Think about a video, photo, or story that has gone viral. Its popularity is evident in the number of likes, shares, and comments each receives, proving there is a direct correlation between shareable content and high social engagement. But with so many new platforms to manage and so much happening on any given day, how can you effectively manage time and content engagement? Find out how.

1. When President Obama won his second bid for election, he made history in more ways than one. Outside
the political sphere, our newly reelected President made social media history. Shortly after his victory was
announced, President Obama posted a photo to his official Twitter and Facebook accounts. Within hours,
the photo of him embracing his wife Michelle, simply titled “Four more years,” became the most liked and
tweeted photo in Facebook and Twitter history.
A few weeks later, a man virtually unknown to the world, shared a Facebook photo that nearly quadrupled
the President’s photo in shares. In the frenzy of the $588 million Powerball jackpot, Nolan Daniels shared an
image of himself holding the alleged winning ticket, claiming to be one of the winners. But that’s not what
made his photo a viral phenomenon – his attached message of “Share this photo and I will give a random
person 1 million dollars!” quickly resulted in over 2 million shares.
Shareable Content - The Key to Engagement Success
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Tip:
Photos are the most
popular content type for
engagement.
The photos President Obama and Nolan Daniels posted illustrate the direct link between shareable content
and high social engagement – evident when something goes “viral.” The more compelling and provocative
the content is, the more likely it is to be shared across multiple networks.
However, with multiple outlets and audiences to share with, social media management is often time
consuming as it takes time to find the right content to share. And when the right content is found,
marketers, community managers, and social media users are constantly copying and pasting or signing
in and out of different accounts to share the content with the appropriate audience. The time spent on
the seemingly simple task of logging into accounts to post begins to add up and become cumbersome,
especially for those managing multiple accounts for numerous companies or businesses.
With so much happening on any given day, especially in the unpredictable and ever changing social world,
how can one begin to effectively manage time and content engagement? Let’s take a look at some ways to
ease the task of sharing content across multiple platforms.
1) Share time-sensitive content right away.
Imagine if a world championship sports team shared its triumph the day after winning. The content would be
untimely, stale, and, literally, yesterday’s news. Reviewing processes can be time consuming; a workflow tool
that supports streamlined review and approvals will make things go faster. Remember that social media thrives
off of live, real-time updates. Your content has a higher chance of being shared and interacted with when it is
current, so keep the time in mind.
2) Schedule interesting content ahead of time or add to a queue.
Some content you come across can be relevant to your audience for extended periods of time. Just
because you may not be able to share the moment you find it, doesn’t mean you should lose the chance to
share with your audiences at a later time. Schedule to post at another time or keep it in a queue of content
to refer back to in the future.
Note:
Photos paired with a
memorable caption are a
great way to quickly capture
your audience’s attention.

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3) Find content your community cares about
Depending on the industry you are in the community you are sharing content with will vary. Make sure you
are sharing content that is not only timely but also interesting to them. Set up RSS feeds that pertain to your
industry, highlighting the articles, graphics, and videos that will resonate with your community and share
them throughout the week. How do you know what your community cares about? Listen to them! By
actively monitoring industry trends, stories, and interests, you get a good idea of what is important to your
audience so you can share relevant content they can benefit from. By doing this you will become a trusted
resource for your audience.
4) Find a tool that helps you manage and engage from multiple social media accounts.
The advent of social media and the its increasing popularity carved a unique place for the development of
social media tools. A comprehensive tool like Viralheat offers users account management, engagement,
and analytics across multiple platforms as well as a publishing suite that offers scheduled publishing and rich
media integration. Leverage your website - extend both your content and customer flow between website
and social with Flint, an extension for Chrome, Safari, and Firefox that allows for easy publishing through
sharing stories and links to any connected accounts without leaving the page or signing in.
With different audiences across multiple platforms, it is essential for community and marketing managers
to understand the important connection between shareable content and high social engagement. While
audiences today spend more time online than ever before, they are also constantly bombarded with
information when online so high engagement ensures your audience is paying attention. It is equally
important to manage time and social accounts in order to deliver the most compelling content.
Note:
Choose a tool with a variety
of features so you can
ensure you are getting the
most bang for your buck.
About Viralheat:
Viralheat is the social media management and intelligence company that makes it easy for you to manage
social and put it to work for your business. Trusted by more than 10,000 brands, Viralheat combines social
media management and intelligence in a single platform encompassing account management, monitoring,
engagement, and analytics. With its comprehensive platform and flexible pricing, Viralheat easily scales as
your social programs and business needs evolve.
Tip:
Keep in mind that you are
sharing for your audience
to benefit so choose
content relevant to your
audience and community.
Note:
Keep in mind which social
platform you are posting to
as each has its own unique
qualities and quirks.