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THE STORY ,[object Object]
First issue cover with Marilyn Monroe
One of the world’s most recognizable brandsLong history of publishing notable novelists: Arthur C. Clarke,Ian Fleming,Margaret Atwood, Vladimir Nabokov Features monthly interviews of notable public figures, such as artists, architects, directors, etc.
THE PLAYBOY
THE MANSION ,[object Object]
5.3 acres
$50 million market value
Featured in numerous videos, shows, and movies
Lavish parties, charity events, and concerts,[object Object]
PRINT AND DIGITAL Magazine ,[object Object]
¼ of revenue from advertisingDomestic ,[object Object]
$55 millionInternational ,[object Object]
9 million readers per month
$6.3 millionWebsite ,[object Object]
45 million page views monthly
$37.4 million,[object Object]
Access in 65 million householdsInternational TV ,[object Object]
More than 100 countries,[object Object]
NOW External ,[object Object]
2007 – 460 pages

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Playboy Strategy

Notas do Editor

  1. Sold out in weeks (53,991 copies)Cover price is was 50 cents – copies were worth $5000 in 2002