Maruti Suzuki India Ltd (MSIL)

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Maruti Suzuki India Ltd
(MSIL)
Presented by:
Vishak John Thomas
Roll No:-168
Section:-M3

Maruti Suzuki India Limited is a publicly listed automaker in India. It
is a leading four-wheeler automobile manufacture in South Asia.
It was the first company in India to mass-produce and sell more than a
million cars.
In 1981, Government of India entered into a joint venture with Suzuki
motor corporation of Japan marked the birth of Maruti Udyog
Limited.
Introduction Of Maruti Suzuki India Limited (MSIL)

• 10th May 2007, the government of India sold its complete share to
Indian financial institutions and no longer has any stake in Maruti
Udyog .
• Maruti Udyog Limited was renamed as Maruti Suzuki India
Limited. (17 Sept. 2007).
• Suzuki Motor Corporation owns equity of 56.2 %.

• Revenue 43272 crore (US$6.8 billion) (2013-14)
• Net income 2469 crore (US$390 million) (2013-14)
• Over more than 13000 employees work under MSIL
• Maruti Suzuki alone makes 1.5 million cars every year. That’s one
car every 12 seconds.
• Its sales and service network is the largest among car
manufacturers in India.
• 1300 sales outlets (across 960 towns and cities) and over 3000
service centres (covering 1445 towns and cities).

Board of directors
Mr. Shinzo Nakanishi
Managing Director and
the CEO
Mr. R.C. Bhargava
Chairman, Board of Director
Mr. OSAMU SUZUKI
Director
Mr. KENICHI AYUKAWA
Director
Mr. Amal Ganguli
Director
Mr. TSUNEO OHASHI
Director & Managing Executive
Ms. Pallavi Shroff
Mr. MANVINDER SINGH BANGA
Director
Mr. DAVINDER SINGH BRAR
Director
Mr. SHUJI OISHI
Director & Managing Executive
Officer (Marketing & Sales)

Market Share

Sales Volumes

Gurgaon Plant
 It is a fully integrated manufacturing plant spread in
300 Acres
 Manufacturing Capacity: 7,00,000 Vehicle annually
 Cars manufacturing :
800, Alto, WagonR, Estilo, Omni, Gypsy and Eeco.
Manesar Plant
 Area: 6oo Acres
 Manufacturing Capacity: 5,50,000 Vehicle annually
 Cars Manufacturing: A-star, Swift, Swift Dzire,
Ritz and SX4

VENDORS OF MARUTI SUZUKI PVT LTD
Maruti Suzuki has 200-odd vendors
BIMETAL BEARINGS LTD., COIMBATORE
They manufacture Engine Bearings, Bushes and Thrust Washers.
AMALGAMATION VALEO CLUTCH LTD., CHENNAI
Leading manufacturer of Clutch Assemblies in India for the new
generation vehicles.
I.P. REPCO LTD., CHENNAI
A member of Amalgamations Group. Manufacturing Flywheel Ring
Gears for entire range of vehicle
KALYANI BRAKES LTD, PUNE
Manufacturers of complete brake systems for automotive applications

SWOT Analysis of Maruti Udyog
STRENTHS
Contemporary technology
Japanese Management practices
After sale services
Distribution
Diversification & R&D
WEAKNESS
Still depends upon SUZUKI COPORATION
10% components are manufactured outside
India
Still considered as poor man’s brand
Unaccustomed to international standards or
keen competition.
OPPURTUNITY
first company to roll out suitably Designed
cars before 2008 as per Govt.’s Proposal of
new ethanol (renewable)
Other companies lacks economy of scale
Rising demand
Untapped rural market
THREAT
Numbers of new Technology driven players
and manufactures are in market
Reduction in subsidies by government on
petroleum products
Changing environmental and emission
norms
Higher local taxes

BCG Matrix with respect to Maruti models
STARS
Swift
QUESTION
MARKS
Cervo
Kizashi
CASH COWS
Alto
Wagon R
DOGS
M-800

MARUTI AND CRM
 Maruti created a land-mark in CRM by launching a website for the
customers in the year 1998
 Maruti is investing a lot of money and effort in building customer
loyalty programmes
Maruti Auto Card

MARUTI AND CRM
Availability of easy finance
True Value Outlet
On Road Service

Mega Camps
MARUTI AND CRM
Sports Events

MAJOR COMPETITORS

Competitors Analysis
Year 2011
Unit Sales in
Compact Segment Sales of Mid Size Sedans
Maruti Suzuki 21185 Hyundai Verna 4357
Hyundai Motor
Ind. 18908 Volkswagen Vento 2403
Tata Motors 8748 Maruti Suzuki sx4 2702
Ford 5608 Honda City 1828
Volkswagen 3486 Fiat Linea 845
General motors 2270
Skoda 1556
Nissan 1303

Contd..
Name
Revenue in Rs
Crore
Net Profit Margin Operating Margin
Maruti Suzuki 37,522.4 8.34% 12.74%
Tata Motors 28,738 6.96% 10.44%
Hyundai 33,46,021 2.81% 4.09%
Toyota 14,31,096 5.80% 8.64%
Mahindra & Mahindra
Ltd
30,150 10.34% 11.45%
Honda 6,55,892 4.24% 7.94%

Maruti Suzuki India Ltd (MSIL)

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