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1. Do you own a website or blog and want to get the most
out of it by increasing your traffic without spending a
dime? Then you should look into the world of search
engine optimization! Search engine optimization gets
more people to your site for free. Read on to learn how
you, too, can do this!

2. There are limits to what a webmaster should do to
optimize search engine indexing. Some strategies for SEO
can be pushed too far, resulting in spam-like, content-free
web pages. Not only are these kinds of pages not
appreciated by visitors, search engines will discount them
in results rankings and can even drop a website, entirely, if
it appears to use unethical SEO tactics.

3. Since the primary factor in determining your ranking on
search engines is the sites that link to you, the best results
will be achieved if you get sites that both relevant and
already highly ranked. Basically, part of their high ranking
with the search engine transfers over to your site since
they link back to you.

4. All the SEO in the world won't help you if your website
host is unreliable! Before you choose a host, check their
reviews to ensure they're stable and easy to work with. A
website that is down is one that is NOT making money.
Also make sure they have good customer service. You
never know what issue might come up that you'll need
help with!

5. If you're writing on a single topic, create a standing page
with links to the updated content. Often, content will be
updated as time passes, especially in the case of current
events. It is best to create a summary page with links to
the latest information and have that page rise to the top
of the Search Engine Results Page (SERP).

6. When striving to increase search engine optimization it is
a good idea to sign up for a PPC account with an adcenter.
Having a PPC account is a surefire way to get actual search
volume for your keywords. A PPC account will give you
instant visibility.

7. In order to maintain your search engine optimization,
make sure that you monitor, monitor, monitor. This means
always check your search standings and use tools such as
Alexa or Google toolbar to keep tabs on your page
rankings. Also keep an eye on your referrer log to pinpoint
exactly where your users/viewers are coming from to
make sure to continue to market/advertise in their realm.

8. Try to use keyword phrases that contain a minimal
number of words, two or three would be most desirable.
Keyword searches are statistically more likely to contain
only two words. Optimize the likelihood that your site will
rank high in a search in order to drive bigger results.

9. You can increase site relevance by creating a presence on
link-sharing sites like Reddit, Digg, and Del.icio.us. Submit
your own site, using clever, ironic, or highly distinctive
descriptions, but do not spam. You can increase the
effectiveness of these sites by actively participating -
commenting on other users' posts, starting discussions,
and sharing links with the community.

10. Include a range of content on your site including podcasts,
videos and social content feeds (from Twitter, for example)
to help your search engine optimization. You'll find that
search engines place sites with dynamic content higher on
search results pages; many sites make the mistake of
thinking links are the only important factor in raising their
ranks.

11. In order to focus on search engine optimization, your
keywords and most valuable links might not always be
directly on your website. They could very well be in the
form of e-mail communications such as through
newsletters or zines, or simply word of mouth amongst
friends. Get your links on Facebook and anywhere you can
find a large social group who will raise your page rankings.

12. Copyright your website! Let others know that the content
on your site is truly your own. Search engines take this
into consideration for their rating levels, and it also adds
rapport for your customers. It lets you establish that you
are trustworthy, and that your content is unique and fresh.

13. Stay as far away from frames and AJAX as possible. These
programs, while pretty and flashy, do not allow you to link
from them and search engine crawlers cannot read the
content inside. If you must use them, surround them with
relevant content to allow the search engines to make a
decision on including your site.

14. A great tip to increase you search engine optimization is to
make sure you are posting on a regular basis. You don't
have to post every single day but make sure you are
posting around 3-4 times a week. This will keep your blog
fresh and keep it active with the search engines.

15. With these tips at your disposal, you should now be able
to utilize proper SEO to get your website more traffic so
you can start making more money off of your website
through advertisements or sales. Your business or web site
will benefit greatly from the improved search ranking
you've created.

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