeles | London | New Delhi Singapore | Washington DC
Los Angeles | London | New Delhi Singapore | Washington DC Today’s Marketing Department
Los Angeles | London | New Delhi Singapore | Washington DC Marketing: developing core strengths Vendor or own the following? •Design team •PR and branding team •Data management team •Data processing team •Content collation team •Web management team
Los Angeles | London | New Delhi Singapore | Washington DC Marketing: developing core strengths Vendor or own the following? •Collateral printing •Collateral mailing •Content typesetting and proofing •Bulk emailing •Data set sourcing •Venue sourcing •Media research (tenders, news reports, Google feeds)
Los Angeles | London | New Delhi Singapore | Washington DC Capturing marketing cost centers
Los Angeles | London | New Delhi Singapore | Washington DC Capturing marketing cost centers

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Managing a Publishing Enterprise - Lesson 4 (Ambedkar University)

  • 1. Los Angeles | London | New Delhi Singapore | Washington DC Managing a Publishing House Post Graduate Diploma in Publishing Ambedkar University, New Delhi Lesson 4 – Content dissemination (marketing)
  • 2. Los Angeles | London | New Delhi Singapore | Washington DC Los Angeles | London | New Delhi Singapore | Washington DC Discussion
  • 3. Los Angeles | London | New Delhi Singapore | Washington DC Content dissemination
  • 4. Los Angeles | London | New Delhi Singapore | Washington DC Marketing Department (traditional) Los Angeles | London | New Delhi Singapore | Washington DC
  • 5. Los Angeles | London | New Delhi Singapore | Washington DC Today’s Marketing Department Los Angeles | London | New Delhi Singapore | Washington DC
  • 6. Los Angeles | London | New Delhi Singapore | Washington DC Today’s Marketing Department
  • 7. Los Angeles | London | New Delhi Singapore | Washington DC Marketing: developing core strengths Vendor or own the following? •Design team •PR and branding team •Data management team •Data processing team •Content collation team •Web management team
  • 8. Los Angeles | London | New Delhi Singapore | Washington DC Marketing: developing core strengths Vendor or own the following? •Collateral printing •Collateral mailing •Content typesetting and proofing •Bulk emailing •Data set sourcing •Venue sourcing •Media research (tenders, news reports, Google feeds)
  • 9. Los Angeles | London | New Delhi Singapore | Washington DC Capturing marketing cost centers
  • 10. Los Angeles | London | New Delhi Singapore | Washington DC Capturing marketing cost centers

Notas do Editor

  1. Marketing: the force that creates awareness, manages your brand and drives sales