Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (16)
Semelhante a 311323
Semelhante a 311323 (20)
Mais de Vivastream
Mais de Vivastream (20)
311323
- 1. Real-Time “Business Awesome” from Data-Informed Customer Engagement Scott Stratten President of Un-Marketing, Author, “The Book of Business Awesome” and “UnMarketing”
- 2. Scott Stratten • Expertise: viral, social, authentic marketing (“unmarketing”) • Experience working with industry leaders, global brands. • Top 5 social media influencers in the world (Forbes.com) • >60 million views of clients’ viral videos. • Over 130,000 Twitter followers, Twitter: #DMA2012 @unmarketing
- 3. A word about SAS • Enabling “Business Awesome” with business analytics since 1976. • Optimization ♦ Real Time Decisioning ♦ Marketing Automation Customer Experience Analytics ♦ Social Media Analytics • 90 of the top 100 companies on FORTUNE Global 500® use SAS® Proud sponsor of Scott Stratten at DMA 2012 • $2.73 Billion annual revenue (2011) • World’s largest independent software vendor. • Fortune magazine #1 place to work in 2010 and 2011. Twitter: #DMA2012 @unmarketing
- 12. Marketing Is Not A Task Twitter: #DMA2012 @unmarketing
- 14. Static Or Ecstatic Twitter: #DMA2012 @unmarketing
- 18. Data Is Dangerous (and Powerful) Twitter: #DMA2012 @unmarketing
- 19. Social Media Success Doesn’t Exist Twitter: #DMA2012 @unmarketing
- 21. 75% replies Twitter: #DMA2012 @unmarketing
- 22. Talking Is In Real-Time Twitter: #DMA2012 @unmarketing