Meet the Mythbusters, who will look closer at Gamification. According to Gartner, Gamification has climbed on a "peak of inflated expectations" in it's Hype Cycle. Like any new trend, gamification will move through the hype cycle and next stop is - "trough of disillusionment". Gartner predicts that by 2014, 80% of current gamified applications will fail. What can we do? About speaker, Vladimirs Ivanovs, http://www.linkedin.com/in/vivanov Am Consultant and Trainer, Conference Speaker and CEO, Husband and Dad :) Resolving IT issues of any size and any kind, bringing Project Management virtue and ITIL Goodness to organisations, putting Projects/Programmes/PMOs in order, making organisations more Agile and Lean, helping to implement Changes, training serious skills through games.

1. MYTHBUSTERS ATTACK GAMIFICATION
Picture: http://flic.kr/p/2Jcbeo

2. Picture: http://flic.kr/p/aRuy7n

3. By 2015, 40% of Global 1000
organisations will use
gamification as the primary
mechanism to transform
business operations
Source: Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/
Picture: http://flic.kr/p/htHvru

4. By 2014, 80% of current
gamified applications will
fail to meet business
objectives, primarily due to
poor design
Source: Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/
Picture: http://flic.kr/p/htHv8o

5. Mr.SPOCK
Picture: personal photo archive

6. Why SPOCK?
Picture: personal photo archive

7. Speaker
Picture: itsmf.se

8. Project Management
YC.lnpva.lv
Picture: http://yc.lnpva.lv

9. WOrkshops
Picture: personal photo archive

10. Consulting
Picture: personal photo archive

11. Give Knowledge
Picture: personal photo archive

12. Myth: G = Simulations
Source: Andrzej Marczewski blog, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/

13. A serious game or applied game is
a game designed for a primary
purpose other than pure
entertainment
Clark Abt, 1970
Source: Clark Abt, Serious Games, http://books.google.lv/books/about/Serious_Games.html?id=axUs9HA-hF8C&redir_esc=y

14. Source: http://blogs.epb.uni-hamburg.de/spielendlernen2011/files/2011/11/Sawyer_SeriousGamesTaxonomy.png

15. Picture: http://seriousgames.msu.edu/

16. Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=

17. Myth: G = Fun
Source: Andrzej Marczewski blog, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/

18. Source: Sebastian Deterding, http://codingconduct.cc/

19. Source: Sebastian Deterding, http://codingconduct.cc/

20. Source: Sebastian Deterding, http://codingconduct.cc/

21. Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=

22. Myth: G motivates
Picture: dilbert.com

23. Source: Sebastian Deterding, http://codingconduct.cc/

24. Source: Sebastian Deterding, http://codingconduct.cc/

25. Source: Sebastian Deterding, http://codingconduct.cc/

26. Exploitationware
Source: Ian Bogost, http://bogost.com

27. Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=

28. Gamification.com
In 2005, Rajat Paharia
founded Bunchball.
He approached
Facebook, Myspace
and dating websites
with the proposition of
integrating social
games through
platform called Nitro.
Source: http://gamification.com

29. Myth: G “Success cases”
Source: http://www.playboymisssocial.com/

30. What sells the most?
Source: https://www.facebook.com/PlayboyMissSocial

31. Let’s
Source: http://google.com/

32. Let’s
Source: http://www.socialbakers.com/facebook-pages/134043519951542-playboy-s-miss-social

33. Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=

34. Myth: G = best thing ever
Source: http://flic.kr/p/bAMvnX

35. Zichermann is selling how
"x+games = better x". Sadly,
most games aren't even good
games, just like most novels
aren't good novels.
Jill Savini
Source: http://www.ted.com/speakers/gabe_zichermann.html

36. Source: Sebastian Deterding, http://codingconduct.cc/

37. Picture: http://www.statueforum.com/showthread.php?t=70763

38. Dopamine effect
Every type
of reward that
has been studied
increases the level of dopamine in the brain,
and a variety of addictive drugs,
including stimulants
such as cocaine, amphetamine,
and methamphetamine,
act by amplifying
the effects of
dopamine.
Source: http://en.wikipedia.org/wiki/Dopamine

39. Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=

40. Myth: G is a new trend
“Now gamification is a big deal again, it’s
like they have discovered flight. But birds
had flight figured out a long time ago.”
Chuck Coonradt, The Game of Work, 1984
Source: http://www.forbes.com/sites/kenkrogue/2012/09/18/5-gamification-rules-from-the-grandfather-of-gamification/

41. Source: Sebastian Deterding, http://codingconduct.cc/

42. Source: http://www.gamesindustry.biz/articles/2012-05-21-gamification-market-to-reach-USD2-8-billion-in-2016

43. Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=

44. What can we do?
Image: http://pandawhale.com/post/27316/myth-1-data-science-is-just-about-science-myth-2-data-science-is-just-a-trendy-rebrand-of-business-intelligence

45. Study!
Source: http://coursera.org

46. Syllabus
1. What is Gamification?
2. Games
3. Game Thinking
4. Game Elements
5. Psychology and Motivation (I)
6. Psychology and Motivation (II)
7. Gamification Design Framework
8. Design Choices
9. Enterprise Gamification
10. Social Good and Behavior Change
11. Critiques and Risks
12. Beyond the Basics
Source: http://coursera.org

47. Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=

48. Prepare!
Image: http://funnydealsfb.blogspot.com/2012/06/exam-preparation.html

49. There is a game for this too
Source: http://www.gameonlab.com/

50. Source: http://www.gameonlab.com/

51. Source: http://www.gameonlab.com/

52. Source: http://www.gameonlab.com/

53. Source: http://www.gameonlab.com/

54. Source: http://www.gameonlab.com/

55. Source: http://www.gameonlab.com/

56. Source: http://www.gameonlab.com/

57. Source: http://www.gameonlab.com/

58. Source: http://www.gameonlab.com/

59. Source: http://www.gameonlab.com/

60. Download
http://www.gameonlab.com/downloads/gamification_model_canvas_poster.pdf
Source: http://www.gameonlab.com/

61. Picture: http://store.discovery.com/mythbusters-metal-sign-collection/detail.php?p=281199&v=

62. Live long and prosper!
Picture: personal photo archive

63. Thanks!
linkedin.com/in/vivanov
vladimir@ivanov.lv
+371 29160633
v.ivanovs
@vivanovs (Vladimir_ITSM)

64. Credits
1. Sebastian Deterding, http://codingconduct.cc/
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Gabe Zichermann, http://www.ted.com/speakers/gabe_zichermann.html
Jane McGonigal, http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html
Clark Abt, Serious Games, http://books.google.lv/books/about/Serious_Games.html?id=axUs9HAhF8C&redir_esc=y
Serious Games, MSU, http://seriousgames.msu.edu/
Chuck Coonradt, The Game of Work,
http://books.google.lv/books/about/The_Game_of_Work.html?id=JpnC_Nh1RAIC&redir_esc=y
The Game of Work, http://www.gameofwork.com
Taxonomy of Serious Games, http://blogs.epb.unihamburg.de/spielendlernen2011/files/2011/11/Sawyer_SeriousGamesTaxonomy.png
Forbes, http://www.forbes.com/sites/gartnergroup/2013/01/21/the-gamification-of-business/
Forbes, http://www.forbes.com/sites/kenkrogue/2012/09/18/5-gamification-rules-from-the-grandfather-ofgamification/
Gamification.com, Bunchball.com Blog
Playboy Miss Social, https://www.facebook.com/PlayboyMissSocial
http://www.socialbakers.com/facebook-pages/134043519951542-playboy-s-miss-social
Wikipedia.org
Dilbert.com, http://dilbert.com/strips/comic/2013-05-19/
Mythbusters logo signs, http://store.discovery.com/mythbusters-metal-signcollection/detail.php?p=281199&v=
Kevin Werbach, Coursera, https://www.coursera.org/course/gamification
Ian Bogost, http://www.bogost.com/blog/gamification_is_bullshit.shtml
Andrzej Marczewski, http://marczewski.me.uk/2013/02/25/gamification-and-serious-games/
Sergio Jiménez Arenas, Gamification Model Canvas, http://www.gameonlab.com/