SlideShare a Scribd company logo
1 of 15
Ripped from the Headlines!
Big Brands Debate The Year’s Hottest Topics
Brought To You By

www.movableink.com
The Group
Jordan Cohen, VP of Marketing, Movable Ink

Renee Adams, Director of Direct Marketing, RadioShack

Amy Clark, Manager, Mobile Marketing & Sponsorships, Sprint

Grace Low, Digital Marketing Manager, Comedy Central
Issues
• Did Google Just Kill Email Marketing?
• Acxiom’s Pandora Box of Data – Revealed!

• Mobilemania III
• What. TF. is Big Data?
Behold, the Tabbed Inbox
Behold, the Tabbed Inbox!
“The Days of Desktop
Dominance are Over…”
Mobile for the Win!

38 %
Source: Movable Ink, US Consumer Device Preference Report: Q2 2013

62 %
Apple Rules

Source: Movable Ink, US Consumer Device Preference Report: Q2 2013
Bye Bye!!

More Related Content

What's hot

Face-to-face in a Sales 2.0 World
Face-to-face in a Sales 2.0 WorldFace-to-face in a Sales 2.0 World
Face-to-face in a Sales 2.0 World
ToddMcCormick
 
E marketer webinar_mobile_social_geolocation
E marketer webinar_mobile_social_geolocationE marketer webinar_mobile_social_geolocation
E marketer webinar_mobile_social_geolocation
Shashank Singh
 

What's hot (20)

10 technology marketing trends 2014
10 technology marketing trends 201410 technology marketing trends 2014
10 technology marketing trends 2014
 
How to Go from Zero to 60 in Customer Acquisition
How to Go from Zero to 60 in Customer AcquisitionHow to Go from Zero to 60 in Customer Acquisition
How to Go from Zero to 60 in Customer Acquisition
 
Digital Transformation
Digital TransformationDigital Transformation
Digital Transformation
 
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
7 Key Digital Trends for 2011, eMarketer CEO Geoff Ramsey
 
WWD Digital Forum LA
WWD Digital Forum LAWWD Digital Forum LA
WWD Digital Forum LA
 
Driving Creativity With Data
Driving Creativity With DataDriving Creativity With Data
Driving Creativity With Data
 
Sponsor Breakfast Presentation by Yext
Sponsor Breakfast Presentation by YextSponsor Breakfast Presentation by Yext
Sponsor Breakfast Presentation by Yext
 
Face-to-face in a Sales 2.0 World
Face-to-face in a Sales 2.0 WorldFace-to-face in a Sales 2.0 World
Face-to-face in a Sales 2.0 World
 
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...
SMBs Tactics to Compete in a Fragmented, Socially Engaged, Digital Media Envi...
 
NG Omnichannel: Mobilizing Your Offering
NG Omnichannel: Mobilizing Your Offering NG Omnichannel: Mobilizing Your Offering
NG Omnichannel: Mobilizing Your Offering
 
E marketer webinar_mobile_social_geolocation
E marketer webinar_mobile_social_geolocationE marketer webinar_mobile_social_geolocation
E marketer webinar_mobile_social_geolocation
 
250 Brands to Watch | Seattle Interactive 2019
250 Brands to Watch | Seattle Interactive 2019250 Brands to Watch | Seattle Interactive 2019
250 Brands to Watch | Seattle Interactive 2019
 
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...
Digital Marketing Directions 2017: The Key Marketing Trends Driving Your Busi...
 
Tim Miller- Yext
Tim Miller- YextTim Miller- Yext
Tim Miller- Yext
 
The Power of Real Time Marketing through Mobile at SIC2013
The Power of Real Time Marketing through Mobile at SIC2013The Power of Real Time Marketing through Mobile at SIC2013
The Power of Real Time Marketing through Mobile at SIC2013
 
The data of Digital Marketing
The data of Digital MarketingThe data of Digital Marketing
The data of Digital Marketing
 
Tim Hayden - Marketo's 2014 Austin Roadshow
Tim Hayden - Marketo's 2014 Austin RoadshowTim Hayden - Marketo's 2014 Austin Roadshow
Tim Hayden - Marketo's 2014 Austin Roadshow
 
Falcon.io | 2021 Trends Virtual Summit - Advertising
Falcon.io | 2021 Trends Virtual Summit - AdvertisingFalcon.io | 2021 Trends Virtual Summit - Advertising
Falcon.io | 2021 Trends Virtual Summit - Advertising
 
MediaPost Email Insider Summit - Oracle Sponsored Breakfast
 MediaPost Email Insider Summit - Oracle Sponsored Breakfast MediaPost Email Insider Summit - Oracle Sponsored Breakfast
MediaPost Email Insider Summit - Oracle Sponsored Breakfast
 
Facebook Advertising Unveiled: Insights Into How Facebook Has Become The Go ...
 Facebook Advertising Unveiled: Insights Into How Facebook Has Become The Go ... Facebook Advertising Unveiled: Insights Into How Facebook Has Become The Go ...
Facebook Advertising Unveiled: Insights Into How Facebook Has Become The Go ...
 

Viewers also liked

Mobile Merging Online
Mobile Merging OnlineMobile Merging Online
Mobile Merging Online
Vivastream
 
Creating Value With Metrics Pt.1
Creating Value With Metrics Pt.1Creating Value With Metrics Pt.1
Creating Value With Metrics Pt.1
Vivastream
 
New Consumer Research, Including the Role of Prepaid in Financial Literacy an...
New Consumer Research, Including the Role of Prepaid in Financial Literacy an...New Consumer Research, Including the Role of Prepaid in Financial Literacy an...
New Consumer Research, Including the Role of Prepaid in Financial Literacy an...
Vivastream
 
Craft Beer Tasting
Craft Beer TastingCraft Beer Tasting
Craft Beer Tasting
Vivastream
 
Engage Mobile Consumers in the Moment
Engage Mobile Consumers in the MomentEngage Mobile Consumers in the Moment
Engage Mobile Consumers in the Moment
Vivastream
 
Big Data, Big Revenue: How Big Data Means Millions for Marketing
Big Data, Big Revenue: How Big Data Means Millions for MarketingBig Data, Big Revenue: How Big Data Means Millions for Marketing
Big Data, Big Revenue: How Big Data Means Millions for Marketing
Vivastream
 
ROI of Activity: Where Context Meets Engagement
ROI of Activity: Where Context Meets EngagementROI of Activity: Where Context Meets Engagement
ROI of Activity: Where Context Meets Engagement
Vivastream
 
The Changing Dynamics of the Payroll Market Place
The Changing Dynamics of the Payroll Market PlaceThe Changing Dynamics of the Payroll Market Place
The Changing Dynamics of the Payroll Market Place
Vivastream
 
Small Business Analytics and Metrics: How and What Do you Measure Up?
Small Business Analytics and Metrics: How and What Do you Measure Up? Small Business Analytics and Metrics: How and What Do you Measure Up?
Small Business Analytics and Metrics: How and What Do you Measure Up?
Vivastream
 
Move From Campaigns to Customers
Move From Campaigns to CustomersMove From Campaigns to Customers
Move From Campaigns to Customers
Vivastream
 
Making Global Campaigns Relevant For Local B2B Clients
Making Global Campaigns Relevant For Local B2B ClientsMaking Global Campaigns Relevant For Local B2B Clients
Making Global Campaigns Relevant For Local B2B Clients
Vivastream
 
EY Global Consumer Banking Survey
EY Global Consumer Banking SurveyEY Global Consumer Banking Survey
EY Global Consumer Banking Survey
Vivastream
 

Viewers also liked (12)

Mobile Merging Online
Mobile Merging OnlineMobile Merging Online
Mobile Merging Online
 
Creating Value With Metrics Pt.1
Creating Value With Metrics Pt.1Creating Value With Metrics Pt.1
Creating Value With Metrics Pt.1
 
New Consumer Research, Including the Role of Prepaid in Financial Literacy an...
New Consumer Research, Including the Role of Prepaid in Financial Literacy an...New Consumer Research, Including the Role of Prepaid in Financial Literacy an...
New Consumer Research, Including the Role of Prepaid in Financial Literacy an...
 
Craft Beer Tasting
Craft Beer TastingCraft Beer Tasting
Craft Beer Tasting
 
Engage Mobile Consumers in the Moment
Engage Mobile Consumers in the MomentEngage Mobile Consumers in the Moment
Engage Mobile Consumers in the Moment
 
Big Data, Big Revenue: How Big Data Means Millions for Marketing
Big Data, Big Revenue: How Big Data Means Millions for MarketingBig Data, Big Revenue: How Big Data Means Millions for Marketing
Big Data, Big Revenue: How Big Data Means Millions for Marketing
 
ROI of Activity: Where Context Meets Engagement
ROI of Activity: Where Context Meets EngagementROI of Activity: Where Context Meets Engagement
ROI of Activity: Where Context Meets Engagement
 
The Changing Dynamics of the Payroll Market Place
The Changing Dynamics of the Payroll Market PlaceThe Changing Dynamics of the Payroll Market Place
The Changing Dynamics of the Payroll Market Place
 
Small Business Analytics and Metrics: How and What Do you Measure Up?
Small Business Analytics and Metrics: How and What Do you Measure Up? Small Business Analytics and Metrics: How and What Do you Measure Up?
Small Business Analytics and Metrics: How and What Do you Measure Up?
 
Move From Campaigns to Customers
Move From Campaigns to CustomersMove From Campaigns to Customers
Move From Campaigns to Customers
 
Making Global Campaigns Relevant For Local B2B Clients
Making Global Campaigns Relevant For Local B2B ClientsMaking Global Campaigns Relevant For Local B2B Clients
Making Global Campaigns Relevant For Local B2B Clients
 
EY Global Consumer Banking Survey
EY Global Consumer Banking SurveyEY Global Consumer Banking Survey
EY Global Consumer Banking Survey
 

More from Vivastream

Vivastream Poster
Vivastream PosterVivastream Poster
Vivastream Poster
Vivastream
 
Vivastream Poster
Vivastream PosterVivastream Poster
Vivastream Poster
Vivastream
 
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksBreaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Vivastream
 
EY Smart Commerce Report
EY Smart Commerce ReportEY Smart Commerce Report
EY Smart Commerce Report
Vivastream
 
EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014
Vivastream
 
Automation for RDC and Mobile
Automation for RDC and MobileAutomation for RDC and Mobile
Automation for RDC and Mobile
Vivastream
 
Healthcare Payments Automation Center
Healthcare Payments Automation CenterHealthcare Payments Automation Center
Healthcare Payments Automation Center
Vivastream
 
Next Generation Recognition Solutions
Next Generation Recognition SolutionsNext Generation Recognition Solutions
Next Generation Recognition Solutions
Vivastream
 
Automation Services
Automation ServicesAutomation Services
Automation Services
Vivastream
 
Company Overview
Company OverviewCompany Overview
Company Overview
Vivastream
 
IBM Group of ArrowAdvantage 2014
IBM Group of ArrowAdvantage 2014IBM Group of ArrowAdvantage 2014
IBM Group of ArrowAdvantage 2014
Vivastream
 

More from Vivastream (20)

Exchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_EcommerceExchange Solutions Datasheet_Ecommerce
Exchange Solutions Datasheet_Ecommerce
 
Exchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement RoadmapExchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement Roadmap
 
Test
TestTest
Test
 
Tcap
TcapTcap
Tcap
 
SQA
SQASQA
SQA
 
Jeeva jessf
Jeeva jessfJeeva jessf
Jeeva jessf
 
Vivastream Poster
Vivastream PosterVivastream Poster
Vivastream Poster
 
Vivastream Poster
Vivastream PosterVivastream Poster
Vivastream Poster
 
APEX
APEXAPEX
APEX
 
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksBreaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
 
EY Smart Commerce Report
EY Smart Commerce ReportEY Smart Commerce Report
EY Smart Commerce Report
 
EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014EY Global Consumer Banking Survey 2014
EY Global Consumer Banking Survey 2014
 
Serano
SeranoSerano
Serano
 
Accura XV
Accura XVAccura XV
Accura XV
 
Automation for RDC and Mobile
Automation for RDC and MobileAutomation for RDC and Mobile
Automation for RDC and Mobile
 
Healthcare Payments Automation Center
Healthcare Payments Automation CenterHealthcare Payments Automation Center
Healthcare Payments Automation Center
 
Next Generation Recognition Solutions
Next Generation Recognition SolutionsNext Generation Recognition Solutions
Next Generation Recognition Solutions
 
Automation Services
Automation ServicesAutomation Services
Automation Services
 
Company Overview
Company OverviewCompany Overview
Company Overview
 
IBM Group of ArrowAdvantage 2014
IBM Group of ArrowAdvantage 2014IBM Group of ArrowAdvantage 2014
IBM Group of ArrowAdvantage 2014
 

Recently uploaded

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 

Recently uploaded (20)

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 

Ripped from the Headlines! Big Brands Debate The Year’s Hottest Topics

Editor's Notes

  1. http://beta.fool.com/valuemagnet/2013/07/15/did-google-just-kill-email-marketing/40338/My take: http://www.mpdailyfix.com/did-googles-new-inbox-just-kill-email-marketing/?adref=nlt081613
  2. http://www.nytimes.com/2013/09/05/technology/acxiom-lets-consumers-see-data-it-collects.html?pagewanted=all&_r=0
  3. www.aboutthedata.com
  4. http://www.fool.com/investing/general/2013/01/19/mobile-overtakes-desktops-in-2013-microsoft-be-war.aspx
  5. www.aboutthedata.com
  6. www.aboutthedata.com
  7. http://www.forbes.com/sites/lisaarthur/2013/08/15/what-is-big-data/