16. Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
Taliagw
23. Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
Taliagw
36. Less is More
One single message
Less words
LARGE font
One main visual trigger
Taliagw
37.
38. • Saw 3 pages
• After hours
• Show at 900 Pixels
71% Uplift
Increasing Mobile Leads
39. • Show Search term
• GEO Targeted
111% - 350% Uplift
Increasing Calls
40. Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
Taliagw
50. Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
Taliagw
52. Var 1 Var 2
- Testing behavioral elements
- Testing messaging
- Testing design
65% Uplift
53. Designing for the Mobile State of Mind
1. Understand the Behavior
2. Address the Emotional Triggers
3. Personalize the Experience
4. Learn and Optimize
Taliagw