The Cornerstone Of Your Digital Marketing Plan. Marketing Yesterday: Expensive, Marketing Today: Time Consuming. Marketing Tomorrow: Increased Digitalization
The document discusses the importance of digital marketing and social media as the cornerstone of a marketing plan. It notes that social media has changed communications and many other aspects of modern life. It emphasizes the need to have an online presence on various social media platforms like Facebook, LinkedIn, and Google+ as well as online directories. The document stresses that every page of a website should be branded and optimized for marketing with things like calls to action and analytics tracking.
Semelhante a The Cornerstone Of Your Digital Marketing Plan. Marketing Yesterday: Expensive, Marketing Today: Time Consuming. Marketing Tomorrow: Increased Digitalization
Semelhante a The Cornerstone Of Your Digital Marketing Plan. Marketing Yesterday: Expensive, Marketing Today: Time Consuming. Marketing Tomorrow: Increased Digitalization (20)
The Cornerstone Of Your Digital Marketing Plan. Marketing Yesterday: Expensive, Marketing Today: Time Consuming. Marketing Tomorrow: Increased Digitalization
1. The Cornerstone
Of Your Marketing Plan
Nancy Leve
www.VirtualFundamentals.com
March 5,2013
3. Transparency
Everyone has a say
People value reviews of friends
Educated and informed consumer
Lack of privacy
Cameras in every cell phone
Immediacy
Hyperactive search
Cooperation vs competition
Virtual Fundamentals 2013
7. Google Driverless Car
MARKETING
TOMORROW
Digital Wearable Accessories
More and More Apple Watch
Digitalization
Google Glasses
Pollution Detection
and Filter Mask
Virtual Fundamentals 2013
10. www.google.com/alerts
Free monitoring of things said on the
internet
Email notification of a mention on the
internet
Virtual Fundamentals 2013
11. Authority: Known in Industry
Expertise: Specialty Niche CHOOSE
Relevance: Testimonials ME
Competence: Videos
Virtual Fundamentals 2013
12. eBooks Reddit
Stumble Online
Upon Del.icio.us Podcasts Webinars directory
listings
Pinterest Digg
G+ Merchant
YouTube
Guest Facebook Twitte Video Circle
Blogs r
LinkedIn
Slide
Share
profile &
groups
Your Manta
Website
Online
press
Email
marketing
Content
releases
Virtual Fundamentals 2013
13. EVERY PAGE: Branded
Contact info
Call to Action: Bold color to catch attention
More bullets than paragraphs
Photos/diagrams
Important information above the fold
Use you instead of I/we
Google Analytics on every page
Virtual Fundamentals 2013