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“You gotta be in the NOW to
create and experience the WOW!”
      - Steve Maraboli, Life, the Truth and Being Free
Mayor Jim Wood
“Commitment is the
igniter of momentum.”
      -Peg Wood, actress
Smith Travel Research
                     Year to Date 2012 for Oceanside




               Occ             ADR         RevPar      Revenues


YTD           0.3 %           3.2%          3.5%         14%
Percentage
change


                      Weekend occupancy is up 7.8%
Transient Occupancy Tax
       2003-2011
 3,500,000
 3,000,000
 2,500,000
 2,000,000
 1,500,000
 1,000,000                           Hotel Tax
  500,000
        0
             FY    FY    FY    FY
             03-   05-   07-   09-
             04    06    08    10
San Diego County
Employs 160,000
    residents
San Diego generates more
than $7.5 billion annually in
      visitor spending
Travel and tourism directly
 generated $124 billion in
tax revenue for local, state
 and federal governments.
Moving Forward
This is my Oceanside video
It’s important that we don’t lose momentum.

The big winners will be those who really
understand the value of aligning their
resources and implementing their goals.
Visit Oceanside Task
       Forces

   Public Policy

   Sales

   Marketing

   Education
“Commitment is the
igniter of momentum.”
      -Peg Wood, actress
Awards and Recognition
Caroline Beteta, CEO & President, Visit California
Oceanside Tourism Summit 2012
Oceanside Tourism Summit 2012

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