3. About Viralheat
Real-Time Data
and Analytics
1B+…mentions per day
explosive
Growth
Comprehensive social
media management
Social
and Enterprise integrations
4. About Experian
Top Digital Advertiser
Deliver 100 billion + emails a
year
Research Panel Tracks over
10 million Internet users
Over 120M cookies linked to
our US Consumer database
of 220M consumers
• 17K+ Employees
• Offices in 40 countries
More than just credit
5. Agenda
• In the beginning
• Marketing challenges today
• Evolution of customers: identity, targeting,
and measuring
• Powerful Impact from Social Data
• Social Data + Advertising
• How to build a winning strategy
7. ...It was easier to target customers.
First online display banner ads delivered October 19941.
First ad on Facebook ran from Y2M in 20042.
1http://adage.com/article/digitalnext/happy-birthday-digital-advertising/139964/
18. Best
customer
Target them in their
preferred digital
channels
Identify and profile
your best customer
Find more of them
This is what we do.
19. Customer
Syndicated research: 30,000
consumers annually
60,000 + data variables
8,000 brands and over 500
product categories
Over 600 attitudes and
opinions
Media viewer-ship across
traditional and digital media
16 million businesses
Identification, firmographic, credit
information on businesses and
owners
Business Owner Link
299 million consumers;
116 million households
3,500+ attributes
70+ million: Households that
self-report consumer
marketing information
3.2 million births annually
16 million moves annually
20 million new homeowners
Hundreds of public and
proprietary sources
650+ psychographics
38 RFM product categories
220 million consumers
4.1 billion trades
694 million vehicles
in North America
25 million Internet users
interacting with one million Websites
100 million+ email addresses
200 million+ cookies
We have a little bit of data.
20. But how do you become even more
predictive in real-time?
Fix the asterisk text and the content from ForresterChange the title for this slide – identify what we’re saying “Increasing Spend in Social” or “The $8 Billion Dollar ____”
Experian Marketing Services is uniquely positioned in the marketplace as a source-provider of a vast array of consumer data. In conjunction with the larger Experian organization, we have access to nearly every household and consumer in the US with thousands of attributes that describe each of those in vivid detail across the most predictive categories including: DemographicsGeographiesIncome and creditBusiness ownershipBrand affinityMedia consumptionProduct usagePurchase behaviorShopping attitudesOnline behaviorMobile behaviorNot only do we have more of the data that matters, we also have critical expertise in key areas to make that data actionable:Data acquisition and research methodologyData quality and linkage technologyData security and privacy complianceStatistical modeling and data analyticsAdditionally, our global data capabilities are unmatched with consumer profile data in 28 countries, online behavior data in 5 major consumer markets, and research partnerships that cover most major consumer markets. Updated: 8/8/2012