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Mobile Insights & Trends

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013

Digital Marketing and Innovation
MOBILE TIMES
7th November 2013
Webit 2013- Istanbul
MediaCom Mobile

Mobile Insight

Mobile
Activation

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013

Mobile Trends

Mobile
Engagement
Time Spent versus Ad Spending

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013

Source: Emarketer Oct & Dec 2012
Mobile vs. Online
Mobile

Online

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
Mobile Search Trends

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
Facebook Ad Spending
Worldwide

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
Facebook - Mobile

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
Time Spent per Category in Apps

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013

Source: Flurry Analytics, Sep 2012
MediaCom Mobile

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013

Mobile Insight

Mobile Trends

Mobile
Activation

Mobile
Engagement
Engage with Games

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013

Mobile Surveys & Engagement

High rate

Low rate
Mobilizing Websites

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
Building Native Apps

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
Tracking Apps

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
App as Relationship Marketing tool

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013

How do we
capture user
mind share and
wallet share?

How do we better
understand your
customer behavior
and app
performance?

Is there a fast,
easy way to
build and
manage mobile
campaigns?

How do we truly
realize one-toone marketing?
Window of opportunity

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
Connect & Engage

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
App Campaign Dashboard

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
Wallet Solutions

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
Cross-platform templates unify
iOS & Android
Loyalty card
Coupon
Gift card
Member card
Event ticket
Boarding pass
Generic

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
Mobile Wallet Studio

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013
Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013

Deliver through your excisting channels

• API (App)
• Email
• SMS/MMS
• Mobile/Web page
• Social
Thank you

Webit 2013 - Istanbul
by MediaCom Mobile, 7th November 2013

Head of Mobile EMEA
Steffen Krabbenhoft
steffen.krabbenhoft@mediacom.com
+45 26 85 85 85

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Steffen krabbenhoeft/ Mediacom Mobile- Webit 2013