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Blue Peter

Remi         Dani
Carissa      Matt
Charlotte    Marie
Becky Eakins
Emma Oyetey
Aims of the session
  Ai    f th      i
• Launch and promotion of the
  vinspired awards.

• Navigating the vinspired
  awards on line: Getting started.
                        g

• I t d i
  Introducing th vinspired
              the i   i d
  National Awards 2009
Launch and promotion
of the scheme




                  Becky
                  B k
                   Matt
vinspired awards
•   Recognition & reward for volunteering 
    achievements

•   Launched by James Caan – February 2009

•   vfifty, vimpact, national awards
    vfifty, vimpact, national awards
Marketing activities

• Campaign live across May & June
  2009:
  2009
  – Creation of posters and leaflets issued to
    the network & 600 universities/FE institutions
  – E-mails to databases of volunteers issued
    to 252,000 young people
  – O li
    Online b
           banner advertising on j b sites lik
                    d    ti i     job it like
    milkround.com – 5 mill impressions
  – Creation of charity pastiche along lines of
    “we are the world” -235,000 views secured
    to date
The Demonstration
  Th D      t ti

• V20 members

                     Matt
                     Dani
                   Carissa
                    Remi
                 Charlotte
                 Ch l tt
                    Marie
So f
   S far
• vfifty
     50 hours
     Reflection on impact & skills


• vimpact
     p
     Planning
     Further 100 hours
     Reflection on impact & skills
     Telling others
           g
Demo

• Logging activities and recording
  hours
• Recording the impact their
  volunteering has had
• Recording skills they have used /
  developed
• How to upload piece of
  reference material
• How to apply for vfifty
The vInspired National
Awards 2009
     d
Russell Recommendation
  Number 5

• ‘To celebrate the
  achievements of young
  volunteers, v should facilitate
             ,
  an annual youth volunteering
  award ceremony to recognise
  and reward young people for
  their
  th i contributions t UK
           t ib ti   to
  society’
Aims
   Ai
• To recognise and value the contribution and
  achievements of 16-25 year old volunteers.
                  16 25

• Engage key stakeholders (including
  corporate partners, third sector, government
            partners        sector
  and media) to demonstrate the positive
  impact of volunteering on skills, employability
  and communities across England

• Demonstrate that volunteering is exciting and
  has tangible benefits for young people
The Logo
Th L




           Remi
              i
Unsuccessful logos
U        f ll
Final l
Fi l logo
The Categories
Th C t     i




                    Dani
                 Clarissa
                     i
Categories:
            g

The eco award for    The energy award    The genius award      The unite award 
the environment                    g
                     for outstanding     for innovation and    for team activity 
                                                                               y
                     contribution        creativity




The shout award      The legend award    The inspired award    The transform award 
for campaigning      for outstanding     for the most          for exceptional 
                     leadership          inspirational         community
                                         volunteer              impact




The fresh award      The bridge award 
for the best new     for community 
volunteer            cohesion
The
Th celebration
     l b ti




                 Charlotte
Slide will 
include 
include
CAD 
drawings of 
event, 
event
available 
tomorrow
Marketing
M k ti




            Becky
National Awards Marketing milestones
    National Awards Marketing milestones
     BIG PLEA! We need your stories to showcase award winners‐ they 
     could appear in lights in a press/radio or outdoor campaign! Send them 
     to awardsmarketing@vinspired.com
     to awardsmarketing@vinspired com

                                                         Nominations close

Nominations
                                                                             Seeding campaign of   
                                                                             Seeding campaign of
open
                                                                             nominees videos
Inform network                                                               Outdoor/cinema ads 
/partners                                                                    showcasing nominees
                  YAT tool kit       
                  YAT tool kit
                  developed  by v20
                                                                             Regional case studies of nominees
                    Materials for distribution to 
                    16‐25’s at festivals

                           Radio campaign to drive                                    Radio campaign to tell 
                                                                                      Radio campaign to tell
                           nominations on Global sts                                  stories of nominees


                            Online advertising
                                                                                                                 Event
                            PR to promote nominations 



June          July                 Aug                                Sept
                                                                        p           Oct           Nov

                                                                     Phase 2: Create buzz and 
                                                                     ggg
  Phase 1: Generate nominations                                       Phase 1: Generate nominations
                                                                     excitement around the event
The Nominations Process
Th N   i ti     P




                    Dani
                 Clarissa
                     i
Thanks f
  Th k for your ti
                time

• Any q
    y questions?
“Wearethev’s”
         Wearethev s
         - making of

• Making of wearethev’s to be
       g
  embedded here….

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Blue Peter - The vinspired Awards.

  • 1. Blue Peter Remi Dani Carissa Matt Charlotte Marie
  • 3.
  • 4. Aims of the session Ai f th i • Launch and promotion of the vinspired awards. • Navigating the vinspired awards on line: Getting started. g • I t d i Introducing th vinspired the i i d National Awards 2009
  • 5. Launch and promotion of the scheme Becky B k Matt
  • 6. vinspired awards • Recognition & reward for volunteering  achievements • Launched by James Caan – February 2009 • vfifty, vimpact, national awards vfifty, vimpact, national awards
  • 7.
  • 8. Marketing activities • Campaign live across May & June 2009: 2009 – Creation of posters and leaflets issued to the network & 600 universities/FE institutions – E-mails to databases of volunteers issued to 252,000 young people – O li Online b banner advertising on j b sites lik d ti i job it like milkround.com – 5 mill impressions – Creation of charity pastiche along lines of “we are the world” -235,000 views secured to date
  • 9.
  • 10.
  • 11. The Demonstration Th D t ti • V20 members Matt Dani Carissa Remi Charlotte Ch l tt Marie
  • 12. So f S far • vfifty 50 hours Reflection on impact & skills • vimpact p Planning Further 100 hours Reflection on impact & skills Telling others g
  • 13. Demo • Logging activities and recording hours • Recording the impact their volunteering has had • Recording skills they have used / developed • How to upload piece of reference material • How to apply for vfifty
  • 15. Russell Recommendation Number 5 • ‘To celebrate the achievements of young volunteers, v should facilitate , an annual youth volunteering award ceremony to recognise and reward young people for their th i contributions t UK t ib ti to society’
  • 16. Aims Ai • To recognise and value the contribution and achievements of 16-25 year old volunteers. 16 25 • Engage key stakeholders (including corporate partners, third sector, government partners sector and media) to demonstrate the positive impact of volunteering on skills, employability and communities across England • Demonstrate that volunteering is exciting and has tangible benefits for young people
  • 17. The Logo Th L Remi i
  • 19. Final l Fi l logo
  • 20. The Categories Th C t i Dani Clarissa i
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  • 31. Categories: g The eco award for  The energy award  The genius award  The unite award  the environment g for outstanding  for innovation and  for team activity  y contribution creativity The shout award  The legend award  The inspired award  The transform award  for campaigning for outstanding  for the most  for exceptional  leadership inspirational  community volunteer impact The fresh award  The bridge award  for the best new  for community  volunteer cohesion
  • 32. The Th celebration l b ti Charlotte
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  • 36. National Awards Marketing milestones National Awards Marketing milestones BIG PLEA! We need your stories to showcase award winners‐ they  could appear in lights in a press/radio or outdoor campaign! Send them  to awardsmarketing@vinspired.com to awardsmarketing@vinspired com Nominations close Nominations Seeding campaign of    Seeding campaign of open nominees videos Inform network  Outdoor/cinema ads  /partners showcasing nominees YAT tool kit        YAT tool kit developed  by v20 Regional case studies of nominees Materials for distribution to  16‐25’s at festivals Radio campaign to drive  Radio campaign to tell  Radio campaign to tell nominations on Global sts stories of nominees Online advertising Event PR to promote nominations  June July Aug Sept p Oct Nov Phase 2: Create buzz and  ggg Phase 1: Generate nominations Phase 1: Generate nominations excitement around the event
  • 37. The Nominations Process Th N i ti P Dani Clarissa i
  • 38. Thanks f Th k for your ti time • Any q y questions?
  • 39. “Wearethev’s” Wearethev s - making of • Making of wearethev’s to be g embedded here….