6. FBX News Feed = Comme Le Search En 2002
FBX WILL BE 2ND
LARGEST CHANNEL FOR
DIRECT RESPONSE
ADVERTISERS
EBAY, BOOKING, KELKOO &
AMAZON BUILT BUSINESSES ON
EARLY SEM ADOPTION
10. More Efficiency on FBX vs. Google
Country
Findable
UUs
Conv.
Rate
(Clicks)
USA >5MM 5%
Germany >5M 7%
France >5M 8%
Spain >5M 6%
Italy >5M 6%
UK >5M 7%
Russia >1.5M 8%
Netherlands >1.5M 8%
Poland >1.5M 5%
Brazil >1.5M 5%
Travel Conversion Rates:
Google Display Network: 2.99%*
Facebook Exchange: ~7%
Source: MediaPost, Nov 14, 2012. http://www.mediapost.com/publications/article/187037/a-view-of-clicks-and-
conversions.html?print#axzz2NSXGQaBK
US: 26% of Total
Spend per MM/UU
Europe: 55% of Total
Spend per MM/UU
Brazil: 19% of Total
Spend per MM/UU
11. Right-hand side: Better Opportunity Than Paid Search
• Pay 3-4x more for top 2
positions
• Overlapping keyword
impressions: 40-60%
• Win auction 80% of the time
• Only 10% cookie overlap for
retailers (only 1300 advertisers
total on FBX today)
12. Winning With Dynamic Creatives
• 1/3 – 1/4 CPC of static
• 2-5x higher CTRs
• 10x bigger campaign size vs. static ad campaign
15. FBX News Feed CTR: un autre niveau
“The average CTR
here at Criteo is
0,75%”
Greg Coleman,
President
2-10xHigher CTRs on average for
dynamic retail campaigns on
News Feed
Up to…
Google Remarketing
CTR: ~0,4%
16. News Feed Retargeting vs. Right-Hand Rail
50% smaller
ad unit
• Viral retargeting
• Dynamic images
• Link back to site
• 50K limit on product feed
• Unlimited number of
products for dynamic
retargeting
17. • 10x higher CTRs vs. coté droit
• 85% baisse de CPA
News Feed vs. Coté Droit
UK
18. • 19x higher CTRs
• Only 1% lower conversion rate
• 1/7 the CPA
News Feed Has Best ROI & Performance
Large Brazilian
Retailer
19. News Feed vs. Right-Hand Rail
• 17x higher CTRs vs. Right-Hand Rail
• 3% lower conversion rate
• 1.5x higher ROI
eCom:
Amerique du
Sud
20. Brand Advocates From News Feed Ad
Romania: Is it dependable?
Angelica: Yes, I use it, and it’s
dependable.
Romania: Oh OK! Thanks! I’m
used to using Western Union but
it’s expensive! But it’s good to
know your opinions!
Social context -> +10-15%