Making The Case For Your Organization’s Adoption of Social Media Marketing

•

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V

by Katie Morse, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010

making the case for your organization’s
adoption of social media marketing

Katie Morse
Community Manager
Radian6
Katie.morse@radian6.com
C: 347.408.0638
www.twitter.com/misskatiemo
5/31/2010- Copyright © 2009 Radian6

how do I get there?

• Do your Research
• Plan – Where does SM fit your org?
• Manage expectations, including risk!
• Iterate – Learn, expand, and repeat
• Measure – How does it all come together?

5/31/2010- Copyright © 2009 Radian6 2

it begins with a vision

5/31/2010- Copyright © 2009 Radian6 3

research and educate

80% of companies use Social Media for recruitment

Facebook tops Google for weekly traffic in the U.S.

YouTube is the 2nd-largest search engine in the world

The fastest-growing user segment on Facebook?
55-65 year-old females

5/31/2010- Copyright © 2009 Radian6 4

start at the top

5

Social media goes beyond the marketing department

6

from the top to the bottom

• Objectives
• Department or company-wide

• Goals
• SMART – specific, measurable,
attainable, realistic, timely

• Strategies
• Social media strategies

• Tactics
• Tools and specific actions

7

manage expectations

• Consider Risk
– “How can we control our message?”
– “What happens if people say bad things?”
– “How can we prevent a crisis from
happening?”
– “How is this affected by regulations?”
– “How does legal feel about this plan?”

8

manage expectations

• When will we see returns?
• What will these returns look like?
• How much time is involved?
• Who should be involved?

9

Metrics are a Two-Way Street

10

Integrate and Iterate

12

Questions?

•http://www.radian6.com
•@Radian6
© 2009 Radian6

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Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

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Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

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Making The Case For Your Organization’s Adoption of Social Media Marketing

1. making the case for your organization’s adoption of social media marketing Katie Morse Community Manager Radian6 Katie.morse@radian6.com C: 347.408.0638 www.twitter.com/misskatiemo 5/31/2010- Copyright © 2009 Radian6

2. how do I get there? • Do your Research • Plan – Where does SM fit your org? • Manage expectations, including risk! • Iterate – Learn, expand, and repeat • Measure – How does it all come together? 5/31/2010- Copyright © 2009 Radian6 2

3. it begins with a vision 5/31/2010- Copyright © 2009 Radian6 3

4. research and educate 80% of companies use Social Media for recruitment Facebook tops Google for weekly traffic in the U.S. YouTube is the 2nd-largest search engine in the world The fastest-growing user segment on Facebook? 55-65 year-old females 5/31/2010- Copyright © 2009 Radian6 4

5. start at the top 5

6. Social media goes beyond the marketing department 6

7. from the top to the bottom • Objectives • Department or company-wide • Goals • SMART – specific, measurable, attainable, realistic, timely • Strategies • Social media strategies • Tactics • Tools and specific actions 7

8. manage expectations • Consider Risk – “How can we control our message?” – “What happens if people say bad things?” – “How can we prevent a crisis from happening?” – “How is this affected by regulations?” – “How does legal feel about this plan?” 8

9. manage expectations • When will we see returns? • What will these returns look like? • How much time is involved? • Who should be involved? 9

10. Metrics are a Two-Way Street 10

11. Metrics and Measurement Activity & Engagement Revenue and Biz Dev •Members • Speed of sales cycle •Posts/Threads • % customer retention •Comments or Ideas • Transaction value •Inbound Links • Referrals Cost Savings Awareness and Value • Issue Resolution Time • Brand loyalty/affinity • % of issues resolved online • Media placements • Account turnover • Share of Conversation • Hiring/Recruiting • Net Promoter Score •New Product Ideas

12. Integrate and Iterate 12

13. Questions? •http://www.radian6.com •@Radian6 © 2009 Radian6