This document discusses how businesses can effectively use social media. It notes that publishing and engagement on social media has become much easier over time as more people use these platforms. The document recommends that businesses remain authentic, add value to social networks, and use metrics to measure success. It emphasizes measuring things like pageviews, video views, and engagement before and during social media projects to understand what is working.

1. Social Media 101:
Making it work for your business - Chad Udell (visualrinse.com,
ionagroup.com)

2. Progression of ease of Publishing Things have gotten simpler!

3. Progression of ease of Publishing Things have gotten simpler!

4. Progression of ease of Publishing Things have gotten simpler!

5. Progression of Engagement More people can use it!

6. Progression of Engagement More people can use it!

7. Progression of Engagement More people can use it!

8. Some examples

9. Some examples http://www.openinnovators.net/list-open-innovation-
crowdsourcing-examples/

10. Some examples http://www.openinnovators.net/list-open-innovation-
crowdsourcing-examples/

11. Some examples http://www.openinnovators.net/list-open-innovation-
crowdsourcing-examples/

12. Let this sink in.

13. Let this sink in.
• Facebook, MySpace, Twitter, (+ other social networking sites) actually
more popular than porn! Believe it or not.

14. Let this sink in.
• Facebook, MySpace, Twitter, (+ other social networking sites) actually
more popular than porn! Believe it or not.
• http://www.time.com/time/business/article/0,8599,1678586,00.html

15. Let this sink in.
• Facebook, MySpace, Twitter, (+ other social networking sites) actually
more popular than porn! Believe it or not.
• http://www.time.com/time/business/article/0,8599,1678586,00.html
• Over 27 million users on Twitter. (including Oprah)

16. Let this sink in.
• Facebook, MySpace, Twitter, (+ other social networking sites) actually
more popular than porn! Believe it or not.
• http://www.time.com/time/business/article/0,8599,1678586,00.html
• Over 27 million users on Twitter. (including Oprah)
• http://www.quantcast.com/twitter.com#demographics

17. Let this sink in.
• Facebook, MySpace, Twitter, (+ other social networking sites) actually
more popular than porn! Believe it or not.
• http://www.time.com/time/business/article/0,8599,1678586,00.html
• Over 27 million users on Twitter. (including Oprah)
• http://www.quantcast.com/twitter.com#demographics
• Social Media and Web 2.0 has hit mainstream

18. Let this sink in.
• Facebook, MySpace, Twitter, (+ other social networking sites) actually
more popular than porn! Believe it or not.
• http://www.time.com/time/business/article/0,8599,1678586,00.html
• Over 27 million users on Twitter. (including Oprah)
• http://www.quantcast.com/twitter.com#demographics
• Social Media and Web 2.0 has hit mainstream

19. Social Media Basics

20. Social Media Basics
• Communities with active and interested people in your products and services are a
great way to expand your reach and brand

21. Social Media Basics
• Communities with active and interested people in your products and services are a
great way to expand your reach and brand
• MySpace, Facebook, Digg, Del.icio.us, Reddit, etc. can make your content a winner

22. Social Media Basics
• Communities with active and interested people in your products and services are a
great way to expand your reach and brand
• MySpace, Facebook, Digg, Del.icio.us, Reddit, etc. can make your content a winner
• Rip, Mix, Burn – Enabling content sharing from your site or media can expand your
reach

23. Social Media Basics
• Communities with active and interested people in your products and services are a
great way to expand your reach and brand
• MySpace, Facebook, Digg, Del.icio.us, Reddit, etc. can make your content a winner
• Rip, Mix, Burn – Enabling content sharing from your site or media can expand your
reach
• Consumers are becoming content producers – Yelp, Blogging, Flickr, etc. Use these
to allow your customers to become your biggest advocates!

24. Social Media Basics
• Communities with active and interested people in your products and services are a
great way to expand your reach and brand
• MySpace, Facebook, Digg, Del.icio.us, Reddit, etc. can make your content a winner
• Rip, Mix, Burn – Enabling content sharing from your site or media can expand your
reach
• Consumers are becoming content producers – Yelp, Blogging, Flickr, etc. Use these
to allow your customers to become your biggest advocates!
• Twitter and Microblogging - Cutting through noise, offering support and
challenging your customers via authentic conversations.

25. Meatball Sundae

26. Meatball Sundae http://www.squidoo.com/meatballsundae

27. Using it the right way (is there such a thing?)

28. Using it the right way (is there such a thing?)
• Remain authentic or risk the “Meatball Sundae” effect.

29. Using it the right way (is there such a thing?)
• Remain authentic or risk the “Meatball Sundae” effect.
• Wait a bit to pull the Social Media trigger on new content. (Let your advocates do the
Tweeting)

30. Using it the right way (is there such a thing?)
• Remain authentic or risk the “Meatball Sundae” effect.
• Wait a bit to pull the Social Media trigger on new content. (Let your advocates do the
Tweeting)
• Add value to the networks you belong to! (Don’t be a wallflower)

31. Using it the right way (is there such a thing?)
• Remain authentic or risk the “Meatball Sundae” effect.
• Wait a bit to pull the Social Media trigger on new content. (Let your advocates do the
Tweeting)
• Add value to the networks you belong to! (Don’t be a wallflower)
• Befriend your followers, extoll their virtues!

32. Using it the right way (is there such a thing?)
• Remain authentic or risk the “Meatball Sundae” effect.
• Wait a bit to pull the Social Media trigger on new content. (Let your advocates do the
Tweeting)
• Add value to the networks you belong to! (Don’t be a wallflower)
• Befriend your followers, extoll their virtues!
• Avoid the echo chamber, and BTW no one likes an overpromoter!

33. Using it the right way (is there such a thing?)
• Remain authentic or risk the “Meatball Sundae” effect.
• Wait a bit to pull the Social Media trigger on new content. (Let your advocates do the
Tweeting)
• Add value to the networks you belong to! (Don’t be a wallflower)
• Befriend your followers, extoll their virtues!
• Avoid the echo chamber, and BTW no one likes an overpromoter!
• Baby steps... why not put support users on Twitter? How about CSR’s or ACs?

34. Using it the right way (is there such a thing?)
• Remain authentic or risk the “Meatball Sundae” effect.
• Wait a bit to pull the Social Media trigger on new content. (Let your advocates do the
Tweeting)
• Add value to the networks you belong to! (Don’t be a wallflower)
• Befriend your followers, extoll their virtues!
• Avoid the echo chamber, and BTW no one likes an overpromoter!
• Baby steps... why not put support users on Twitter? How about CSR’s or ACs?
• Use vanity URLs and landing pages to track Social Media impact.

35. How do I know if it’s working?

36. How do I know if it’s working?
• The Internet is the most measurable media man has ever produced. – http://
publications.mediapost.com/index.cfm?
fuseaction=Articles.showArticleHomePage&art_aid=67007

37. How do I know if it’s working?
• The Internet is the most measurable media man has ever produced. – http://
publications.mediapost.com/index.cfm?
fuseaction=Articles.showArticleHomePage&art_aid=67007
• Server side, client side, commercial or free? surveying, user tests, heat maps, etc.

38. How do I know if it’s working?
• The Internet is the most measurable media man has ever produced. – http://
publications.mediapost.com/index.cfm?
fuseaction=Articles.showArticleHomePage&art_aid=67007
• Server side, client side, commercial or free? surveying, user tests, heat maps, etc.
• What to measure, what to focus on? Page views, uniques, YouTube views?

39. How do I know if it’s working?
• The Internet is the most measurable media man has ever produced. – http://
publications.mediapost.com/index.cfm?
fuseaction=Articles.showArticleHomePage&art_aid=67007
• Server side, client side, commercial or free? surveying, user tests, heat maps, etc.
• What to measure, what to focus on? Page views, uniques, YouTube views?
• Pick your metrics before the project starts, share those metrics with your team and
stick with them.

40. How do I know if it’s working?
• The Internet is the most measurable media man has ever produced. – http://
publications.mediapost.com/index.cfm?
fuseaction=Articles.showArticleHomePage&art_aid=67007
• Server side, client side, commercial or free? surveying, user tests, heat maps, etc.
• What to measure, what to focus on? Page views, uniques, YouTube views?
• Pick your metrics before the project starts, share those metrics with your team and
stick with them.
• Standardization on definitions of terms is helpful: What is a “page view” - http://
www.webanalyticsassociation.org/attachments/committees/5/WAA-Standards-
Analytics-Definitions-Volume-I-20070816.pdf

41. How do I know if it’s working?
• The Internet is the most measurable media man has ever produced. – http://
publications.mediapost.com/index.cfm?
fuseaction=Articles.showArticleHomePage&art_aid=67007
• Server side, client side, commercial or free? surveying, user tests, heat maps, etc.
• What to measure, what to focus on? Page views, uniques, YouTube views?
• Pick your metrics before the project starts, share those metrics with your team and
stick with them.
• Standardization on definitions of terms is helpful: What is a “page view” - http://
www.webanalyticsassociation.org/attachments/committees/5/WAA-Standards-
Analytics-Definitions-Volume-I-20070816.pdf

42. How do I know if it’s working?
• The Internet is the most measurable media man has ever produced. – http://
publications.mediapost.com/index.cfm?
fuseaction=Articles.showArticleHomePage&art_aid=67007
• Server side, client side, commercial or free? surveying, user tests, heat maps, etc.
• What to measure, what to focus on? Page views, uniques, YouTube views?
• Pick your metrics before the project starts, share those metrics with your team and
stick with them.
• Standardization on definitions of terms is helpful: What is a “page view” - http://
www.webanalyticsassociation.org/attachments/committees/5/WAA-Standards-
Analytics-Definitions-Volume-I-20070816.pdf
•

43. Final thoughts

44. That is where we are; social media is “the talkies” of the
Internet. - David Gillespie
Final thoughts

45. That is where we are; social media is “the talkies” of the
Internet. - David Gillespie
Final thoughts People are talking about you and they are on the internet -
Chad Udell