2. Who we are.
Creative
ideation
Mobimasta is
Developmen
a one stop t & creation
Campaign
execution shop mobile •Sites, games,
marketing apps, short codes
etc.
agency
Mobile
Media
Buying
4. What we do.
Strategy:
Planning: how can
what can be mobile be
marketed & relevant to
how my brand?
Execution:
• Who can enable
the mobile
interaction
• How should this
be advertised
Mobile Marketing
5. A complete mobile marketing enabler
Mobile portal management Gaming & Application Mobile Advertising
• WAP development • Messaging Solutions
• SMS • AdverGaming: customized mobile • Bulk SMS
• IVR games for brands • Keyword & short code provision
• Mobile Brochures • Ad banner campaigns
• Mobile Microsites
• In-game advertising
• IVR services
Contests & promotions
management
• Application development & data
management Comprehensive mobile
M-commerce enablement
• Couponing campaign management
• Blucasting
6. Mobile Portal Management: WAP
SAMPLE ONLY
Mobile site creation & hosting
• Creative design & layout
• in wml and/or xHTML
Micro-sites for offers & promotions
Product Portfolio placement
Mobile content provision
• Created around the brand
• Covering ringtones, wallpapers, animations, logos,
calendars, videos, games
Lead generation or other Application enablement
• Call to action (SMS/IVR)
8. Gaming & Application Development
AdverGaming
• Customize mobile
games for brands
• In game advertising
• End of game
dynamic slide
• With ‘Active’
Advertising feature
9. Apps: Product Brochures
Mobile
Brochure
• Product
information
• Dealer Network
Information
• Lead Generation
10. Apps: Customized
Customized App
• Functionality as per
requirement
• For Java phones,
Blackberry & iPhone
• GPS based apps
• Google maps based
apps
• SNS integrated apps
• Mobile Calendars etc.
11. Campaign
Mobile Advertising Media
Planning
Media
buying
implemen
tation
Campaign
tracking
• Bulk SMS
• OBD
Push Advertising • Footers on push alerts (e.g.
MyToday)
• Banner Ads
• In Game Advertising
• In call Ads (CRBT)
Pull Advertising • P2A footers
• M-Coupons, Discounts, Redemption,
Contesting
• Bluetooth Proximity Advertising
Retail • Interactive voting etc.
• Location Based Advertising
12. M-Commerce Enablement
Access the Select
product Pay via
mobile WAP
payment Delivery of
1 site to buy
tickets,
memorabilia
2 Example:
Clothes,
match
3 gateways
(ccavenues
etc.)
4 products /
service
etc. tickets.
How does it benefit?
Provides additional shop-fronts
Ease of purchase - anytime, anywhere
Increased visibility and sales at much lower costs
Adds innovation element for brand
14. Comprehensive Mobile Campaign
Management
Promote using
mobile
advertising
Enable via any
combination of
features
How mobile
can fit in?
Core brand /
Campaign
objective
17. Case Study 2: Reebok IPL Campaign
Objective Solution
• Lead generation for Rbk IPL teams • Mobile WAP Site
jersey sales • Product display
• Order placement via mobile &
payment via agent assisted IVR
• Mobile Advertising Campaign
• Banner Ad’s & Text Ads on Ad
Networks
Results
• 800 leads generated
• CPL of Rs.125 achieved
18. Case Study 3: Orbit Chewing Gum
Objective
• Brand engagement
• User gratification with a brand relevant offering
Solution
• Customized Mobile games to deliver brand
essence and communicate brand benefits.
• Game Storyline: Deepika presents the only
dental care specialist that helps improve her
concentration and keeps her day ticking.. Orbit!
You’ve got to help Deepika win the Orbit Gum
mein Dum Sudoku Challenge.. Just pop n Orbit,
relax, concentrate & get set to solve over a
million puzzles. Try it!. Orbit it really works!”
Results
• Campaign on-going
19. Case Study 4: adidas World Cup Application
Objective
• Consumer engagement
Solution
• Customized Mobile Application created
around adidas’s world cup campaign theme
• adidas Legend downloads
• Jabulani info & wallpaper download
• Match schedules, groups, and standings
• adidas gear showcase
Results
• Results awaited
