Reviving a Dying Mall and Transforming a Neighborhood (Jay Hailey) - ULI fall meeting - 102811

Reviving a Dying Mall and Transforming a Neighborhood ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.dlapiper.com www.gatewayplanning.com www.austincc.edu [email_address] www.steadfastcompanies.com

Airport Boulevard Redevelopment Initiative ,[object Object],[object Object],[object Object],[object Object],Goals of the Initiative

AIRPORT BOULEVARD CORRIDOR Airport Boulevard Corridor

Why Focus on Airport Boulevard? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tools to Transform Airport Boulevard Use Based Development Form-Based Development

A Different Approach to Regulating Development ,[object Object],[object Object],[object Object],[object Object],Operations Form Form Operations Use Use Operations Form

Why Should Developers Want Form-Based Codes? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Airport Boulevard Today ,[object Object],[object Object],[object Object],[object Object],Issues and Opportunities

Emerging Market Issues and Opportunities ,[object Object],[object Object],[object Object]

Community Vision Workshop Key Pad Polling: Housing Choice

Airport Blvd. Design Charrette ,[object Object],[object Object],[object Object],[object Object],Emphasized Opportunities

Character Zones for Form-Based Code Based on assessment phase and market analysis

Airport Blvd. and Highland Mall - Before

Airport Blvd. and Highland Mall - After

Highland Mall - Before Existing view to mall from Airport Boulevard

Highland Mall - After Potential view along entry drive and plaza.

Reinvented Mall’s Future Context

Neighborhood Transitions from Airport Blvd.

Linked Markets for “Mall” as a Mixed Use Neighborhood

Additional Stops on the Rail Line? Proposed Fiskville Station Area

Leveraged Infill – Station to Station Proposed Fiskville Station Area

Headlines Chronicle Mall’s Decline Shopping for an answer Experts debate the future of Highland ,[object Object],[object Object],Sale speculation follows mall Highland co-owner’s debt nearing $27B Ghost Mall? Retail Bagpipes Sound a Dirge for Highland Mall Highland Mall files for bankruptcy Dillard’s will leave mall by May’s end Highland Mall shops worried So many questions, so much in limbo Highland Mall Macy’s closes for good

New Life for the Mall ACC ready to transform mall ACC to buy still more Highland Mall space $14.6 million deal gives school 79% of retail site; plans for use developing With Macy’s site deal, ACC to expand at Highland Mall College also bought Dillard’s location in May for growth ACC buys building, parking area at Highland Mall from Dillard’s Plans show students could live, learn, shop at mall site ACC’s plans for classrooms, offices, expansion may alter area ACC to buy last mall land ACC buys Highland Mall a future

Editorial & Political Support ,[object Object],[object Object]

About ACC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Primary Gateway to Higher Education & Training

ACC’s Unique Mission General education Primary source of university transfer students Direct entry into the workforce Quick careers Certificate and associate degree programs GED, Adult Education, ESOL Developmental Education (47% require this) Professional Development Customized Training Lifelong Learning Core Curriculum Career Training Foundation Skills Programs Continuing Education

Locations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Highland Mall Plans ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Highland Mall? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overview of Highland Mall ,[object Object],[object Object],[object Object],[object Object],[object Object]

Complex Ownership Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Redevelopment Potential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why is ACC a Good Anchor? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Components of Successful Projects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Regional Transformation in Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Potential Future for Highland Mall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overall Plan – 3 Step Process ,[object Object],[object Object],STEP 2: Preparation STEP 3: Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Austin Community College/RedLeaf ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Next Steps ,[object Object],[object Object],[object Object]

Retail’s Transforming Role at Highland Mall

American lifestyle is being redefined and reshaped today and into the next decade

Some shopping centers are adjusting to consumer shifts and gaining market share

While others struggle to survive and fade away

The traditional retail mall construct is changing at Highland Mall…

… a new supporting role will be defined for retail as new uses, customers and trade area profiles lead to sustainable retail merchandising

Highland’s retail elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Community Assets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Retail’s new role needs to strategically align with the Airport Boulevard Master Plan, the Highland Mall Area and the Highland Mall Master Plan

Students Learning… Living… … and Shopping

The student as customer… …and part or full time employee

Students that are and become “the job growth story”…

… in the community and throughout the region

Reviving a Dying Mall and Transforming a Neighborhood (Jay Hailey) - ULI fall meeting - 102811

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Reviving a Dying Mall and Transforming a Neighborhood (Jay Hailey) - ULI fall meeting - 102811