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Design Driven Development (for Happy Farm) - Kyiv, Ukraine May 29th, 2013

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Vitaly Golomb
Vitaly Golomb

Slides from my talk @chasopys via @happyfarmua, Kyiv, Ukraine May 29th, 2013

NegóciosTecnologia
1 de 73
DESIGNDRIVEN DEVELOPMENT VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER MAY 2013
DESIGN≠ART www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
“Artislikemasturbation.Itisselfishand introvertedanddoneforyouandyoualone... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
...Designislikesex.Thereissomeoneelse involved,theirneedsarejustasimportantas yourown,andifeverythinggoesright,both partiesarehappyintheend.” ColinWright @colinismyname www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
VitalyM.Golombentrepreneur/designer mentor/advisor Founder/CEO KYIV, UKRAINEKYIV, UKRAINE DECEMBER 4-5, 2013DECEMBER 4-5, 2013 E U R O P E VENTURE SUMMIT E U R O P E VENTURE SUMMIT previously www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
“Good”Design DieterRamsINDUSTRIALDESIGNGURU www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
DieterRams TenPrinciples ofGoodDesign www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 1.ISINNOVATIVE TAKESADVANTAGEOF NEWTECHNOLOGY Gooddesign...
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 2.MAKESAPRODUCT MOREUSEFUL USEDICTATESFORM Gooddesign...
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 3.ISAESTHETIC ONLYWELL-EXECUTED OBJECTSCANBEBEAUTIFUL Gooddesign...
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 4.MAKESAPRODUCT UNDERSTANDABLE MAKESAPRODUCTTALK Gooddesign...
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 5.ISUNOBTRUSIVE NEUTRAL,OPENTOUSER SELF-EXPRESSION Gooddesign...
6.ISHONEST DOESN’TMAKEPROMISES THATCANNOTBEMET Gooddesign... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
7.ISLONG-LASTING FASHIONABLEDESIGN DATESQUICKLY Gooddesign... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 8.ISTHOROUGH LEAVESNOTHINGTOCHANCE, DOWNTOTHELASTDETAIL Gooddesign...
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 9.ISENVIRONMENTALLY- FRIENDLY USESONLYWHATISNEEDED Gooddesign...
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 10.ISASLITTLE DESIGNISPOSSIBLE SIMPLEANDPURE Gooddesign...
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
CONSISTENT www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
howimportant isperception? www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER trustuswithyour bankinglogins
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER 60-80%markupon dirt,oil,wax,andfragrance
sohowmuchis “design”worth? www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER +100-350%
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER +200-400%
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER +100-500%
+800-1000% www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER +200-5600%
“Designisnotjustwhatitlookslike. Designishowitworks.” SteveJobs www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
INTERFACE LOGIC 99%OFTHEWORLDDOESNOTUNDERSTAND THEMAGICOFPROGRAMMING YOURAPPLICATION DATA INTERFACE HOWUSERSSEEIT MAGIC www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
“Asfarasthecustomerisconcerned, theinterfaceistheproduct.” JefRaskin CreatorofAppleMacintosh www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
designdisciplines www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER GRAPHICDESIGN BRANDING ILLUSTRATION TYPOGRAPHY IMAGEMANIPULATION
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER userexperience GRAPHICDESIGN PSYCHOLOGY KNOWLEDGEOFMEDIUM SENSEINTENT
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER ui/visual SUBSETOFUX& GRAPHICDESIGN DESIGNPRINCIPALS FORGIVENOS SURFACEFUNCTIONALITY
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER front-enddeveloper DESIGNEYE EXECUTEUX/UI BRIDGETOENGINEERING
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER marketing COPYWRITING SALES VOICEOFTHECUSTOMER
Designdisciplines www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER UI/VISUAL FRONT-ENDDEV.GRAPHICDESIGN USEREXPERIENCE MARKETING
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER “Gooddesignisobvious. Greatdesignistransparent.” JoeSparano @joesparano
user-centricdesign www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER NOSUCCESSFULPRODUCTHAS EVERCOMEOUTOFAFOCUSGROUP
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER "IfIhadaskedpeoplewhattheywanted, theywouldhavesaidfasterhorses." HenryFord
designsuccess formula... www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER Vision + Feedbackfromcustomers/users + Culture(consistency&expectations) + Techniques JaredSpool/UIE @jmspool
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER JaredSpool/UIE@jmspool DesignParadigms Unintentional
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER JaredSpool/UIE@jmspool DesignParadigms Unintentional self genius activity- focused
designdriven Development www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
designgoesfirst www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
PROBLEM DEFINITION WIREFRAMES +PROTOTYPES USER INTERFACE DESIGN ARCHITECTURE APPLICATION DEVELOPMENT FRONT-END DEVELOPMENT MARKETING CUSTOMER FEEDBACK RINSE&REPEAT www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER “Designisintelligencemadevisible.” DonNewgren
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER definetheproblemandlet designersdotheirjobs
workingwith designers www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
whatdo designersneed? www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
hint: it’snotmoremoney www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
InterestingProblems
CreativeEnvironment
ASeatatTheTable
howwouldyoulikeyourdesign? picktwo www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER FAST CHEAP GREAT FREE UGLY, RUSHED,AND CARELESS NEVERONTIME DOESNOT EXIST YOUGET WHATYOU PAYFOR DOESNOT EXIST TRASH DOESNOT EXIST
www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER BUSINESS DESIGN ENGINEERING YOUR STARTUP
designiscore www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
thanksfor yourattention www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER
wanttheslides? follow@vitalyg www.golomb.net | @vitalyg VITALY M. GOLOMB ENTREPRENEUR, DESIGNER, SPEAKER

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