Twitter is one of the most powerful tools for social media and communication. This presentation highlights how Twitter can be used effectively and presents case studies on how a few celebrities are using twitter.
1. Twitter
Power
Vivek Bhargava
CEO, Communicate2
SEMPO Webinar – March 31st 2010.
Hear from the Masters of Social Media
View the Expert Presentation by registering at
http://bit.ly/bb2IRQ
2. Introduction to Social Media
Social Media – Platform where Conversations are created
Social Media Sites don’t write articles or posts
They don’t Upload Movies or Images
Users do all of that on its behalf
What is Social Media
Content Created by its Audience
http://www.youtube.com/watch?v=NhPgUcjGQAw&feature=related
The video explains
how social media is
the next revolution
in advertising
3. Introduction to Social Media (Contd)
Social Media
A category of sites that is based on user participation and user-generated content
Facebook
More than 400 Million active users.
More than 3.5 million events created each month
More than 1400 people become fans of Pages every minute
Twitter
Launched in March 2006
By March 2008, 2800 messages sent a minute between more than 1 million users
Largest age demographic is 35-44 yr olds
4. Introduction to Social Media (Contd)
Different types of Social Networking Sites
Blogs
Membership Sites
Photo Sites
Microblogging
5.
6. What is Twitter
Send short updates to people
Anyone who visits your profile can see all your outgoing tweets.
Power of Twitter’s immediate feedback
2 way communication tool
Instant access to smart people 24X7
8. Reasons To Join Twitter
Follow Celebrities
Learn Ways to do Things
Tracking People
Source : 11 Reasons to Join Twitter by VivekBhargava : http://www.imediaconnection.com/content/25098.asp
9. Getting Started
Name/Username
The name represents you
Its about what you are doing or what
your company or website is doing
E-mail
Time Zone
One Line Bio
http://www.youtube.com/watch?v=4YGp4cWdndc
The video displays
the step-by-step
procedure to
create an account
in Twitter
The video shows
how you can
create an
attractive profile
on Twitter http://www.youtube.com/watch?v=ekFg2crjx-A
10. Getting Started (Contd)
Change Background Image and
color
Choosing the Right Colors –
Text : Color of words on the
sidebar to the right
Links : Should always be blue
Bio Sidebar : Should always be
a light color (E.g. Grey)
Sidebar Border : Should be a
prominent colour
11. Getting Started (Contd)
Open multiple accounts
Tweet about different subjects on multiple timelines
Send your first tweet – could be anything. “Joining Twitter” is good enough
Follow some people
12. Choosing Followers
Focus on Quality Vs Quantity
For mass following, follow 7000-8000 people
For Quality followers, make a targeted search
Use www.search.twitter.com
Narrow your search to key people (With Photo, Profile and regular Tweeting)
13. Choosing Followers (Contd)
Try keywords like “Guide”, “Guru”, “Expert”, etc
Follow them
Gain their friendship and respect
Tell them something they don’t already know
14. Choosing Followers (Contd)
6 Strategies to reach masses –
1. Look for people you already know
2. Tweet your blog
3. Pay your followers – Give away freebies
4. Respond to requests
5. Use more social media sites to promote Twitter
6. Add Twitter name in your signatures
15. Art of Tweeting
Don’t spam
Give credit to those who retweet
Follow people who follow you
The video
talks about
different types
of tweets
http://www.youtube.com/watch?v=MAkWrnzoBRw
1. Social Chit-Chat
2. Sharing of Information
3. Engage with People
The video talks
about how tweets
can be rephrased
so that readers
find them
http://www.youtube.com/watch?v=nauRgbYe4RQ
interesting
16. How to be Interesting on Twitter
Tweets with a link
Opinion Tweets – This is what I am thinking right now
Mission accomplished tweets – This is what I have just done
Vivek Bhargava Speaks
17. How to be Interesting on Twitter (Contd)
Entertainment Tweets – I’m making you laugh now
Question Tweets – can you help me do something now
Picture Tweets – Look at what I’ve been doing
18. Connect with Customers Through Twitter
Most Dedicated customers – Your Followers
Followers may want to contribute
Give followers a sneak peek before a major release
Viral Marketing
19. Discovering your Promoters, Fans
Use www.tweepbeep.com to keep
track of 3 keywords
Use www.search.twitter.com to see
whose been talking about you
Follow people who tweet about you
Bring them into your conversations
Ask them questions that require their
help
22. Problem
Need for faster and more personal ways to connect with soda drinkers, other
than toll free numbers
Using Twitter
The Team starts using Twitter in January 2009 to listen to and talk with
consumers. (The brand twitters as @Pepsi; the corporation twitters as
@PepsiCo.)
They are able to reach new audiences
Brand Managers respond to negative tweets quickly
Case study theme
23. Result
Asking questions works well
It generates a lot of Chatter
Tracks the number of followers
Rates tweet sentiments on a scale from positive to negative
24. Oprah Winfrey on Twitter
In March 2009, Twitter had more than 14
million unique visitors, compared to eight
million visitors in February 2009
Twitter gets an endorsement from Oprah
Largest influx of women of a certain age
group into the service in one day
http://www.youtube.com/watch?v=IU1NvKtySRE
The video is an
extract from
The Oprah
Winfrey Show -
Twitter episode
Oprah has more than 3 Million
Followers
25. Shahrukh Khan on Twitter
Reaching out to common man
Brand Shahrukh Khan touches every Desktop
People need to know what the star is doing
http://www.youtube.com/watch?v=Yuuut8TiL500
The video gives
statistics on the
number of followers
and the rate at
which they grew in
a couple of hours
35. Twitter Uses
Promote Blogs Online – Send feeds to Twitter
Post big ideas for your followers
Increase Sales
Tweet about special offers (Not more than once a week)
Make the offers really special
Keep the offers targeted
36. Twitter Terminology
Replies
Embedding “@twitterusername” in a tweet sends a “reply” to that person,
even if you aren’t following him
Vivek Bhargava - Replies
37. Twitter Terminology (Contd)
Direct Messages
Used for a private conversation.
Can be viewed only by the person you sent it to
Retweet
When you see an interesting tweet from someone you are following,
forward the tweet to your followers.
Vivek Bhargava - Retweets
39. Twitter Lists
Organize users into groups/lists
Users need not be followed in order to add them to a list
40. Checking Your List Stats
The first tab displays the lists that currently list you as a member
The second tab displays lists you may have created
41. The List Page
You can edit the list name as well as delete the list entirely
49. TweetBeep
Sends regular alerts whenever a keyword is used on Twitter
50. TwitterCounter
Statistics of followers, following, and daily tweets
Compare growth of multiple twitter accounts
51. TwitterAnalyzer
Statistics chart about you and your friends behavior on Twitter
See online followers
52. Tweetstats
Statistics including tweets per hour, per month and reply statistics
53. Vivek Bhargava
CEO, Communicate2
E-Mail : v@communicate2.com
Twitter : @vivekbhargava
SEMPO Webinar – March 31st 2010. Hear from the Masters of Social Media
View the Expert Presentation by registering at http://bit.ly/bb2IRQ