Viraliti Investor Pitch
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The initial Investor pitch for Viraliti - the adwords for Pinterest. For more information visit http://viraliti.com
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Viraliti Investor Pitch
- 1. “Ad-words++ for Social Media” Viraliti
- 2. Where’s the problem then? Brands have no medium to connect to the Social Media users. Users cannot monetize their audience.
- 3. Viraliti – the solution For advertisers One portal to advertise on all social networks. Laser target audience based on personal interests. Potential reach of more than 4mn. Engage users with contests, games, product reviews etc. Make sense of huge set of user generated content with rich social media analytics. Viraliti – the advertising network for Social Media!
- 4. Viraliti – the solution For social media users Be a brand advisor. Spread great content created by experts. Monetize their influence, rewards and special offers. Interact directly with brands and get product updates. Become a domain expert in their area of interest. Viraliti – the one stop Social media marketing solution.
- 5. The Market Size Social media ads quadrupling to $8.3B market. Over the next four years, social advertising revenues to grow 31.6 % annually.
- 6. The Pinterest Phenomenon Shareaholic Report: Pinterest Beats Yahoo Organic Traffic, Making It 4th Largest Traffic Driver Worldwide.
- 7. Number 100 120 140 0 20 40 60 80 8/14/2012 8/16/2012 8/18/2012 8/20/2012 8/22/2012 8/24/2012 8/26/2012 Date 8/28/2012 User Base Publishers – 700+ Reach – 4.1+ mn 8/30/2012 The Metrics 9/1/2012 9/3/2012 9/5/2012 9/7/2012 Publishers Advertisers Advertisers – 10
- 8. Our Customers Floost Freecultr Bestylish And few more…
- 10. The Team Abhinav Anikendra Amev Our mission is to add meaning to the activity of social sharing.
- 11. Even we need money Costs Year 1 Year 2 Technology 150000 600000 People Resources 2160000 6000000 Capex 250000 750000 Opex 600000 1200000 Marketing and Sales 1200000 3000000 Misc and others 120000 360000 Total of Costs 4480000 11910000 Expected Results Year 1 Year 2 Customers registered 50000 20000 % of registered users who buy 1.6 2 Number of customrs who buy 800 4000 Revenue per sale 5000 6000 Total revenue 4000000 24000000 Surplus/Shortfal4 Year 1 Year 2 -480000 12090000 Funding Needs 4000000 15000000 I don't want to make money, I just want to be wonderful.- Marilyn Monroe
Notas do Editor
- 35% of today’s consumers spend 180 minutes or more (3 hours) online per day. The activities they do the most are check emails (94%), search (87%) and research products (78%).