Publishing in a globalised world. This is the first lesson spread over 3 classes. The bullet points are place holders...

1. PUBLISHING IN A GLOBALISED WORLD
LESSON 1 — EVOLUTION, INFORMATION AT THE
SPEED OF THOUGHT
POST GRADUATE DIPLOMA IN PUBLISHING 2014
AMBEDKAR UNIVERSITY, NEW DELHI
VIVEK MEHRA

2. WHAT IS A GLOBALISED WORLD?
Availability
Information at the speed of thought
Content available across boundaries
Consumption
I will consume (content) as I want to — text, visual, audio, interactive
I will consume when I want to — portability
Choice
I can read whatever I want
I can pay what I think is appropriate

3. WHAT IS A GLOBALISED WORLD?
Legal Diversity
One man’s ‘legal’ is another’s
‘illegal’
Marketing and Selling
My right to praise & criticise
Social media — publishing friend or foe?
Commerce (Diversity of)
International Copyright — exhaustion of rights
Taxation
Cultural Diversity
Language Diversity
Regional Sensitivity

4. INFORMATION AT THE SPEED OF THOUGHT
Internet — the newest publishing house
Early Internet — content typographical
Speed of content availability limited
By computer speed
By bandwidth
By server speed
What changed?
Internet — the newest library
Content goes digital

5. INFORMATION AT THE SPEED OF THOUGHT
How is content made available?
The Basics (word processors, typesetters)
MS Word the first stop in content creation
Overview of MS Word
It’s greatest drawback
QuarkExpress, PageMaker, InDesign
Typesetting basics
Typesetting goes digital
The need for simplicity — the rise of the PDF

6. INFORMATION AT THE SPEED OF THOUGHT
Visual Content
The how and the why of visual content
Combining Text and Visual Content
The how
Displaying Combined Content
The how
Search — my right to know
The how
Portability — my right to device
The rise of content portability

7. DISCUSSION: INFORMATION AT THE SPEED OF
THOUGHT
Key Takeaways