07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google

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Nagalakshmi V, Product Specialist for Google AdWords and Social Products, looks at how content producers can use Google Insights for Search and DoubleClick Ad Planner to generate ideas for new and engaging content. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

Negócios Tecnologia

Measuring Trends
Nagalakshmi V
AdWords & Social Product Specialist, Google

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twitter.com/nagsthecook
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AGENDA

Google Insights for Search

DoubleClick Ad Planner

Google Confidential and Proprietary 2

Trends for www.cookingandme.com

Google Confidential and Proprietary 3

Objectives

•  What’s the current trend on recipe search?

•  What are some of the popular food recipes being searched
currently?

•  What are some of the other websites talking about same or
similar things as me?

•  Is there any recipe or food search that’s trending now and
how can I use this to provide better content on my site?

•  How should I plan my advertising campaigns better keeping
these data in mind?

Google Confidential and Proprietary 4

Google Insights for Search
Background
•  The mobile internet is today’s main driver of growth in time
spent online.
•  Its rapid adaptation by consumers will offer opportunities to
establish significant revenue streams.
•  Gaining deep insight into usage patterns
provides the base and starting point of offering
products, services as well as information satisfying
true customer demands.

Google Insights for Search
www.google.com/insights/search

Google Confidential and Proprietary 6

Insights for Search

Google Confidential and Proprietary 7

Insights for Search

Google Confidential and Proprietary 8

Insights for Search

Google Confidential and Proprietary 9

Insights for Search

Google Confidential and Proprietary 10

Insights for Search

Google Confidential and Proprietary 11

Insights for Search

Google Confidential and Proprietary 12

Insights for Search

Google Confidential and Proprietary 13

One More Look - Objectives
•  What’s the current trend on recipe search? ✔

•  What are some of the popular food recipes being searched for
currently?

✔

•  Is there any recipe or food search that’s trending now and
how can I use this to provide better content on my site? ✔

•  What are some of the other websites talking about same or
similar things as me?

•  How should I plan my advertising campaigns better keeping
these data in mind?

Google Confidential and Proprietary 14

DoubleClick Ad Planner
Background
•  The mobile internet is today’s main driver of growth in time
spent online.
•  Its rapid adaptation by consumers will offer opportunities to
establish significant revenue streams.
•  Gaining deep insight into usage patterns
provides the base and starting point of offering
products, services as well as information satisfying
true customer demands.

DoubleClick AdPlanner
www.google.com/adplanner

Google Confidential and Proprietary 16

DoubleClick Ad Planner

Google Confidential and Proprietary 17

An Interesting Case Study
www.backtobasics.com.sg

•  Font size increased from 12 to 13px
•  Bounce rate decrease notice-able within 5 days

Google Confidential and Proprietary 18

DoubleClick Ad Planner

Google Confidential and Proprietary 19

THANK YOU

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twitter.com/nagsthecook
conversionroom-japac.blogspot.com

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